Bathtub Market Size, Share, Growth Analysis, By Material type(acrylic, cast iron, fiberglass, and others), By application(residential and commercial), By Type(Free-standing bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs), By Shape(Rectangular, oval, square, and others), By Distribution channel(Offline and Online), By Region - Industry Forecast 2024-2031

Bathtub Market size was valued at USD 10.3 Billion in 2022 and is poised to grow from USD 10.9 Billion in 2023 to USD 17 Billion by 2031, growing at a CAGR of 5.8% in the forecast period (2024-2031).

Global bathtub market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Kohler Co.', 'American Standard Brands', 'TOTO Ltd.', 'Jacuzzi Brands LLC', 'Roca Sanitario, S.A.', 'Duravit AG', 'MAAX Bath Inc.', 'Hoesch Design GmbH', 'Victoria + Albert Baths', 'Aquatic Industries Inc.', 'Mansfield Plumbing Products LLC', 'BainUltra Inc.', 'Novellini S.p.A.', 'W.S. Bath Collections', 'Hydro Systems Company', 'Victoria Plum Ltd.', 'Aquatica Plumbing Group', 'Aquabrass Inc.', 'Barclay Products Ltd.', 'Eago Enterprise Ltd.', 'In December 2020, The Engineered Stone Group acquired mcbath, a leading manufacturer of bathroom products such as bathtubs, shower panels & trays, washbasins, and others to leverage partner's distinctive capabilities in the business areas such as cut-to-measure and solid surface.'

The rising disposable income of consumers in developing countries is also contributing to the growth of the bathtub market. This has increased demand for luxury bathtubs and accessories such as whirlpools and jets. Moreover, Home improvement projects are becoming increasingly popular among homeowners, which is fueling the growth of the bathtub market. Consumers are now opting for luxurious bathrooms with features such as Jacuzzis and steam baths that were previously only found in high-end hotels and resorts.

People are increasingly using bathtubs with innovative features such as voice-activated water level and temperature monitoring systems, sliding faucets, integrated television, and others. As a result, increasing demand for smart housing facilities is expected to ease the consumption rate of such products, thereby driving market growth.

Countries such as China, India, and Australia, Asia Pacific is expected to hold a significant market share Because of the large production capacities of various sanitaryware products such as faucets, bathtubs, toilets, and others. This significantly boosts bathtub consumption among the region's population, resulting in higher product revenues. Furthermore, the region's growing middle-income population and urbanisation rate fuel the region's market growth.