Body Scrub Market Size, Share, Growth Analysis, By Type(Plant-based, Milk-based, And Others), By Distribution Channel(Hypermarket/Supermarket, Convenience Stores and Online), By Region - Industry Forecast 2025-2032

Body Scrub Market size was valued at USD 16.78 Billion in 2023 and is poised to grow from USD 17.55 Billion in 2024 to USD 25.15 Billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

A body scrub is a cosmetic and body care product that is used to hydrate and exfoliate the skin. It provides additional nourishment to the skin, it is enriched with aromatic massaging oils and ingredients such as coconut oil, cocoa, apricot, walnut, and almond. To keep the nourishment intact and the skin hydrated, the body scrub is usually followed by the application of a moisturising lotion or cream. Body scrubs that are commonly used include moisturising, salt-, sugar-, and coffee-based scrubs, as well as herbal scrubs. It removes dirt, residue, and dead skin cells from the body to refresh the skin and aid in the treatment of acne, pigmentation, blemishes, and ageing signs. 

Coffee contains antioxidants, which improve skin conditions by removing toxins and providing a refreshed appearance. Sugar scrubs are natural humectants because they moisturise and soften the skin. Magnesium sulphate and minerals are abundant in salt-based products, which benefit the skin. However, products with chemical formulations may cause allergic reactions in certain skin types, limiting market growth. To overcome this challenge, many manufacturers are focusing more on natural and herbal ingredients. Companies are also influencing customers through innovative marketing strategies and various social media platforms. While women are the market's primary target demographic, the introduction of skincare and grooming products for men is a trend that will likely benefit the market.

US Body Scrub Market is poised to grow at a sustainable CAGR for the next forecast year.