Bottled Water Market Size, Share, Growth Analysis, By Product, By Distribution, By Packaging, By Region - Industry Forecast 2024-2031

Global Bottled Water Market size was valued at USD 305.5 billion in 2022 and is poised to grow from USD 326.3 billion in 2023 to USD 552.3 billion by 2031, growing at a CAGR of 6.8% during the forecast period (2024-2031). 

Global bottled water market is highly fragmented, with numerous small and large players operating in the market. The market is characterized by intense competition, with players competing based on product innovation, pricing strategies, and marketing efforts. The increasing demand for premium and functional bottled water is driving players to invest in R&D to develop new and innovative products. Moreover, players are focusing on sustainability and eco-friendly packaging to appeal to environmentally-conscious consumers. The growing competition in the market is expected to drive product innovation and pricing strategies in the coming years. 'Coca-Cola Company (United States) ', 'PepsiCo (United States) ', 'Nestlé (Switzerland) ', 'Danone (France) ', 'Keurig Dr Pepper (United States) ', 'Suntory Beverage & Food (Japan) ', 'Asahi Group Holdings (Japan) ', 'Otsuka Pharmaceutical (Japan) ', 'Crystal Geyser Water Company (United States) ', 'Gerolsteiner Brunnen (Germany) ', 'Evian (France) ', 'Volvic (France) ', 'Aquafina (United States) ', 'Dasani (United States) ', 'Highland Spring Group (United Kingdom) ', 'Al Ain Water (United Arab Emirates) ', 'Bisleri International (India) ', 'Aqua Pura (Indonesia) ', 'Real Water (United States) ', 'Mountain Valley Spring Water (United States)'

One of the main drivers of the bottled water market is the increasing awareness of health and wellness among consumers. This trend is pushing individuals to opt for healthier beverage options, including purified and ultra-purified bottled water. Additionally, the rising demand for nutrient-fortified water is gaining popularity among travelers, working professionals, and for in-house consumption. These factors are contributing to the growth of the bottled water market and are expected to continue driving the industry in the coming years.

One of the key market trends is the increasing demand for functional and premium bottled water. Consumers increasingly prioritize health and wellness and are willing to pay a premium for products with added nutritional benefits. Moreover, the rising focus on sustainability is driving the adoption of eco-friendly packaging solutions, such as plant-based materials and recycled plastics. The emergence of online channels and e-commerce platforms also facilitates the easy availability of bottled water to consumers, further contributing to market growth.

In North America, the market is well-established, with high levels of consumption and a mature market. The region is dominated by major players such as PepsiCo, Coca-Cola, and Nestle, who are continually expanding their product portfolios to include innovative and healthier options. In addition, the rising health and wellness trend among consumers is driving the demand for fortified and ultra-purified bottled water.