Bottled Water Market Size, Share, Growth Analysis, By Product, By Distribution, By Packaging, By Region - Industry Forecast 2024-2031

Drivers

Increasing awareness of health and wellness among consumers

• One of the main drivers of the bottled water market is the increasing awareness of health and wellness among consumers. This trend is pushing individuals to opt for healthier beverage options, including purified and ultra-purified bottled water. Additionally, the rising demand for nutrient-fortified water is gaining popularity among travelers, working professionals, and for in-house consumption. These factors are contributing to the growth of the bottled water market and are expected to continue driving the industry in the coming years.

Restraints

Negative environmental impact caused by plastic waste

• One of the major restraints in the bottled water market is the negative environmental impact caused by plastic waste. The production and disposal of plastic bottles result in a significant amount of waste, leading to environmental pollution and concerns. Additionally, the rising awareness of the adverse effects of plastic on the environment is causing consumers to shift towards eco-friendly alternatives. As a result, many companies are adopting sustainable packaging solutions to minimize the environmental impact of their products. The issue of plastic waste remains a significant challenge for the bottled water industry and requires continuous efforts to address.