USD 18.10 billion
Brain Health Functional Food and Beverage Market Size, Share, Growth Analysis, By Ingredient(Anthocyanins, Choline, Resveratrol, Ashwagandha), By Product(Bakery Products, Dairy Products, Cereals & Gains, Baby Food), By Distribution Channel(Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Others), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30H2098 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
101
|Figures:
76
Brain Health Functional Food and Beverage Market Insights
Brain Health Functional Food and Beverage Market size was valued at USD 20 Billion in 2023 and is poised to grow from USD 22.1 Billion in 2024 to USD 49.13 Billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).
Functional foods and beverages for brain health can contain a variety of desired nutrients and bioactive substances, including vitamins, minerals, unsaturated fatty acids, dietary fiber, antioxidants, and others. These reasons have increased consumer interest in functional foods and beverages for brain health across the globe. When compared to conventional pharmacological therapies, functional foods and beverages for brain health are adapted to the preferences of the consumer to improve mental attention.
Additionally, there have been significant changes in consumers' daily lives that are stressful on the body and the mind. As a result, people are starting to consume beverages and food products that are considered to be relaxing and soothing as well as tasteful. Additionally, their expanding accessibility through different supply chains is anticipated to fuel market expansion during the forecast period. In Missouri, Texas, New Jersey, Tennessee, Florida, New York, California, and Indiana, for instance, Koios Beverage Corp., released their nootropic functional beverage in May 2022. It was also distributed at more than 600 CVS shops nationwide. Many customers throughout the world are beginning to prioritize their mental health and are willing to pay money on items that do so.
Consumer interest in food and beverage items with practical advantages for stress reduction and sleep quality is rising. Additionally, consumers have been spending more money on packaged drinks and snack items as they have been spending more time at home as a result of work-from-home settings. Manufacturers of foods and beverages for brain health are finding a variety of opportunities as a result of these characteristics, and they are predicted to dominate the industry in the years to come. Product demand is increasing as customer knowledge of health and wellness increases. A growing number of customers rely on nutraceutical items, such as functional foods and beverages, to live a healthy life and avoid disorders, particularly those that affect the brain, including depression and anxiety.
Functional meals are more pleasant than medications and come in a variety of flavors. Over the anticipated time frame, this component is also predicted to fuel industry expansion. The desire for foods and beverages that support brain health is rising along with the desire for products that help people feel less anxious and stressed. Manufacturers of functional foods and beverages are also employing appealing packaging as a powerful marketing strategy to draw customers and boost sales. Manufacturers are focusing on combining cutting-edge technologies and original solutions to fulfill customer needs. Due to the increased demand for functional meals among millennials, the highly competitive market for functional foods is predicted to grow significantly over the next few years. To create functional foods, producers are continually experimenting with novel sources of raw materials.
US Brain Health Functional Food and Beverage Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024–2031
Global Market Size
Largest Segment
Supermarkets/Hypermarkets
Fastest Growth
Supermarkets/Hypermarkets
Growth Rate
10.5% CAGR
Global Brain Health Functional Food and Beverage Market ($ Bn)
Country Share for North America Region (%)
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Brain Health Functional Food and Beverage Market Segmental Analysis
The global brain health functional food and beverage market is segmented based on ingredient, product, distribution channel, and region. In terms of ingredients the market is segmented into anthocyanins, choline, resveratrol, ashwagandha, ginkgo biloba, omega 3, vitamins & minerals, L-theanine, curcumin, and others. In terms of product, the market is segmented into bakery products, dairy products, cereals & gains, baby food, nutritional bars & supplements, and others. In terms of distribution channel, the market is categorized into supermarkets/hypermarkets, convenience stores, specialty stores, online and others. Regionwise, the global brain health functional food and beverage market is widespread into North America, Europe, Asia-Pacific, South America, and MEA.
Global Brain Health Functional Food and Beverage Market By Distribution Channel
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Brain Health Functional Food and Beverage Market Regional Insights
In 2022, North America dominated the industry globally, accounting for the highest revenue share of more than 34.00%. Due to poor dietary practices, sedentary lifestyles, and hectic schedules, the enormous population of North America has been suffering an increase in brain health and lifestyle-related disorders. This has led to a greater understanding of the advantages of routinely including functional foods and beverages in the diet to enhance general health and receive necessary nutrients, which has fueled the industry's expansion in the area.
Asia Pacific is predicted to have the highest CAGR between 2023 and 2030. Growing health consciousness among consumers is causing them to include more functional foods and beverages in their diets, which will likely drive market expansion. On account of better lifestyles, more disposable income, and increased urbanization, consumers are becoming more interested in healthier food options, which is expected to promote the industry's growth. Omega-3, vitamins, minerals, ashwagandha (also known as Indian Ginseng), and other readily available ingredients are regularly employed to create nutritious foods and beverages that support brain health.
Global Brain Health Functional Food and Beverage Market By Region
- Largest
- Fastest
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Brain Health Functional Food and Beverage Market Dynamics
Brain Health Functional Food and Beverage Market Drivers
Increasing Awareness of Brain Health
- With the growing aging population and rising incidence of neurological disorders such as Alzheimer's and Parkinson's disease, there is a growing awareness of the importance of maintaining brain health. This has led to an increased demand for functional food and beverages that claim to improve cognitive function.
Brain Health Functional Food and Beverage Market Restraints
High Costs
- Many functional food and beverage products are expensive, which can limit their appeal to price-sensitive consumers. For new market entrants, this might be a considerable entrance hurdle.
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Brain Health Functional Food and Beverage Market Competitive Landscape
A small number of well-established players and recent entrants define the industry. The presence of notable players and the entry of new players is further projected to intensify the overall market competition in the forecast period. The industry's developing trend is becoming more and more important to many major companies. To maintain market share, competitors are diversifying their service offers.
Brain Health Functional Food and Beverage Market Top Player’s Company Profiles
- GlaxoSmithKline
- Archer Daniels Midland Company
- Kellogg Company
- General Mills Inc.
- Mondelez International
- Danone
- Herbalife Nutrition
- Kerry Group
- Amway
- BASF SE
- Cargill
- Ajinomoto Co., Inc.
- FrieslandCampina
- Yakult Honsha Co., Ltd.
- Unilever
- PepsiCo Inc.
- The Hershey Company
Brain Health Functional Food and Beverage Market Recent Developments
- In March 2024, Nut butter brand Hank's partnered with Fonterra's nutrition brand Nutiani to launch Hank's Brain Boosting Peanut Butter spread, a functional food containing added protein and supplements to support cognitive function.
- In September 2023, Singapore's Sustenir expanded its business portfolio to include functional food products, such as ready-to-drink smoothies, to support what it believes is a long-term growth opportunity.
- In September 2023, Biotropics launched its novel BioKesum leaf extract clinically shown to support brain health, sourced from the tropical BioKesum plant that is endemic to the fauna of Malaysia.
Brain Health Functional Food and Beverage Key Market Trends
- Increasing demand for plant-based ingredients: There is a growing trend towards plant-based diets, which has led to an increased demand for functional food and beverage products that contain plant-based ingredients. Plant-based ingredients such as omega-3 fatty acids, flavonoids, and polyphenols have been shown to have brain-boosting properties, and manufacturers are incorporating these ingredients into their products to appeal to health-conscious consumers.
- Focus on natural and organic ingredients: Consumers are increasingly looking for natural and organic products, and this trend is also evident in the brain health functional food and beverage market. Manufacturers are developing products that contain natural and organic ingredients such as green tea, ginseng, and ashwagandha that are believed to improve cognitive function.
- Innovation in packaging and delivery formats: Manufacturers are constantly innovating in packaging and delivery formats to make functional food and beverage products more convenient and accessible. Examples of this include energy drinks, protein bars, and supplements that can be consumed on-the-go.
- Increasing prevalence of neurological disorders: With an aging population, the prevalence of neurological disorders such as Alzheimer's and Parkinson's disease is increasing. This has led to a growing demand for functional food and beverage products that claim to improve cognitive function and prevent or delay the onset of these disorders.
Brain Health Functional Food and Beverage Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, correlates and analyzes these data collected by means of primary exploratory research backed by the robust secondary desk research.
According to our analysis, we found that the Brain Health Functional Food and Beverage market is the growing aging population and rising incidence of neurological disorders such as Alzheimer's and Parkinson's disease, there is a growing awareness of the importance of maintaining brain health. This has led to an increased demand for functional food and beverages that claim to improve cognitive function. Consumers are increasingly looking for natural and organic products, and this trend is also evident in the brain health functional food and beverage market. Manufacturers are developing products that contain natural and organic ingredients such as green tea, ginseng, and ashwagandha that are believed to improve cognitive function.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 18.10 billion |
| Market size value in 2031 | USD 44.46 Billion |
| Growth Rate | 10.5% |
| Base year | 2023 |
| Forecast period | 2024–2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Brain Health Functional Food and Beverage Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Brain Health Functional Food and Beverage Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Brain Health Functional Food and Beverage Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Brain Health Functional Food and Beverage Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Brain Health Functional Food and Beverage Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Brain Health Functional Food and Beverage Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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