Brain Health Functional Food and Beverage Market Size, Share, Growth Analysis, By Ingredient(Anthocyanins, Choline, Resveratrol, Ashwagandha), By Product(Bakery Products, Dairy Products, Cereals & Gains, Baby Food), By Distribution Channel(Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Others), By Region - Industry Forecast 2024-2031

Global Brain Health Functional Food and Beverage Market size was valued at USD 18.10 billion in 2022 and is expected to rise from USD 20 billion in 2023 to reach a value of USD 44.46 Billion by 2031, at a CAGR of 10.5% over the forecast period (2024–2031).

Functional foods and beverages for brain health can contain a variety of desired nutrients and bioactive substances, including vitamins, minerals, unsaturated fatty acids, dietary fiber, antioxidants, and others. These reasons have increased consumer interest in functional foods and beverages for brain health across the globe. When compared to conventional pharmacological therapies, functional foods and beverages for brain health are adapted to the preferences of the consumer to improve mental attention.

Additionally, there have been significant changes in consumers' daily lives that are stressful on the body and the mind. As a result, people are starting to consume beverages and food products that are considered to be relaxing and soothing as well as tasteful. Additionally, their expanding accessibility through different supply chains is anticipated to fuel market expansion during the forecast period. In Missouri, Texas, New Jersey, Tennessee, Florida, New York, California, and Indiana, for instance, Koios Beverage Corp., released their nootropic functional beverage in May 2022. It was also distributed at more than 600 CVS shops nationwide. Many customers throughout the world are beginning to prioritize their mental health and are willing to pay money on items that do so.

Consumer interest in food and beverage items with practical advantages for stress reduction and sleep quality is rising. Additionally, consumers have been spending more money on packaged drinks and snack items as they have been spending more time at home as a result of work-from-home settings. Manufacturers of foods and beverages for brain health are finding a variety of opportunities as a result of these characteristics, and they are predicted to dominate the industry in the years to come. Product demand is increasing as customer knowledge of health and wellness increases. A growing number of customers rely on nutraceutical items, such as functional foods and beverages, to live a healthy life and avoid disorders, particularly those that affect the brain, including depression and anxiety.

Functional meals are more pleasant than medications and come in a variety of flavors. Over the anticipated time frame, this component is also predicted to fuel industry expansion. The desire for foods and beverages that support brain health is rising along with the desire for products that help people feel less anxious and stressed. Manufacturers of functional foods and beverages are also employing appealing packaging as a powerful marketing strategy to draw customers and boost sales. Manufacturers are focusing on combining cutting-edge technologies and original solutions to fulfill customer needs. Due to the increased demand for functional meals among millennials, the highly competitive market for functional foods is predicted to grow significantly over the next few years. To create functional foods, producers are continually experimenting with novel sources of raw materials.

US Brain Health Functional Food and Beverage Market is poised to grow at a sustainable CAGR for the next forecast year.