USD 7.65 Billion
Brain Health Supplements Market Size, Share, Growth Analysis, By Product (Natural Molecules (Acetyl-L-Carnitine, Citicolin, DHA, Pre/Pro/Postbiotics)), By Application (Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG35H2237 |
Region:
Global |
Published Date: September, 2024
Pages:
219
|Tables:
66
|Figures:
75
Brain Health Supplements Market Insights
Brain Health Supplements Market size was valued at USD 8.5 billion in 2022 and is poised to grow from USD 9.61 billion in 2023 to USD 25.74 billion by 2031, growing at a CAGR of 13.10% during the forecast period (2024-2031).
The global brain health supplements market has been witnessing notable progress in the past years, impacted by the growing geriatric population, rising awareness regarding cognitive health, and improvements in formulation of supplements. With the growing life expectancy, the incidences of age-associated cognitive decline are increasing on the global scale. This results in increased demand for supplements that improve focus, memory, and overall functioning of the brain. Rising mental health awareness and lifestyle changes are also anticipated to boost the market. Growing awareness for mental health and the significance of cognitive wellness is resulting in individuals adopting more preventive measures like brain health supplements. Also, poor diet, stress, and sedentary lifestyle are all contributing to cognitive problems, thus triggering people to seek supplements that enhance brain health.
Nevertheless, the market is projected to be hampered by regulatory barriers like varying standards in different countries which may delay or impede the entry of novel brands and products. Also, the concerns for the safety and efficacy of several supplements available in the market are growing. Misleading claims or poor-quality products may affect consumer trust and result in a regulatory inspection. Yet, the market is projected to be fueled by opportunities like the rising consumer preference for organic and natural products, growing collaboration with technology companies for development of personalized supplements and growing educational initiatives and research.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Vitamins & Minerals
Fastest Growth
Natural Molecules
Growth Rate
13.7% CAGR
Global Brain Health Supplements Market ($ Bn)
Country Share for North America Region (%)
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Brain Health Supplements Market Segmental Analysis
Global Brain Health Supplements Market is segmented by Product, function, application, end user and region. Based on Product, the market is segmented into Natural Molecules, Herbal Extracts, and Vitamins & Minerals. Based on Application, the market is segmented into Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery, Anti-aging & Longevity, and Stress & Anxiety. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Brain health supplements Market Analysis by Product
Based on product, the brain health supplements market is categorized into natural molecules, herbal extracts, and vitamins & minerals. The vitamins & minerals segment held the dominant share of the market in the previous years and is expected to lead over the forecast period as well owing to its widespread consumer awareness and focus on preventive health. The awareness of the significance of vitamins and minerals for health and wellness is notably increasing, resulting in persistent demand for such supplements. As individuals are prioritizing preventive health measures, different types of vitamins and minerals are recognized as foundational supplements that reduce cognitive decline and aid cognitive function.
On the other hand, the herbal extracts segment is projected to grow considerably over the forecast period owing to its history of use and efficacy and natural appeal. Most herbal extracts like bacopa monnieri and ginkgo biloba have a history of being used for years and are supported by key scientific research aiding their cognitive advantages. There is an increased consumer shift towards plant-based and natural products which increases the demand of herbal supplements since they are assumed to be a healthier and safer option than synthetic products. Also, consumers are actively adopting inclusive techniques to wellness, herbal products are more favored due to their multi-faced advantages. This addresses overall wellness and cognitive function.
Brain health supplements Market Analysis by Application
Based on application, the market is segmented into memory enhancement, attention & focus, depression & mood, sleep & recovery, anti-aging & longevity, and stress & anxiety. The memory enhancement segment held a notable market share in the previous years and is expected to continue dominance over the forecast period as well owing to the growing prominence among consumers, increasing awareness for cognitive health, and better scientific backing. There is an increased demand for products that enhance cognitive function and memory. These products are essentially demanded by professionals, students, and aging adults who experience age-associated memory loss. Since more individuals are becoming aware of the significance of maintaining better cognitive health, supplements for memory enhancement have gained huge popularity as vital preventive measures. Also, products like phosphatidylserine and ginkgo biloba have better research backing their efficiency.
On the other hand, the stress & anxiety segment will hold a remarkable market share in the coming years owing to the growing stress levels in the youth and adults, rising awareness regarding mental health, and preference for natural alternatives. Modern lifestyles like personal challenges and working schedules and pressures have heightened stress among individuals. This is notably driving the need for supportive supplements. Also, the recognition of mental health importance is rising, resulting in the growing number of individuals seeking natural supplements to manage anxiety and stress levels. Moreover, consumers are increasingly shifting towards natural and herbal solutions like L-theanine and ashwagandha for relieving stress.
Global Brain Health Supplements Market Size By Product
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Brain Health Supplements Market Regional Insights
Geographically, North America dominated the market in the previous years and is expected to lead over the forecast period owing to growing consumer awareness, well-established infrastructure for retail and online shopping, and innovative product offerings. There is a growing awareness for cognitive health and overall wellness that fuels the need for brain health supplements. The region holds a well-developed e-commerce and retail, which streamlines consumers’ access to a broader range of products. Furthermore, companies in North America are leading in terms of innovation and research. They are often introducing effective formulation to cater to the growing consumer demand, thus impacting regional growth. The key players profiled in the region include Abbott Laboratories, NOW Foods, Amway Corporation, Alternascript, Pfizer Inc., Herbalife Nutrition Ltd., and more.
Asia-Pacific is the fastest-growing region in the global brain health supplements market due to the ever-growing geriatric population that demands supplements for brain health, increasing focus on holistic health, and growing health awareness. The region has a large number of aging adults and geriatric population, which ultimately demands supplements and products to avoid memory decline and improve cognitive function. Also, tradition approaches like traditional Chinese medicine, Ayurveda, and more focus on holistic methods and natural ingredients. They precisely align with the growing demand for health supplements for the brain. Also, rising awareness regarding cognitive well-being and mental health among the huge population base is driving interest in products for better brain health.
Global Brain Health Supplements Market Size By Geography
- Largest
- Fastest
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Brain Health Supplements Market Dynamics
Brain Health Supplements Market Drivers
Growth of Stressful Lifestyles Demanding Brain Health Supplements
- Modern working styles and pressures are increasingly demanding supplements and products for better brain health. High-stress environments coupled with professional and personal demands are notably giving rise to anxiety and mental fatigue. This increases the attraction for the attraction of brain health supplements. Also, consumers are seeking ways to boost memory, concentration, and overall cognitive functions, thus shifting towards supplements.
Growing Demand for Natural Products
- Consumers are also moving towards supplements made with organic and natural products, which drive the need for plant-based and herbal segments of the global market. Also, rising awareness of the environment is compelling consumers to shift towards sustainable and eco-friendly solutions like ethically sourced supplements, impacting their buying decisions. Hence, the shift towards natural ingredients is considerably impacting the market growth.
Brain Health Supplements Market Restraints
Issues with Quality Control
- Lack of strict quality control measures in the brain health supplements market is resulting in variations in the safety and efficacy of the products. This could potentially hamper consumer trust in them, thus negatively impacting market growth. Cases of pollutants and wrong labelling may lead to regulatory penalties and health risks among consumers. This may also considerably hamper the brand reputation and its recognition.
Growing Skepticism Among Consumers
- Most consumers are doubtful for the efficiency and reliability of brain health supplements owing to the lack of strong scientific proof aiding their claims of these products. Furthermore, the existence of marketing strategies and misleading claims may create loss of trust among the large buying group. This could possibly affect their willingness to buy these supplements and may hamper market growth.
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Brain Health Supplements Market Competitive Landscape
The competitive landscape of the global brain health supplements market is a highly competitive market supported by well-established brands, emerging players, and new entrants. Leading market vendors like Garden of Life, GNC Holdings, Onnit, Nutrafol, Biotivia, and Neurohacker Collective are focusing on using extensive distribution networks and strengthening their brand image. Startups and new entrants are emphasizing innovative formulations and niche markets, mostly attracting youth and health-conscious consumers. The market growth is also backed by the growth of online sales and e-commerce and enhancing retail presence. Overall, the dynamic market is progressing with innovative startups and several strategic partnerships.
Top Player’s Company Profiles in Global Brain Health Supplements Market
- Natural Factors Nutritional Products Ltd. (Canada)
- Purelife Bioscience Co., Ltd. (China)
- Intelligent Labs (UK)
- Accelerated Intelligence Inc. (US)
- NOW Foods (US)
- HVMN Inc. (US)
- Teva Pharmaceutical Industries Ltd. (Israel)
- Peak Nootropics (US)
- Alternascript (US)
- Pfizer Inc. (US)
- Abbott Laboratories (US)
- Bayer AG (Germany)
- Amway Corporation (US)
- Herbalife Nutrition Ltd. (US)
- Nordic Naturals, Inc. (US)
- Cognizin Citicoline (Kyowa Hakko Bio Co., Ltd.) (Japan)
- Neurohacker Collective, LLC (US)
- AOR Inc. (Canada)
- Life Extension Foundation (US)
- TruBrain (US)
- Nootrobox (HVMN) (US)
- NeuroScience, Inc. (US)
Global Brain Health Supplements Market Recent Developments
- In May 2024, Teva Pharmaceutical Industries Ltd. announced that its AUSTEDO XR (new one pill) received approval from the U.S. FDA. The pill can be taken by adults once a day with f fresh tablet strength, namely 30, 36, 42, 48 mg denoted in individuals for HD and TD chorea.
- In May 2024, Pfizer Inc. declared long-term follow-up results from phase 3 CROWN experiment assessing LORBRENA®, a 3rd generation ALK inhibitor in Europe, under LORVIQUA® brand name vs. XALKORI® in individuals with earlier untreated ALK-positive improved (NSCLC) non-small cell lung cancer.
- In September 2024, Abbott Laboratories is introducing a novel clinical experiment applying its deep brain simulation to the complex form of depression. The enterprise proudly called its ‘Transcend’ analysis an essential trial for treating treatment-resistant depression. TRD happens when the individual is not relieved from their symptoms even after multiple anti-depressant methods.
Brain Health Supplements Key Market Trends
Growing Emphasis on Nootropics:
- Nootropics, commonly referred as ‘Smart Drugs’ have gained considerable popularity among consumers aiming to obtain cognitive improvements. These compounds may comprise synthetic and natural ingredients that are carefully designed to enhance creativity, memory, and overall cognitive wellness and function. Products that are specially formulated with nootropics are being promoted not just for older adults but also for professionals and students who want to boost their performance.
Focus on Natural Ingredients:
- Consumers are actively looking for brain health supplements made from organic and natural ingredients. There is a growing inclination towards plant-based supplements that prevent the incorporation of filler and additives. Elements like bacopa monnieri, ginkgo biloba, and omega-3 fatty acids are increasingly demanded. This trend denotes a wider shift towards inclusive wellness and health, wherein consumers prefer sustainable and clean products.
Brain Health Supplements Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the brain health supplements market is considerably progressing due to the ever-growing geriatric and aging population, rising awareness for mental health, increasing consumer base, and growing number of research advancements and innovations. Furthermore, the market is also fueled by the growing demand for natural products. However, the market is hampered by challenges like intense market competition, changing disposable income of consumers, and variability in the quality of products. North America is anticipated to dominate the market owing to the strong advertising and marketing strategies, growing number of innovative offerings, and developed market infrastructure. Nonetheless, a few opportunities for the growth of the brain health supplements market include the growing alliance with technology companies, the rise of progressing markets, and rising research and educational initiatives.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 8.5 billion |
| Market size value in 2031 | USD 25.74 billion |
| Growth Rate | 13.10% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Brain Health Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Brain Health Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Brain Health Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Brain Health Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Brain Health Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Brain Health Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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