Brain Health Supplements Market Size, Share, Growth Analysis, By Product (Natural Molecules (Acetyl-L-Carnitine, Citicolin, DHA, Pre/Pro/Postbiotics)), By Application (Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery), By Region - Industry Forecast 2024-2031

Brain Health Supplements Market size was valued at USD 8.5 billion in 2022 and is poised to grow from USD 9.61 billion in 2023 to USD 25.74 billion by 2031, growing at a CAGR of 13.10% during the forecast period (2024-2031).

The competitive landscape of the global brain health supplements market is a highly competitive market supported by well-established brands, emerging players, and new entrants. Leading market vendors like Garden of Life, GNC Holdings, Onnit, Nutrafol, Biotivia, and Neurohacker Collective are focusing on using extensive distribution networks and strengthening their brand image. Startups and new entrants are emphasizing innovative formulations and niche markets, mostly attracting youth and health-conscious consumers. The market growth is also backed by the growth of online sales and e-commerce and enhancing retail presence. Overall, the dynamic market is progressing with innovative startups and several strategic partnerships. 'Natural Factors Nutritional Products Ltd. (Canada) ', 'Purelife Bioscience Co., Ltd. (China) ', 'Intelligent Labs (UK) ', 'Accelerated Intelligence Inc. (US) ', 'NOW Foods (US) ', 'HVMN Inc. (US) ', 'Teva Pharmaceutical Industries Ltd. (Israel) ', 'Peak Nootropics (US) ', 'Alternascript (US) ', 'Pfizer Inc. (US) ', 'Abbott Laboratories (US) ', 'Bayer AG (Germany) ', 'Amway Corporation (US) ', 'Herbalife Nutrition Ltd. (US) ', 'Nordic Naturals, Inc. (US) ', 'Cognizin Citicoline (Kyowa Hakko Bio Co., Ltd.) (Japan) ', 'Neurohacker Collective, LLC (US) ', 'AOR Inc. (Canada) ', 'Life Extension Foundation (US) ', 'TruBrain (US) ', 'Nootrobox (HVMN) (US) ', 'NeuroScience, Inc. (US)'

Modern working styles and pressures are increasingly demanding supplements and products for better brain health. High-stress environments coupled with professional and personal demands are notably giving rise to anxiety and mental fatigue. This increases the attraction for the attraction of brain health supplements. Also, consumers are seeking ways to boost memory, concentration, and overall cognitive functions, thus shifting towards supplements. 

Nootropics, commonly referred as ‘Smart Drugs’ have gained considerable popularity among consumers aiming to obtain cognitive improvements. These compounds may comprise synthetic and natural ingredients that are carefully designed to enhance creativity, memory, and overall cognitive wellness and function. Products that are specially formulated with nootropics are being promoted not just for older adults but also for professionals and students who want to boost their performance.

Geographically, North America dominated the market in the previous years and is expected to lead over the forecast period owing to growing consumer awareness, well-established infrastructure for retail and online shopping, and innovative product offerings. There is a growing awareness for cognitive health and overall wellness that fuels the need for brain health supplements. The region holds a well-developed e-commerce and retail, which streamlines consumers’ access to a broader range of products. Furthermore, companies in North America are leading in terms of innovation and research. They are often introducing effective formulation to cater to the growing consumer demand, thus impacting regional growth. The key players profiled in the region include Abbott Laboratories, NOW Foods, Amway Corporation, Alternascript, Pfizer Inc., Herbalife Nutrition Ltd., and more.