Brain Health Supplements Market Size, Share, Growth Analysis, By Product (Natural Molecules (Acetyl-L-Carnitine, Citicolin, DHA, Pre/Pro/Postbiotics)), By Application (Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery), By Region - Industry Forecast 2024-2031

Brain Health Supplements Market size was valued at USD 8.5 billion in 2022 and is poised to grow from USD 9.61 billion in 2023 to USD 25.74 billion by 2031, growing at a CAGR of 13.10% during the forecast period (2024-2031).

The global brain health supplements market has been witnessing notable progress in the past years, impacted by the growing geriatric population, rising awareness regarding cognitive health, and improvements in formulation of supplements. With the growing life expectancy, the incidences of age-associated cognitive decline are increasing on the global scale. This results in increased demand for supplements that improve focus, memory, and overall functioning of the brain. Rising mental health awareness and lifestyle changes are also anticipated to boost the market. Growing awareness for mental health and the significance of cognitive wellness is resulting in individuals adopting more preventive measures like brain health supplements. Also, poor diet, stress, and sedentary lifestyle are all contributing to cognitive problems, thus triggering people to seek supplements that enhance brain health. 

Nevertheless, the market is projected to be hampered by regulatory barriers like varying standards in different countries which may delay or impede the entry of novel brands and products. Also, the concerns for the safety and efficacy of several supplements available in the market are growing. Misleading claims or poor-quality products may affect consumer trust and result in a regulatory inspection. Yet, the market is projected to be fueled by opportunities like the rising consumer preference for organic and natural products, growing collaboration with technology companies for development of personalized supplements and growing educational initiatives and research.