USD 38.61 billion
Breakfast Cereal Market Size, Share, Growth Analysis, By Product(Hot Cereals, Ready to Eat (RTE)), By Distribution Channels(Supermarket, Convenience Store, Online, Others), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2154 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
63
|Figures:
76
Breakfast Cereal Market Insights
Breakfast Cereal Market size was valued at USD 40.08 Billion in 2023 and is poised to grow from USD 41.6 Billion in 2024 to USD 56.06 Billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).
Breakfast cereal is a processed food that is prepared from grains including maize, oats, wheat, and others and is eaten for breakfast or as a snack. These come in a variety of forms, including Ready-to-Eat (RTE), Hot Cereals, and others, and are packaged in boxes, pouches, and other materials. Crop prices are declining in several nations around the world as a result of overproduction. This is anticipated for food and beverage firms to mean lower raw material costs. For instance, in November 2022, the Cabinet Committee on Economic Affairs announced a bailout package worth Rs 7,000 crore for farmers involved in the sugar production sectors to fix the minimum selling price of refined sugar at Rs 29 per kilogramme (prices recently dropped to Rs 23–24 due to overproduction) and to create a buffer stock of 3 million tonnes of sugar for one year. Thus, bigger profit margins for food and beverage firms, such as manufacturing firms for cereal and breakfast foods. Higher profit margins for the food and beverage industry will make increased productivity and market growth possible.
US Breakfast Cereal Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Hot Cereals
Fastest Growth
Hot Cereals
Growth Rate
3.8% CAGR
Global Breakfast Cereals Market ($ Bn)
Country Share for North America Region (%)
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Breakfast Cereal Market Segmental Analysis
Global Breakfast Cereal Market is segmented on the basis of Product, Distribution Channels and region. By Product, the market is segmented into Hot Cereals, Ready to Eat (RTE). By Distribution Channels, the market is segmented into Supermarkets, Convenience Store, Online, Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Breakfast Cereal Market Analysis by Product
The ready-to-eat (RTE) segment dominated the market in 2022. Ready-to-eat food is one of the most widely used breakfast options in the United States since it is both practical and wholesome. The emergence of ready-to-eat breakfast cereals results from the young working population fast-paced lifestyle. This has led to a rise in the popularity of even more practical ready-to-eat foods, which can be enjoyed without preparation and seem ideal for millennials.
The hot cereal sector is anticipated to grow at the fastest CAGR throughout the projected period. The expanding economies of Asia, notably India, are set to dominate the market. As hot cereals like oats and muesli gain popularity in this area, manufacturers are responding by introducing savoury choices that are both delicious and healthful in an effort to increase their client base.
Breakfast Cereal Market Analysis by Distribution Channels
The supermarkets and hypermarkets segment dominated the global market. Supermarkets and hypermarkets are frequently the main providers of grocery goods in high-income countries. Yet as retail infrastructure grows, more supermarkets and hypermarkets are opening in urban areas across Asia, the Middle East, and Africa, which is driving the market's expansion.
More than 43,000 U.S. customers participated in a Shop kick study, and the results showed that 33% of respondents purchased one pack of cereal, 41% purchased two, and 19% purchased three or more. Throughout the projection period, this trend is anticipated to boost the e-commerce industry and is anticipated to have a CAGR of 5.8% from 2023 to 2030.
Global Breakfast Cereals Market Size By Product
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Breakfast Cereal Market Regional Insights
North America dominated the global market. The region has the highest penetration rate in the entire world, with higher per capita consumption of hot and ready-to-eat cereal varieties. Yet, ready-to-eat sales have been declining in the region while those in Europe and Asia Pacific are showing signs of promising growth.
Asia Pacific is expected to experience the fastest CAGR. The growing demand for processed food in nations like Japan, China, India, and other countries is a major factor in the industry's expansion. Due to the various health challenges customers worldwide are dealing with, eating habits have altered. Consumption of nutrient-rich food products is on the rise. Hence, there is an increase in the consumption of breakfast cereals worldwide.
Global Breakfast Cereals Market Size By Region
- Largest
- Fastest
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Breakfast Cereal Market Dynamics
Breakfast Cereal Market Drivers
Rise in packaged cereal sales due to its improved nutritional value
- In developing nations, packaged breakfast cereals are becoming more and more popular as customers choose them over traditional breakfast dishes in favour of packaged, healthier alternatives. Due to their better nutritional value and reduced calorie content, these cereals are recognized as the perfect breakfast alternative around the world.
- In particular in developing economies, a profusion of new and flavorful morning cereal options is anticipated to speed up industry expansion. The expansion of the food retail industry and growing knowledge of the advantages of eating breakfasts made of grains are also driving the market.
- Moreover, shift in eating patterns, rising disposable income in emerging economies, and an increased consumer awareness of healthy breakfast options are also significant market growth drivers.
Breakfast Cereal Market Restraints
Increasing consumer preference for healthier breakfast options
- Consumers are becoming more health-conscious and looking for breakfast options low in sugar, fat, and calories. This trend is leading to a decline in the demand for sugary and highly processed breakfast cereals.
- Manufacturers are introducing healthier versions of their breakfast cereals, using ingredients such as whole grains, nuts, and seeds, and reducing the amount of sugar and artificial additives in their products.
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Breakfast Cereal Market Competitive Landscape
The breakfast cereal market is highly competitive, with manufacturers competing on factors such as taste, price, packaging, and marketing. In addition to these major players, several smaller companies and private-label brands compete in the breakfast cereal market. Companies constantly introduce new products and flavors to attract consumers.mers.
Breakfast Cereal Market Top Player’s Company Profiles
- Kellogg Company (USA)
- Post Holdings, Inc. (USA)
- Cereal Partners Worldwide (CPW) (Switzerland - Joint Venture between Nestle S.A. and General Mills, Inc.)
- Quaker Oats Company (PepsiCo, Inc.) (USA)
- Weetabix Limited (Post Holdings, Inc.) (UK)
- The Jordans & Ryvita Company (UK)
- Associated British Foods plc (UK)
- Grupo Bimbo S.A.B. de C.V. (Mexico)
- TreeHouse Foods, Inc. (USA)
- The Hain Celestial Group, Inc. (USA)
- MOM Brands Company (USA)
- The Kellogg Company of Canada (Canada)
- Sanitarium Health and Wellbeing Company (Australia)
- Carman's Fine Foods Pty Ltd (Australia)
- The Jordans Company Limited (UK)
- Hero Group (Switzerland)
- Dr. August Oetker KG (Germany)
- Seven Sundays LLC (USA)
Breakfast Cereal Market Recent Developments
-
In February 2024, Nestlé Cereals unveiled its inaugural Nesquik media campaign to bolster its cereal lineup. Launched in February, the campaign aims to promote Nesquik's non-HFSS cereal range, including Nesquik Chocolate, Nesquik Mix, and Nesquik Choco Waves. It emphasizes the great taste and nutritional benefits of Nesquik cereals, which boast whole grains, B vitamins, calcium, and iron.
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In October 2023, The Quaker Oats Co., a subsidiary of PepsiCo, Inc., is introducing its inaugural breakfast cereal under the Quaker Chewy brand: Quaker Chewy Granola. This new offering comes in two delicious flavors — chocolate and strawberry — and is crafted with 100% whole grains, providing 34 grams of whole grains per serving. Quaker Chewy Granola features a blend of granola clusters and rice crisps, delivering 5 grams of protein per serving. Moreover, it is free from artificial colors, preservatives, and flavors, ensuring a wholesome breakfast option.
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In June 2023, Nestlé Breakfast Cereals expanded its portfolio in India by introducing two new products: KOKO KRUNCH Millet-Jowar and MUNCH breakfast cereals. With a focus on innovation and product diversity, Nestlé India now offers a wider range of breakfast cereal options to consumers.
Breakfast Cereal Key Market Trends
- Growing Interest in Nutritious and Healthy Food: Food that is nutrient-dense is in higher demand as consumers become more health conscious. In order to preserve health and strengthen immunity, consumers think they should include high-fiber and protein foods in their daily diet.
Nutritious cereals come in a number of flavours and varieties from manufacturers including Kellogg, Nestle SA, and General Mills. Due to the increased need for nutrition among customers, General Mills introduced a line of fast muesli cereals in 2022.
Breakfast Cereal Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to the global breakfast cereal market report analysis, North America held the biggest market share worldwide. Its per capita consumption of hot and ready-to-eat cereals was higher than that of other regions, and it has the greatest penetration rate in the entire world. Nonetheless, ready-to-eat food has decreased in the area, whilst Europe and Asia-Pacific are exhibiting encouraging growth. Industry expansion is being driven by the rise in processed food consumption in nations. In the country section of the research, specific market-impacting factors and changes to market regulation are also included. These factors have an effect on both the present and future developments of the market. In addition, when providing forecast analysis of the country data, the availability and presence of foreign brands as well as the challenges they face due to strong or weak competition from local and domestic brands, impact of domestic tariffs, and trade routes are taken into consideration.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 38.61 billion |
| Market size value in 2031 | USD 54.01 billion |
| Growth Rate | 3.8% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Breakfast Cereal Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Breakfast Cereal Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Breakfast Cereal Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Breakfast Cereal Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Breakfast Cereal Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Breakfast Cereal Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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