Global Breakfast Cereal Market

Breakfast Cereal Market Size, Share, Growth Analysis, By Product(Hot Cereals, Ready to Eat (RTE)), By Distribution Channels(Supermarket, Convenience Store, Online, Others), By Region - Industry Forecast 2025-2032

Report ID: SQMIG30I2154 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 63 | Figures: 76

Breakfast Cereal Market Regional Insights

North America dominated the global market. The region has the highest penetration rate in the entire world, with higher per capita consumption of hot and ready-to-eat cereal varieties. Yet, ready-to-eat sales have been declining in the region while those in Europe and Asia Pacific are showing signs of promising growth.

Asia Pacific is expected to experience the fastest CAGR. The growing demand for processed food in nations like Japan, China, India, and other countries is a major factor in the industry's expansion. Due to the various health challenges customers worldwide are dealing with, eating habits have altered. Consumption of nutrient-rich food products is on the rise. Hence, there is an increase in the consumption of breakfast cereals worldwide.

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Breakfast Cereal Market size was valued at USD 40.08 Billion in 2023 and is poised to grow from USD 41.6 Billion in 2024 to USD 56.06 Billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The breakfast cereal market is highly competitive, with manufacturers competing on factors such as taste, price, packaging, and marketing. In addition to these major players, several smaller companies and private-label brands compete in the breakfast cereal market. Companies constantly introduce new products and flavors to attract consumers.mers. 'Kellogg Company (USA)', 'General Mills, Inc. (USA)', 'PepsiCo, Inc. (USA)', 'Nestle S.A. (Switzerland)', 'Post Holdings, Inc. (USA)', 'Cereal Partners Worldwide (CPW) (Switzerland - Joint Venture between Nestle S.A. and General Mills, Inc.)', 'Quaker Oats Company (PepsiCo, Inc.) (USA)', 'Weetabix Limited (Post Holdings, Inc.) (UK)', 'The Jordans & Ryvita Company (UK)', 'Associated British Foods plc (UK)', 'Grupo Bimbo S.A.B. de C.V. (Mexico)', 'TreeHouse Foods, Inc. (USA)', 'The Hain Celestial Group, Inc. (USA)', 'MOM Brands Company (USA)', 'The Kellogg Company of Canada (Canada)', 'Sanitarium Health and Wellbeing Company (Australia)', 'Carman's Fine Foods Pty Ltd (Australia)', 'The Jordans Company Limited (UK)', 'Hero Group (Switzerland)', 'Dr. August Oetker KG (Germany)', 'Seven Sundays LLC (USA)'

In developing nations, packaged breakfast cereals are becoming more and more popular as customers choose them over traditional breakfast dishes in favour of packaged, healthier alternatives. Due to their better nutritional value and reduced calorie content, these cereals are recognized as the perfect breakfast alternative around the world.

Growing Interest in Nutritious and Healthy Food: Food that is nutrient-dense is in higher demand as consumers become more health conscious. In order to preserve health and strengthen immunity, consumers think they should include high-fiber and protein foods in their daily diet. Nutritious cereals come in a number of flavours and varieties from manufacturers including Kellogg, Nestle SA, and General Mills. Due to the increased need for nutrition among customers, General Mills introduced a line of fast muesli cereals in 2022.

North America dominated the global market. The region has the highest penetration rate in the entire world, with higher per capita consumption of hot and ready-to-eat cereal varieties. Yet, ready-to-eat sales have been declining in the region while those in Europe and Asia Pacific are showing signs of promising growth.

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Global Breakfast Cereal Market

Report ID: SQMIG30I2154

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