Global Breakfast Cereal Market

Breakfast Cereal Market Size, Share, Growth Analysis, By Product(Hot Cereals, Ready to Eat (RTE)), By Distribution Channels(Supermarket, Convenience Store, Online, Others), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30I2154 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 63 | Figures: 76

Breakfast Cereal Market Dynamics

Breakfast Cereal Market Drivers

Rise in packaged cereal sales due to its improved nutritional value

  • In developing nations, packaged breakfast cereals are becoming more and more popular as customers choose them over traditional breakfast dishes in favour of packaged, healthier alternatives. Due to their better nutritional value and reduced calorie content, these cereals are recognized as the perfect breakfast alternative around the world.
  • In particular in developing economies, a profusion of new and flavorful morning cereal options is anticipated to speed up industry expansion. The expansion of the food retail industry and growing knowledge of the advantages of eating breakfasts made of grains are also driving the market. 
  • Moreover, shift in eating patterns, rising disposable income in emerging economies, and an increased consumer awareness of healthy breakfast options are also significant market growth drivers.

Breakfast Cereal Market Restraints

Increasing consumer preference for healthier breakfast options

  • Consumers are becoming more health-conscious and looking for breakfast options low in sugar, fat, and calories. This trend is leading to a decline in the demand for sugary and highly processed breakfast cereals. 
  • Manufacturers are introducing healthier versions of their breakfast cereals, using ingredients such as whole grains, nuts, and seeds, and reducing the amount of sugar and artificial additives in their products.
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Breakfast Cereal Market size was valued at USD 38.61 billion in 2021 and is poised to grow from USD 40.08 billion in 2023 to USD 54.01 billion by 2031, at a CAGR of 3.8% during the forecast period (2024-2031).

The breakfast cereal market is highly competitive, with manufacturers competing on factors such as taste, price, packaging, and marketing. In addition to these major players, several smaller companies and private-label brands compete in the breakfast cereal market. Companies constantly introduce new products and flavors to attract consumers.mers. 'Kellogg Company (USA)', 'General Mills, Inc. (USA)', 'PepsiCo, Inc. (USA)', 'Nestle S.A. (Switzerland)', 'Post Holdings, Inc. (USA)', 'Cereal Partners Worldwide (CPW) (Switzerland - Joint Venture between Nestle S.A. and General Mills, Inc.)', 'Quaker Oats Company (PepsiCo, Inc.) (USA)', 'Weetabix Limited (Post Holdings, Inc.) (UK)', 'The Jordans & Ryvita Company (UK)', 'Associated British Foods plc (UK)', 'Grupo Bimbo S.A.B. de C.V. (Mexico)', 'TreeHouse Foods, Inc. (USA)', 'The Hain Celestial Group, Inc. (USA)', 'MOM Brands Company (USA)', 'The Kellogg Company of Canada (Canada)', 'Sanitarium Health and Wellbeing Company (Australia)', 'Carman's Fine Foods Pty Ltd (Australia)', 'The Jordans Company Limited (UK)', 'Hero Group (Switzerland)', 'Dr. August Oetker KG (Germany)', 'Seven Sundays LLC (USA)'

In developing nations, packaged breakfast cereals are becoming more and more popular as customers choose them over traditional breakfast dishes in favour of packaged, healthier alternatives. Due to their better nutritional value and reduced calorie content, these cereals are recognized as the perfect breakfast alternative around the world.

Growing Interest in Nutritious and Healthy Food: Food that is nutrient-dense is in higher demand as consumers become more health conscious. In order to preserve health and strengthen immunity, consumers think they should include high-fiber and protein foods in their daily diet. Nutritious cereals come in a number of flavours and varieties from manufacturers including Kellogg, Nestle SA, and General Mills. Due to the increased need for nutrition among customers, General Mills introduced a line of fast muesli cereals in 2022.

North America dominated the market. The region has the highest penetration rate in the entire world, with higher per capita consumption of hot and ready-to-eat cereal varieties. Yet, ready-to-eat sales have been declining in the region while those in Europe and Asia Pacific are showing signs of promising growth.

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Global Breakfast Cereal Market

Report ID: SQMIG30I2154

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