Breastfeeding Accessories Market Size, Share, Growth Analysis, By Type(Breast Pumps, Breast Milk Bottles, Breast Milk Storage Bags, Nursing Pads), By Application(Feeding, Extraction, Storage, Comfort & Others), By distribution channel(Online, Offline), By End Use(Individuals, Hospitals, Clinics, Fertility & Surrogacy Centres), By Region - Industry Forecast 2025-2032


Report ID: SQMIG35A2213 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 126 |Figures: 77

Breastfeeding Accessories Market Insights

Breastfeeding Accessories Market size was valued at USD 2.36 Billion in 2023 and is poised to grow from USD 2.51 Billion in 2024 to USD 4.15 Billion by 2032, growing at a CAGR of 6.45% during the forecast period (2025-2032).

Breastfeeding mothers can express their milk and preserve it for later use due to the market for breastfeeding equipment. Most breastfeeding accessories help with the direct expression of pumped milk into a container so that it can later be fed to the baby. The market for breastfeeding accessories also caters to mothers who produce less or inconsistent milk, and aids them in expressing milk. The increasing number of working women and the expanding global population are the two main drivers of a lucrative market for breastfeeding accessories. The expansion of this sector is also being aided by an increase in disposable money and a wide range of options for breastfeeding accessories. Additionally, it is predicted that the market expansion during the forecast period will be fueled by an increase in awareness campaigns by the government and market players regarding the availability of nursing accessories.

For instance, by organizing workshops and offering educational magazines, a number of market players, including Medela LLC, Laura & Co., Newell Brands, and Ameda, as well as universities, such as Washington University and Fudan University, are increasing women's awareness of breastfeeding and its advantages. People can now access information regarding nursing and associated accessories due to social media platforms such as Instagram, and YouTube.

US Breastfeeding Accessories Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 2.22 billion

Largest Segment

offline

Fastest Growth

online

Growth Rate

6.45% CAGR

Global Breastfeeding Accessories Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Breastfeeding Accessories Market Segmental Analysis

Global Breastfeeding Accessories Market is segmented based on the Type, Application, distribution channel, end user, and region. Based on Type the Global market is segmented into Breast Pumps, Breast Milk Bottles, Breast Milk Storage Bags, Nursing Pads, Sore Nipple Creams, Breast Shells, Nipple Shields, Breastfeeding Pillows, Breastfeeding Apparel, Cleaning Products. Based on the Application it is segmented into the Feeding, Extraction, Storage, Comfort & Others. Based on the Distribution Channel into the Online, Offline. Based on the End User it is segmented into Individuals, Hospitals, Clinics, Fertility & Surrogacy Centres, Others. Based on region, it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Breastfeeding Accessories Market Analysis by Distribution Channel

The global market for breastfeeding accessories is segmented into online and offline channels based on the method of distribution. The offline market category held the biggest market share in the global market for breastfeeding accessories. High market share is caused by the fact that every business in the nursing accessory sector adheres to an established distribution plan. The hub and spoke approach are the most effective, albeit it is quickly shifting to online channels as the competition heats up. Due to the entry of new competitors and start-ups, the market is becoming increasingly crowded.

Breastfeeding Accessories Market Analysis by Type

The market segment for breast-milk storage and feeding aids held the largest portion. The development of milk banks and programmes to raise awareness of bread feeding in industrialised economies are to blame for this high share. Milk storage bags are convenient, cheap, and disposable. The nursing accessory market is expected to experience the strongest global growth in the nipple care product category. Due to the widespread use of nipple care accessories by women in industrialised, high-income countries, the market is expected to rise. The introduction of products in the category also opens up a lucrative market expansion prospect for breastfeeding accessories. 

Global Breastfeeding Accessories Market By distribution channel 2021 (%)

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Breastfeeding Accessories Market Regional Insights

Due to the region's increasing demands for technologically advanced breastfeeding accessories, growing economy supporting breastfeeding, and ongoing healthcare infrastructure development, the market for breastfeeding accessories in North America is anticipated to grow rapidly during the forecast period. One of the main factors driving the growth of the breastfeeding accessories market in North America is the increasing number of women who are working, the high awareness of breastfeeding accessories, and the simple accessibility of different breastfeeding accessories in nations like Canada and the US.

Due to increasing awareness efforts in the region, it is predicted that the market for breastfeeding accessories in Asia Pacific will increase quickly in the upcoming years. The demand for nursing accessories in the Asia Pacific area is driven by supportive government policies, an increase in working moms, and rising birth rates in nations like India, China, Australia, Japan, and other nations in the region.

Global Breastfeeding Accessories Market By Geography, 2021-2028
  • Largest
  • Fastest

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Breastfeeding Accessories Market Dynamics

Breastfeeding Accessories Market Drivers

Increasing Women Employment Rate Boosts the Global Market Growth

  • The number of working women has increased recently, which raises the demand for breastfeeding accessories around the world. More and more working mothers want to utilize different breastfeeding accessories to facilitate breastfeeding. In the upcoming years, this factor will drive the global market. The global market is expected to grow in the coming years as a result of growing disposable income and rising living standards in various developing nations. Global demand for these breastfeeding items is being fueled by growing awareness and availability in developing nations.

Breastfeeding Accessories Market Restraints

High Costs Hamper the Global Breastfeeding Accessories Growth

  • In the upcoming years, the global market for breastfeeding accessories is expected to have slow development because of the significant investment needed to establish a new breastfeeding accessory, particularly in specialised markets. The growth of the global market is restrained by expensive nursing products.
  • Before becoming marketed to the public at large, breastfeeding-related goods and equipment must meet FDA regulations. But lengthy FDA approval procedures delay the consumer availability of these products, making it difficult for the worldwide market for breastfeeding accessories to grow.

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Breastfeeding Accessories Market Competitive Landscape

The Global Breastfeeding Accessories Market study report will give readers a useful perspective with a focus on the global market and some of the key players, including Medela LLC, Koninklijke Philips N.V., Nuby, Newell Brands, Mayborn Group Limited, Ameda. Our market analysis also includes a part specifically devoted to such large firms, where our analysts give an analysis of each player's financial statements, along with a comparison of their products and a SWOT analysis.

Breastfeeding Accessories Market Top Player's Company Profiles

  • Philips Avent

  • Newell Brands Inc. (Graco)

  • Artsana Group (Chicco)

  • Koninklijke DSM N.V.

  • Mayborn Group Limited (Tommee Tippee)

  • Lansinoh Laboratories Inc.

  • NUK USA LLC

  • Handi-Craft Company (Dr. Brown’s)

  • The First Years Inc.

  • Evenflo Company Inc.

  • Nuby (Luv n’ care)

  • Ameda Inc.

  • Munchkin Inc.

  • Béaba

  • Bamboobies

  • Boppy Company LLC

  • Milkies

  • My Brest Friend

Breastfeeding Accessories Market Recent Developments

  • In July 2022, Medela AG, a well-known provider of breast pumps and other breastfeeding supplies, announced a buy one, give one campaign in collaboration with Good Foundation, a renowned non-profit organisation with headquarters in the US. The programme runs from August 1 to August 15, 2022, in observance of World Breastfeeding Week. According to reports, Medela AG donates vital products for new moms to the Good Foundation with every product purchase.
  • In March 2022, Precious Drop, a support device for colostrum collection, was introduced by Pigeon Corporation, a producer of maternity, mom, baby, and nursing items. The tool makes it easier to obtain colostrum from moms for use in feeding premature infants and infants with low birth weight.

Breastfeeding Accessories Key Market Trends

  • Many working mothers choose to express their milk using a breast pump and preserve it for their child while they are at work. The process of pumping has been streamlined and made shorter by electric and automated breast pumps. For the vast majority of American working women, they are affordable. Over the anticipated period, the market is anticipated to grow as a consequence of growing awareness of the advantages of breast milk.

Breastfeeding Accessories Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis of the global Breastfeeding Accessories market, the market for breast pumps is growing as a result of a variety of factors, such as an increase in the number of mothers who work globally, technological developments in product offerings, changes in consumer lifestyles, and greater awareness of Nursing Pads, Sore Nipple Creams, Breast Shells, breast pumps.

All of these elements are therefore influencing the Breastfeeding Accessories market's expansion over the anticipated period. Breast pumps have a significant market penetration in the United States due to high rates of female employment, high healthcare spending, and a well-established healthcare infrastructure.

Report Metric Details
Market size value in 2023 USD 2.22 billion
Market size value in 2031 USD 3.9 billion
Growth Rate 6.45%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Breast Pumps, Breast Milk Bottles, Breast Milk Storage Bags, Nursing Pads, Sore Nipple Creams, Breast Shells, Nipple Shields, Breastfeeding Pillows, Breastfeeding Apparel, Cleaning Products
  • Application
    • Feeding, Extraction, Storage, Comfort & Others
  • distribution channel
    • Online, Offline
  • End Use
    • Individuals, Hospitals, Clinics, Fertility & Surrogacy Centres, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Philips Avent

  • Newell Brands Inc. (Graco)

  • Artsana Group (Chicco)

  • Koninklijke DSM N.V.

  • Mayborn Group Limited (Tommee Tippee)

  • Lansinoh Laboratories Inc.

  • NUK USA LLC

  • Handi-Craft Company (Dr. Brown’s)

  • The First Years Inc.

  • Evenflo Company Inc.

  • Nuby (Luv n’ care)

  • Ameda Inc.

  • Munchkin Inc.

  • Béaba

  • Bamboobies

  • Boppy Company LLC

  • Milkies

  • My Brest Friend

Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Breastfeeding Accessories Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Breastfeeding Accessories Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Breastfeeding Accessories Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Breastfeeding Accessories Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Breastfeeding Accessories Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Breastfeeding Accessories Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Breastfeeding Accessories Market size was valued at USD 2.22 billion in 2019 and is poised to grow from USD 2.36 billion in 2023 to USD 3.9 billion by 2031, growing at a CAGR of 6.45% in the forecast period (2024-2031).

The Breastfeeding Accessories Market study report will give readers a useful perspective with a focus on the market and some of the key players, including Medela LLC, Koninklijke Philips N.V., Nuby, Newell Brands, Mayborn Group Limited, Ameda. Our market analysis also includes a part specifically devoted to such large firms, where our analysts give an analysis of each player's financial statements, along with a comparison of their products and a SWOT analysis. 'Medela AG', 'Pigeon Corporation', ' Philips Avent ', ' Newell Brands Inc. (Graco) ', ' Artsana Group (Chicco) ', ' Koninklijke DSM N.V. ', ' Mayborn Group Limited (Tommee Tippee) ', ' Lansinoh Laboratories Inc. ', ' NUK USA LLC ', ' Handi-Craft Company (Dr. Brown’s) ', ' The First Years Inc. ', ' Evenflo Company Inc. ', ' Nuby (Luv n’ care) ', ' Ameda Inc. ', ' Munchkin Inc. ', ' Béaba ', ' Bamboobies ', ' Boppy Company LLC ', ' Milkies ', ' My Brest Friend '

The number of working women has increased recently, which raises the demand for breastfeeding accessories around the world. More and more working mothers want to utilize different breastfeeding accessories to facilitate breastfeeding. In the upcoming years, this factor will drive the market. The market is expected to grow in the coming years as a result of growing disposable income and rising living standards in various developing nations. demand for these breastfeeding items is being fueled by growing awareness and availability in developing nations.

Many working mothers choose to express their milk using a breast pump and preserve it for their child while they are at work. The process of pumping has been streamlined and made shorter by electric and automated breast pumps. For the vast majority of American working women, they are affordable. Over the anticipated period, the market is anticipated to grow as a consequence of growing awareness of the advantages of breast milk.

Due to the region's increasing demands for technologically advanced breastfeeding accessories, growing economy supporting breastfeeding, and ongoing healthcare infrastructure development, the market for breastfeeding accessories in North America is anticipated to grow rapidly during the forecast period. One of the main factors driving the growth of the breastfeeding accessories market in North America is the increasing number of women who are working, the high awareness of breastfeeding accessories, and the simple accessibility of different breastfeeding accessories in nations like Canada and the US.

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Breastfeeding Accessories Market

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