Global Broadcast Equipment Market

Broadcast Equipment Market Size, Share, Growth Analysis, By Technology(Analog Broadcasting, and Digital Broadcasting), By Application(Radio, Television), By Type(Dish Antennas, Amplifiers, Switches, Encoders), By Region - Industry Forecast 2025-2032


Report ID: SQMIG45N2068 | Region: Global | Published Date: March, 2024
Pages: 197 | Tables: 61 | Figures: 75

Broadcast Equipment Market Dynamics

Broadcast Equipment Market Drivers

Increasing Demand for Live Sports Broadcasting

  • The demand for live sports events remained high in 2022, driving the need for advanced broadcast equipment. Broadcasters invested in high-definition cameras, virtual reality technology, and augmented reality graphics to enhance the viewing experience. For instance, the FIFA World Cup 2022 in Qatar prompted broadcasters to deploy state-of-the-art equipment to capture the action and deliver immersive content to global audiences.

Growing Popularity of OTT and Video Streaming Platforms

  • The rise of over-the-top (OTT) platforms and video streaming services continued to reshape the broadcast industry. Companies such as Netflix, Amazon Prime Video, and Disney+ experienced substantial growth, prompting broadcasters to adapt and invest in equipment capable of delivering content for online distribution. This included the adoption of cloud-based broadcasting solutions and content delivery networks (CDNs) for seamless streaming. The expansion of OTT platforms, especially in emerging markets, fueled the demand for broadcast equipment in 2022.

Increased investments in content production are propelling the industry. 

  • The demand for high-quality content has driven broadcasters to create exciting shows, movies, documentaries, and live events. To create captivating content, broadcasters need top-notch broadcasting equipment such as cameras, video production gear, audio recording tools, and editing software. These tools enable professionals to create visually and soundly amazing content that stands out in the media world. As content is at the core of the broadcasting industry, investment in this equipment is crucial for producing high-quality and interesting content that grabs the audience's attention. As a result, the demand for broadcasting equipment continues to grow. 

Broadcast Equipment Market Restraints

Transition to IP-Based Infrastructure

  • The industry-wide shift towards IP-based infrastructure posed challenges for broadcasters in terms of upgrading their existing equipment. Transitioning from legacy systems to IP-based solutions required significant investments and technical expertise. Broadcasters faced the complexity of integrating IP-based equipment with their legacy infrastructure while ensuring seamless workflows. The transition process, although beneficial in the long run, posed temporary restraints on the market.
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FAQs

Broadcast Equipment Market size was valued at USD 5.27 Billion in 2023 and is poised to grow from USD 5.54 Billion in 2024 to reach USD 7.96 Billion by 2031, at a CAGR of 5.3% during the forecast period (2024-2031). 

The global broadcast equipment market is highly competitive in nature, with numerous companies vying for market share and striving to meet the evolving demands of the industry. The competitive landscape is characterized by the presence of established players with advanced technological capabilities, as well as emerging companies offering innovative solutions. Key players in the market focus on strategies such as mergers and acquisitions, partnerships, collaborations, and product launches to gain a competitive edge. These strategies enable them to expand their product portfolios, enhance their market presence, and cater to a wide range of customer requirements. 'Sony Corporation (Japan)', 'Cisco Systems, Inc. (US)', 'Harmonic Inc. (US)', 'Evertz Microsystems Ltd. (Canada)', 'Grass Valley (US)', 'Panasonic Corporation (Japan)', 'Imagine Communications Corp. (US)', 'Avid Technology, Inc. (US)', ' Belden Inc. (US)  ', ' Huawei Technologies Co., Ltd. (China)  ', ' Snell Advanced Media Ltd. (UK)  ', ' Blackmagic Design Pty. Ltd. (Australia)  ', ' Ross Video Ltd. (Canada)  ', ' EVS Broadcast Equipment SA (Belgium)  ', ' NewTek, Inc. (US)  ', ' Imagine Products, Inc. (US)  ', ' FOR-A Company Limited (Japan)  ', ' Vizrt Group AS (Norway)  ', ' ChyronHego Corporation (US)  ', ' Cobham plc (UK)  '

The demand for live sports events remained high in 2022, driving the need for advanced broadcast equipment. Broadcasters invested in high-definition cameras, virtual reality technology, and augmented reality graphics to enhance the viewing experience. For instance, the FIFA World Cup 2022 in Qatar prompted broadcasters to deploy state-of-the-art equipment to capture the action and deliver immersive content to global audiences.

Adoption of AI and Automation: Broadcasters increasingly embraced artificial intelligence (AI) and automation technologies to streamline workflows and improve operational efficiency. AI-powered solutions for content analysis, automated metadata generation, and video editing gained traction in 2022. For example, AI-enabled video analytics solutions helped broadcasters analyze viewer engagement and preferences, facilitating targeted content delivery.

North America emerges as the dominating region in the global broadcast equipment market. The region boasts a well-established broadcasting industry, characterized by advanced infrastructure and a high level of technological adoption. North America is home to major broadcasting companies, content creators, and technology providers, driving the demand for broadcast equipment.

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Global Broadcast Equipment Market

Report ID: SQMIG45N2068

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