Brown Rice Market
Report ID: SQMIG30H2139
Brown Rice Market Size, Share, Growth Analysis, By Nature(Organic, Conventional), By Length(Long-grain Brown Rice, Medium-grain Brown Rice, Short-grain Brown Rice), By Type(Sweet Brown Rice, Brown Basmati Rice), By Distribution channel(Department Stores, Grocery Stores, Super/ hyper Stores, Online Retailers), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30H2139 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
116
|Figures:
77
Brown Rice Market Insights
Brown Rice Market size was valued at USD 9.9 Billion in 2023 and is poised to grow from USD 10.41 Billion in 2024 to USD 15.67 Billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).
Brown rice is a whole grain rice with the inedible outer hull removed. This kind of rice sheds its outer hull or husk but the bran and germ layer remain on, constituting the brown or tan colour of rice. Brown rice and white rice have similar amounts of calories and carbohydrates. Between 72 and 82% of the dry weight of brown rice is starch, of which the majority is in the form of digestible starch. Brown rice therefore has the lowest protein and fiber content of cereal grains but the highest starch and carbohydrate content whilst its energy content is the second highest, after oats. Due to the low dietary fiber content there was a delay before the US FDA considered brown rice as a whole grain. These are usually preferred over white grains as they are rich in fiber, vitamins, phosphorus, selenium and magnesium. The consumption of the product is increasing due to the increasing number of people with diabetes and obesity. It is highly nutritious and considered a healthy food for growing babies and young children. Fitness-conscious consumers are on the rise. Packaging innovation, emergence of new brands and availability of ready-to-cook products will have a positive impact on industry growth.
US Brown Rice Market is poised to grow at a sustainable CAGR for the next forecast year.
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Brown Rice Market Segmental Analysis
Global Brown Rice Market is segmented based on the nature, length, type, distribution channel, and region. Based on nature, global brown rice market is segmented into organic and conventional. Based on type, the global brown rice market is segmented into sweet brown rice and brown basmati rice. Based on length, global brown rice market is categorized into long-grain brown rice, medium-grain brown rice, and short-grain brown rice. On the basis of distribution channel, global brown rice market is segmented into department stores, grocery stores, super/ hyper stores, and online retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and MEA.
Brown Rice Market Analysis by Length
Long grain had higher share in the global market with their growing use. Long grains are firm, plump and inconspicuous after cooking, which is why they are increasingly used in social gatherings, pilafs, sautés and various other dishes. These require more cooking time as compared to others. Long brown grain rice needs rich nutrient soil together with a warm climate to grow well. Although grown all over the world, the key growth countries include China, USA, Thailand and South America, where the climate is perfect for cultivating the long grain rice crop.
Medium grain brown rice is softer and has a nutty flavor after cooking. They are mainly used in soups and mixed vegetables. Medium grain rice is more of a Mediterranean thing, think of Risotto and Paella.
Brown Rice Market Analysis by Nature
The demand for organic rice is increasing as the world's population embraces the importance of healthier food and environmental sustainability is healthier and more nutritious for consumers. Organic brown rice is low in calories and an excellent source of healthy nutrients such as fiber, phytochemicals and essential minerals. In addition to promoting good digestion and healthy weight management, whole grains help reduce the risk of heart disease and certain types of cancer. Most of the consumer interest comes from Northwest Europe due to UK-led rice production and lack of traditional consumption. The growing demand for sustainable, healthy food opens up opportunities for organic and fair-trade labeled brown rice.
Conventional brown rice has some fertilizers, pesticides, and similar chemicals to control the pest and diseases, increase plant growth, and get more crop yield. The arsenic level in the rice produced using chemicals will be high. Additives are widely used to enhance the shelf life, appearance, and flavor of rice.
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Brown Rice Market Regional Insights
The Asia-Pacific region accounted for a large share of the global brown rice market due to the presence of the largest producers and consumers of the grain in the region. India, Thailand, Bangladesh and Pakistan are the major producers (total 90% of production), Thailand is the world's largest exporter. Rise in consumer discretionary income has allowed consumers to spend on health-enhancing products. Rice and thin brown rice are the staple foods of various countries in the Asia-Pacific region, further driving the growth of the market. Lifestyle changes and the introduction of healthier diets will boost growth in the region.
Europe is the fastest growing region supporting global market growth. There is a strong trend towards specialty rice and whole grains in this region. Additionally, the region offers a huge opportunity for product demand among health-conscious consumers to boost immunity and improve overall health. Increasing penetration in various European markets such as Germany, Italy, and Spain is driving the market growth in this region.
North America is largely driven by increased public awareness of the health benefits of products, such as prebiotic properties and improved gut health.
The Middle East and Africa are still in their early stages. Markets in Turkey, United Arab Emirates, Saudi Arabia and South Africa have seen significant increases in demand due to growing awareness of the health benefits of products among upper-class consumers. Increasing trend to follow western diet is expected to boost market growth for the foreseeable future.
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Brown Rice Market Dynamics
Brown Rice Market Driver
- Increasing Consumer Awareness of Prebiotics and Gut Health to Boost Market Growth
The market is driven by increasing demand for high-fiber foods that improve gut health and help alleviate multiple chronic diseases. This product contains vitamins B1, B3, B6, phosphorus, manganese and iron. Rich in vitamins and minerals such as Contains four times more insoluble fiber than white rice. Major manufacturers have invested in such rice products and are benefiting from the growing demand for fiber-rich functional foods. This rice variety is also associated with weight loss, as studies have shown that fiber helps regulate blood sugar levels. It is now gaining popularity across all retail channels to speed up the weight loss process. The trend towards organic food due to the perception that organic products are safer boosts the consumption of organic thin brown rice. Growing interest in convenience foods is expected to stimulate demand for instant brown rice in the future.
Brown Rice Market Restraint
- Brown Rice Price Volatility Affects Market Dynamics to Some Extent
As the price of thin brown rice is highly dependent on white rice, rice price volatility significantly limits market development. Rice is the second most consumed grain in the world. It is a staple food in many countries. It is mainly produced in Asia and South Asia and traded worldwide. Rice imports from European and North American countries have increased significantly over the past decade. However, its price is highly volatile, as it is highly dependent on the weather.
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Brown Rice Market Competitive Landscape
An increase in strategic acquisitions among major market players will have a significant impact on the growth of the global brown rice market. Several companies in this market are focusing on mergers and acquisitions to strengthen their product portfolios. Riviana Foods, Inc. focuses on expansion of manufacturing facility to strengthen business. This US-based brown rice leader, Riviana Foods, Inc., is aggressively investing in expanding production capacity to meet growing consumer demand for its products. For example, in April 2021, the company announced his $15 million investment to improve its instant rice production capacity. This has enabled the company to meet the growing demand for its products from consumers around the world. Global market players such as KRBL Limited, LT Foods Limited, Kohinoa Foods Limited and Kikkoman Corporation are focusing on product innovation, acquisitions, mergers and collaborations to further strengthen their market prospects. The market entry of emerging key players is driving market competition that will impact market expansion in 2022-2028.
Brown Rice Market Top Player's Company Profiles
- Amira Nature Foods Ltd.
- Ebro Foods, S.A.
- KRBL Ltd.
- LT Foods Ltd.
- Mars Food
- Agistin Biotech Pvt Ltd
- SunFoods, LLC
- California Family Foods
- KENKO Mayonnaise Co., Ltd.
- Riceland Foods, Inc.
- THAI UNION GROUP PCL
- T.K. Rice Mill And Ash Co., Ltd.
- Golden Grain Rice Company
- Veetee Rice Ltd.
- American Rice, Inc.
- Asia Golden Rice Co., Ltd.
- Hain Celestial Group, Inc.
- Shree Krishna Rice Mills
- STC Rice Trading Pte. Ltd.
- Tanasan Rice Industry Co., Ltd.
Brown Rice Market Recent Developments
- In September 2022, LT Foods with its strong heritage of Daawat, the Finest, and Basmati Rice for Biryani, is taking a significant step forward by combining the Daawat MasterChef culinary expertise to build a "Rice with Spice" journey by introducing a range of Ready to Cook Biryani Kits.
- In March 2021, KRBL Limited extended its health food products portfolio with the product launch of brown basmati rice.
- In February 2021, Lotus Foods announced the launch of new ‘heat and eat’ rice pouches to its premier line of products.
Brown Rice Key Market Trends
- In the recent years, consumers have increasingly turned to products that improve their overall physical health. Due to growing consumer awareness manufacturers are increasingly developing thin brown rice products. In addition, research and studies have shown that fermented white brown rice can be used as a functional food as it has been shown to have anti-diabetic properties. Increased investment in innovation and development of new brown rice-based products such as B. thin brown rice syrup and noodles is expected to drive the market growth in the coming years.
Brown Rice Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global brown rice market analysis, the market is expected to thrive as demand increases compared to other white rice. Brown rice is increasingly popular and preferred due to its rich fiber content, phosphorus, vitamins, magnesium, and selenium. Brown rice consumption is increasing among obese and diabetic patients. With its excellent nutritional value, brown rice is considered a healthy option for toddlers and growing babies alike. Also, the emergence of new brands, packaging innovations, attractive designs, and multiple ready-to-cook product options are expected to have a favorable impact on the growth of the brown rice industry. Demand for brown rice is emerging vigorously from several countries in the Middle East and Africa. Thailand is known to be the world's largest exporter of rice, including brown rice, followed by India and Vietnam. The majority of importers are dispersed, with the top 10 importers accounting for less than 50% of the world's rice imports. Other countries with high consumption of brown rice include the Philippines, Indonesia, Iran, Nigeria, and other European countries.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 9.3 billion |
| Market size value in 2031 | USD 14.9 billion |
| Growth Rate | 5.2% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Brown Rice Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Brown Rice Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Brown Rice Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Brown Rice Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Brown Rice Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Brown Rice Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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