Brown Rice Market Size, Share, Growth Analysis, By Nature(Organic, Conventional), By Length(Long-grain Brown Rice, Medium-grain Brown Rice, Short-grain Brown Rice), By Type(Sweet Brown Rice, Brown Basmati Rice), By Distribution channel(Department Stores, Grocery Stores, Super/ hyper Stores, Online Retailers), By Region - Industry Forecast 2024-2031

Brown Rice Market size was valued at USD 9.3 billion in 2019 and is poised to grow from USD 9.9 billion in 2023 to USD 14.9 billion by 2031, growing at a CAGR of 5.2% in the forecast period (2024-2031).

An increase in strategic acquisitions among major market players will have a significant impact on the growth of the brown rice market. Several companies in this market are focusing on mergers and acquisitions to strengthen their product portfolios. Riviana Foods, Inc. focuses on expansion of manufacturing facility to strengthen business. This US-based brown rice leader, Riviana Foods, Inc., is aggressively investing in expanding production capacity to meet growing consumer demand for its products. For example, in April 2021, the company announced his $15 million investment to improve its instant rice production capacity. This has enabled the company to meet the growing demand for its products from consumers around the world. market players such as KRBL Limited, LT Foods Limited, Kohinoa Foods Limited and Kikkoman Corporation are focusing on product innovation, acquisitions, mergers and collaborations to further strengthen their market prospects. The market entry of emerging key players is driving market competition that will impact market expansion in 2022-2028. 'Amira Nature Foods Ltd.', 'Ebro Foods, S.A.', 'KRBL Ltd.', 'LT Foods Ltd.', 'Mars Food', 'Agistin Biotech Pvt Ltd', 'SunFoods, LLC', 'California Family Foods', 'KENKO Mayonnaise Co., Ltd.', 'Riceland Foods, Inc.', 'THAI UNION GROUP PCL', 'T.K. Rice Mill And Ash Co., Ltd.', 'Golden Grain Rice Company', 'Veetee Rice Ltd.', 'American Rice, Inc.', 'Asia Golden Rice Co., Ltd.', 'Hain Celestial Group, Inc.', 'Shree Krishna Rice Mills', 'STC Rice Trading Pte. Ltd.', 'Tanasan Rice Industry Co., Ltd.'

Increasing Consumer Awareness of Prebiotics and Gut Health to Boost Market Growth

In the recent years, consumers have increasingly turned to products that improve their overall physical health. Due to growing consumer awareness manufacturers are increasingly developing thin brown rice products. In addition, research and studies have shown that fermented white brown rice can be used as a functional food as it has been shown to have anti-diabetic properties. Increased investment in innovation and development of new brown rice-based products such as B. thin brown rice syrup and noodles is expected to drive the market growth in the coming years.

The Asia-Pacific region accounted for a large share of the brown rice market due to the presence of the largest producers and consumers of the grain in the region. India, Thailand, Bangladesh and Pakistan are the major producers (total 90% of production), Thailand is the world's largest exporter. Rise in consumer discretionary income has allowed consumers to spend on health-enhancing products. Rice and thin brown rice are the staple foods of various countries in the Asia-Pacific region, further driving the growth of the market. Lifestyle changes and the introduction of healthier diets will boost growth in the region.