USD 19.87 billion
Business Intelligence Software Market Size, Share, Growth Analysis, By BI Technology(Cloud BI, Mobile BI, Social BI), By Function(Executive Management, Marketing, Sales, Operations), By Deployment Mode(On-premises, Cloud), By Organization Size(Large Enterprises, SMEs), By End Use(BFSI, Manufacturing, Healthcare, Retail), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45F2060 |
Region:
Global |
Published Date: December, 2024
Pages:
201
|Tables:
176
|Figures:
81
Business Intelligence Software Market Insights
Business Intelligence Software Market size was valued at USD 26.25 Billion in 2023 and is poised to grow from USD 27.7 Billion in 2024 to USD 42.67 Billion by 2032, growing at a CAGR of 5.51% during the forecast period (2025-2032).
Growing demand for data-driven decision-making around the world is estimated to primarily promote the adoption of business intelligence software over the coming years. Rising adoption of advanced digital technologies such as big data and cloud computing are also expected to create new opportunities for business intelligence software providers in the future. Increasing use of artificial intelligence and advanced analytics are also bolstering the importance of business intelligence software going forward. Growing use of advanced digital business solutions and increasing competitiveness among organizations are also slated to benefit the global business intelligence software market growth in the long run. High emphasis on improving regulatory compliance and management is also offering new opportunities for business intelligence software providers through 2031. On the contrary, data security and privacy concerns, high costs of implementation, complexity in integration, and dearth of skilled workforce are estimated to impede the adoption of business intelligence software across the study period and beyond.
US Business Intelligence Software Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Large Enterprises
Fastest Growth
Small and Medium Enterprises (SMEs)
Growth Rate
8.46% CAGR
Global Business Intelligence Software Market ($ Bn)
Country Share for North America Region (%)
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Business Intelligence Software Market Segmental Analysis
Global Business Intelligence Software Market is segmented by BI Technology, Function, Deployment Mode, Organization Size, End Use, and Region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI, Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources, Supply Chain. Based on Deployment Mode, the market is segmented into On-premises, Cloud. Based on Organization Size, the market is segmented into Large Enterprises, SMEs. Based on End Use, the market is segmented into BFSI, Manufacturing, Healthcare, Retail, IT & Telecom, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Organization Size
Large enterprises are expected to spearhead the global business intelligence software market share in the future. Growing investments of large enterprises to enhance the productivity and profitability of their businesses are expected to help them lead the adoption of business intelligence software. High spending potential and the increasingly complex nature of business operations in large enterprises are also helping this segment lead revenue generation in the future. The need for highly scalable business solutions in large enterprises owing to their continually expanding business potential also bolsters the importance of business intelligence software in this segment going forward.
Meanwhile, the demand for business intelligence software in small and medium enterprises (SMEs) is slated to rise at a notable pace in the long run. Increasing affordability of business intelligence software is the prime factor creating new opportunities via this segment. Easy availability of cloud business intelligence solutions and expanding startup landscape are also creating new opportunities for business intelligence software providers focusing on this segment. Moreover, the rising awareness regarding the benefits of business intelligence software adoption is also expected to help promote revenue generation through 2031. Business intelligence solutions can also help small and medium enterprises to advance their business to the next level in the long run.
Analysis by Deployment
Cloud deployment of business intelligence software is projected to account for the largest share of the global business intelligence software industry. Growing adoption of remote work and increasing acceptance of cloud technologies are expected to help bolster the dominance of this segment. Increasing demand for better collaboration in businesses is also expected to help offer new business scope for business intelligence software companies going forward. High affordability, scalability, and flexibility of cloud-based business intelligence software also makes them highly popular among all types of organizations around the world. Increasing availability of high speed internet connectivity is also promoting revenue generation via this segment.
Meanwhile, the demand for on-premises business intelligence software is projected to increase at a rapid pace over the coming years. Businesses with stringent data privacy and security requirements are more likely to opt for this type of deployment. Companies operating in sectors such as finance, healthcare, and government are more likely to opt for on-premises business intelligence software in the long run. Businesses requiring highly customized intelligence solutions are also expected to invest in the development of on-premises business intelligence software going forward. Reduced dependence on third-party companies is also a key perk of this type of deployment.
Global Business Intelligence Software Market By Organization Size
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Business Intelligence Software Market Regional Insights
North America is anticipated to account for a substantial chunk of the global business intelligence software market share. The presence of leading business intelligence software companies, high use of data-driven decision-making, and availability of a developed technological infrastructure are cementing the dominance of this region. The United States is slated to be the most opportune market in the North American region followed by Canada. Moreover, rising investments in R&D and adoption of advanced digital business solutions are also expected to create new opportunities for business intelligence software providers through 2031 and beyond.
Rapidly increasing digitization in the Asia-Pacific region is forecasted to make it a highly opportune market for business intelligence software providers in the long run. Rising awareness regarding the importance of business intelligence, evolving consumer preferences, and high adoption of advanced digital business solutions are offering lucrative opportunities for market players. China, India, and Japan are slated to bring in the most revenue for business intelligence software companies operating in this region. Emphasis on improving operational excellence is also slated to boost business in the Asia Pacific region across the study period and beyond. Investments in IT infrastructure development are also slated to supplement the adoption of business intelligence software in the future.
Global Business Intelligence Software Market By Region
- Largest
- Fastest
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Business Intelligence Software Market Dynamics
Business Intelligence Software Market Drivers
Use of Data-driven Decision-making
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Growing adoption of data-driven decision-making across multiple organizations in various industry verticals is projected to bolster the demand for business intelligence software over the coming years. Companies are leveraging business intelligence tools to extract actionable insights from large volumes of data, helping them optimize operations, enhance customer experiences, and stay competitive.
Adoption of Big Data and Cloud Technologies
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Increasing use of big data and cloud technologies has resulted in a robust increase in data generation. Business intelligence software integrated with cloud platforms, provides real-time analytics, scalability, and accessibility, making it indispensable for businesses operating in data-intensive environments. Hence, cloud and big data adoption are expected to boost business intelligence software market growth in the future.
Business Intelligence Software Market Restraints
Data Privacy & Security Concerns
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Increasing cybersecurity risks and the incidence of data breaches around the world puts business intelligence software at risk. Companies handling confidential customer or business information may hesitate to adopt BI tools due to these potential security risks, which in turn, is slated to slow down the global business intelligence software market outlook in the long run.
Issues in Data Quality Management
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Business intelligence software is highly dependent on the quality of data that is being fed into it. Issues such as incomplete, inconsistent, or outdated data can compromise insights generated from business intelligence software and result in flawed decision-making thereby also reducing the trust and reliability of business intelligence software going forward.
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Business Intelligence Software Market Competitive Landscape
Business intelligence software providers should focus utilizing advanced technologies to enhance the functionality of their offerings going forward. Investing in North America and Asia Pacific is expected to offer highly rewarding business scope for all companies. Addressing the data privacy and security concerns should also be the prime focus of business intelligence software providers if they intend to maximize their business scope.
Business Intelligence Software Market Top Players Company Profiles
- IBM Corporation
- Microsoft Corporation
- Salesforce, Inc.
- Oracle Corporation
- Sisense Ltd
- Yellowfin International Pty Ltd
- QlikTech International AB
- SAP SE
- Board International
- MicroStrategy Incorporated
- SAS Institute, Inc.
- Cloud Software Group (TIBCO Software Inc.)
- Information Builders Inc.
- Domo Inc.
- Hitachi (Pentaho)
- GoodData Corporation
- Alteryx Inc.
- Alphabet Inc. (Looker Data Sciences, Inc.)
- Zoho Corporation
- Permira (Informatica)
- Datorama
Business Intelligence Software Market Recent Development
- In September 2024, Zoho Corporation, a leading technology company from India announced the launch of a new version of its self-service BI and analytics platform called Zoho Analytics. The new version also features advanced artificial intelligence and machine learning capabilities.
- In June 2024, Databricks, a leading name in data analytics and artificial intelligence business announced the launch of its new business intelligence product. The new offering is powered by artificial intelligence featuring interactive dashboards and a conversational interface called Genie.
- In October 2024, Everon, a leading security service organization announced the launch of its new cloud-based offering that integrates business intelligence, video, and core business solutions. The new solution integrates Everon’s Mavn BI business intelligence with its other offerings to provide a comprehensive user experience.
Business Intelligence Software Key Market Trends
- Integration of Artificial Intelligence: Business intelligence software companies should focus on integrating artificial intelligence and machine learning with their offerings. AI-powered business intelligence tools automate data analysis, uncover hidden patterns, and provide actionable insights through natural language processing and advanced predictive analytics, making them indispensable in modern business environments.
- Data Visualization & Storytelling: Business intelligence software providers should focus on improving the data visualization capabilities of their offerings. Advanced dashboards, interactive charts, and customizable reports enable businesses to communicate complex data effectively, driving wider adoption. Targeting this business intelligence software market trend can help companies improve the application scope of their software in the future.
Business Intelligence Software Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rapidly growing demand for data-driven decision-making and adoption of big data technologies are projected to drive the demand for business intelligence software on a global scale. However, complexity in integration and high dependency on quality data are slated to impede the future business intelligence software market outlook. North America is estimated to spearhead the global business intelligence software market growth owing to the high use of data-driven decision-making and the presence of key business intelligence software companies. Providing better data visualization and integration of artificial intelligence are two key trends for business intelligence software companies looking to expand their business through 2031.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 26.25 Billion |
| Market size value in 2032 | USD 42.67 Billion |
| Growth Rate | 5.51% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Business Intelligence Software Market Recent Development
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Business Intelligence Software Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Business Intelligence Software Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Business Intelligence Software Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Business Intelligence Software Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Business Intelligence Software Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Business Intelligence Software Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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