Butterfly Pea Flowers Market Size, Share, Growth Analysis, By Type(whole dried flower, powder, extract), By Application(food products, beverages, tea, medicine), By Distribution channel(direct and indirect), By Region - Industry Forecast 2025-2032

Butterfly Pea Flowers Market Drivers

Increasing Demand for Natural Food Color

• From the last few years, the demand for natural color additives has increased significantly. We attributed this growth in the demand to the rising awareness among consumers and manufacturers alike about the negative impact of synthetic or chemical color additives on health. For instance, the global market has witnessed a tremendous growth in the prevalence of skin cancer and allergic reaction to synthetic color additives. This, in turn, is giving an impetus to the demand for products having natural ingredients such as butterfly pea flower.

Increasing Trend of Herbal Products and Health Benefits offered by Global pea Flower Tea

• Consumer awareness regarding health and wealth drift the demand for herbal beverages. Consumers prefer beverages which help to improve body functions. The growing awareness of herbal beverages has expanded the global butterfly pea flower tea market. Tea has properties like anti-stress which are helpful in the problem of anxiety and also it refreshes the mind. The numerous health benefits offered by the butterfly pea flower tea are expected to generate the high demand for the tea among the consumers over the forecast period.

Butterfly Pea Flowers Market Restrains

Dynamic Government Regulations

• The butterfly pea flower is used to produce food and beverages due to its positive health effects. But some governments restrict the use of butterfly pea flower in the food and beverages- the TaiPai city government health department restricts the direct consumption of blue butterfly pea flower as a food and beverages although its use as a natural food coloring agent has been permitted. Pregnant women are advised not to consume plants as it contains compounds that may have uterine and hormonal effects.

High Cost of Herbal Tea

• Herbal Tea has lots of health benefits so the consumer prefers Herbal Tea over normal tea. But herbal Teas are more expensive due to ingredients used, manufacturing process, and distribution. This could limit the growth of the global butterfly pea flower market.