Butterfly Pea Flowers Market Size, Share, Growth Analysis, By Type(whole dried flower, powder, extract), By Application(food products, beverages, tea, medicine), By Distribution channel(direct and indirect), By Region - Industry Forecast 2025-2032

Butterfly Pea Flowers Market size was valued at USD 0.11 Billion in 2023 and is poised to grow from USD 0.12 Billion in 2024 to USD 0.18 Billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

Butterfly pea flower (Clitoria ternatea) found in blue shade and having color changing properties so that they are widely used in food and beverages products such as blue tea, blue rice, shampoos, face mask, etc. the growth of butterfly pea flower market is attributed to the increasing demand for butterfly pea flower product as a natural food color, high demand for healthy tea alternatives, and the health benefits associated with the butterfly pea flower such as antiaging, anti-inflammatory, improves human metabolism. The butterfly pea flower is rich in antioxidants and flavonoids and contains zero caffeine. It also changes its color from blue to purple when mixed with acidic substances.

Butterfly pea flower is used to make herbal tea, which is most liked by the consumer due to its positive health effect such as stress reliever. Normal tea has a higher concentration of caffeine than butterfly pea flower tea. Intake of higher caffeine results in adverse health effects such as poor sleep, nausea, restlessness so consumers prefer herbal tea which helps to grow the butterfly pea flower market.

Butterfly pea flower is commonly used in South Asian countries for traditional events. It has particularly no scent or color, making it perfect for food & beverages.

Asia Pacific is the dominating region in the global butterfly pea flower market over the forecast period.

US Butterfly Pea Flowers Market is poised to grow at a sustainable CAGR for the next forecast year.