USD 23.27 billion
Candle Market Size, Share, Growth Analysis, By Product (Votive, Container Candles), By Wax Type, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30K2055 |
Region:
Global |
Published Date: December, 2024
Pages:
171
|Tables:
0
|Figures:
0
Candle Market Insights
Candle Market size was valued at USD 8.29 Billion in 2023 and is poised to grow from USD 8.73 Billion in 2024 to USD 12.53 Billion by 2032, growing at a CAGR of 5.30% during the forecast period (2025-2032).
Recently, a wide range of candles, including scented, colored, and shaped candles as well as candles with stylish holders, are offered in the market based on consumer preferences. The global candle market has expanded significantly over the past few years as more people purchase candles to maintain a healthy lifestyle in addition to the rising use of candles. There is numerous health benefits associated with burning candles such as relaxation, elevation of the mood and ensuring better sleep. Due to the increasing use of candles in everyday life, the global candle market share is increasing.
For decorative purposes, candles are frequently used in hotels, restaurants, events, and festivals. They create a beautiful and glamorous atmosphere that draws people to events, festivals, and other locations. Major companies in the market have produced a wide range of candles for use in home décor. These include candles in various colours and forms for dining tables, living rooms, and bathrooms, which add beauty and appeal to a pleasant home. Here are some major factors propelling the global candle market's expansion. The introduction of eco-friendly candles has been also a major driver of the candle market's expansion.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
container
Fastest Growth
pillar
Growth Rate
6.50%
Global Candle Market ($ Bn)
Country Share by North America (%)
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Candle Market Segmental Analysis
Global Candle Market is segmented by Product, Wax Type, Distribution Channel, and Region. Based on Product, the market is segmented into Votive, Container Candles, Pillars, Tapers, Others. Based on Wax Type, the market is segmented into Paraffin, Soy Wax, Beeswax, Palm Wax, Others. Based on Distribution Channel, the market is segmented into Online, Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Products Type
As per categorization by products type, the market is classified as container candle, pillars candle, votive candle, tapers candle, and others. Among these, the container candle earned the largest share and continues to dominate the market. Considerable shifts are being witnessed in the field of container candles, as many brands have introduced different sustainable materials, fragrances and even styles to attract their consumers. Shaped and scented container candles are becoming widely used among consumers as they correspond to home décor and wellness trends. Their shape, ease of use, and ability to combine with various home interior styles have all made them excel in the global candle market, as they fulfill the rising needs for beauty and purpose in home products.
Versatile and visually pleasing, pillar candles are the fastest growing in the global candle market. They provide a marriage of utility and elegance to the users. There is a growing tendency towards home decoration and a need for individualistic, creative interiors, which is why pillar candles are being accepted in a variety of places, including snug living rooms and fancy dining tables. For one, the candles' extended burning time, as well as their different shapes and fragrances, make it convenient for the price-conscious consumer. Considering how events and celebrations are increasing, there is likely to be a significant increase in the usage of pillar candles.
Analysis by Price Point
The economy price point segment within the global candle market is experiencing innovation through the provision of low-cost products that meet varying levels of consumer demand while maintaining quality and dominating the market. Companies are producing cheap candles in an assortment of styles, types, and fragrances for both everyday use and special celebrations. The emergence of multi-pack products and limited-time offerings also contributed to their popularity. This segment dominates the economy, owing to its low prices; hence, candles have become a common household and event utility. The need for affordable products and the growing use of candles as decorative items help to further ensure this position for the economy segment in the market.
The global candle market is expected to expand dramatically, due to the premium price point segment fastest growing, owing to changing tastes that favor quality and sustainability. More and more consumers engaged in wellness and self-care are purchasing premium candles that are different from the ordinary. They have natural waxes, exotic scents, and environmentally friendly packages. The consumer preference for uniquely made and crafted items is another contributing factor for boosting luxury home decor sections which encourage them to buy more than one item. To add on, developments in e-marketing channels have made it convenient for buyers to look out for a variety of premium goods within a short period. This blend of encouraging factors means the premium segment stands a high chance of growth as it can attract the market of men and women of taste who demand an elaborate candle burning experience.
Global Candle Market By Type (%)
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Candle Market Regional Insights
The Asia-Pacific region is dominating the global candle market share due to its rapidly growing middle class, increased disposable income, and a rising affinity for home decor and lifestyle products. The deep-rooted traditions of the region tend to involve candles within some customs or practices, leading to the augmented appreciation of decorative and scented types. Moreover, the modernizing outlook and Western influence are prompting people, especially in countries such as China and India, to utilize candles for ambience and relaxation. The rise of e-commerce also enables people to access a wider variety of candles which further enhances the importance of the Asia-Pacific region to the growth of the global candles market.
North America is emerging as the fastest-growing region in the global candle market, primarily driven by an increasing consumer focus on home wellness and decor. Millennials and Gen Z have embraced the trend of personalized and comfy living spaces which has created a booming demand for scented and decorative candles. In addition, there is an increasing market for more handcrafted and environment-friendly goods which relates to the consumer’s aspect of sustainability, urging brands to come up with innovative designs using better materials and different scents. In addition, consumers are propelled towards trying new products with the expansion of e-commerce in giving access to a variety of candles. These reasons make the market candle in North America poised for solid growth.
Global Candle Market By Geography
- Largest
- Fastest
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Candle Market Dynamics
Drivers
Rising Consumer Interest in Home Decor
- The increasing focus on home aesthetics is a significant driver for the global candle market outlook. As consumers try to upgrade their households, they are increasingly looking for decorative and aromatic candles. This is primarily attributed to the social media influence and the need for individuality.
Growing Demand for Wellness Products
- The rising emphasis on wellness and self-care among consumers is propelling the global candle market growth forward. Aroma therapy candles with their soothing effect are gaining popularity plus added to relaxation sessions. The current familiarity and attention given to one's mental health makes the use of candles more ideal as lifestyle products.
Restraints
Increasing Competition from Alternatives
- The global candle industry faces restraint from growing competition with alternative products such as essential oil diffusers, air fresheners, and LED candles. Such substitutes usually offer the same advantages fragrance and mood enhancement, for instance with perhaps more safety and practical use to the consumer, thus possibly restricting the increase in the volume of sales of the usual candles.
Health Concerns Related to Scented Candles
- Growing health concerns regarding the use of certain synthetic fragrances and chemicals in scented candles can restrain market growth. Certain end-users are beginning to limit themselves due to the health repercussions of the condition of indoor air, which is on the rise. This concern might make it difficult for manufacturers to keep their brands without changing the formulation of the product and being more open.
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Candle Market Competitive Landscape
In the global candle industry, there are more established players, while some are still new in the market. Therefore, the key cosmopolitan companies incorporate, among others, the Yankee Candle, Bath & Body Works, and Diptyque, which have a wider product offering and a more modern design. These companies utilize online communication channels and social networking sites to market their products and promote interest in these brands. In addition, a shift in focus has been on the need for withstanding competition, many brand owners are looking for green alternatives as raw materials and ways to carry on their businesses.
Top Player’s Company Profiles
- Vollmar GMBH
- Baltic Candles Ltd
- Bolsius International BV
- Delsbo Candle AB
- Diana Lys A/S
- Erich Kopschitz GmbH
- Hansa Candle AS
- Bekro Chemie GMBH
- Suomen Kerta Oy
- Affari AB
- BISPOL Sp. z o.o.
- Candle Scandinavia Group AB
- Ceras Roura
- Duffy & Scott Candlemakers Ltd
- Engels Kerzen GmbH
- Ester & Erik A/S
- Gebr. Muller Kerzenfabrik AG
- Liljeholmens Stearinfabriks AB
- Monterosa Zelandi Srl
- The Copenhagen Candle Company Limited
- Seal Aromas Gmbh
Recent Developments
- In October 2023, Yankee Candle disclosed plans of introducing a range of eco-sustainable candles which utilize 100% natural soy wax and recyclable packaging. The aim of this initiative is to cater for the rising demand of consumers for sustainable products while keeping the trademark scents of the brand. The new collection reflects Yankee Candle’s commitment to environmental responsibility and innovation.
- In August 2023, the candle collection incorporated in promotions by Bath & Body Works is limited and is based on popular scents for different seasons. The latest collection has also a lot of seasonal scents such as Pumpkin Pecan Waffles and Cinnamon Caramel Swirl which seek to bring cheer to the consumers during the festive season. This action is in line with the increasing animation of the market for seasonal home scents.
- In September 2023, Diptyque launched a new luxury candle line featuring unique, artisanal fragrances inspired by global destinations. Each candle is handcrafted using high-quality ingredients, emphasizing the brand's dedication to craftsmanship and sophistication. The purpose of this foray into the use of exotic scents is to entice more sophisticated customers with more luxurious home fragrance.
Candle Key Market Trends
- Growing Demand for Eco-Friendly Candles: The demand for use of sustainable raw materials in production of candles such as soy wax and beeswax has grown among consumers over the recent past. This is an extension of the longing for environmentally sustainable practices, which has seen brands develop strategies to use biodegradable materials and natural scenting agents incorporated into the products to attract the eco-friendly consumers and keep up with the changing times.
- Rise of Personalized Candle Experiences: Consumers transform and take over the market for candles with an increasing demand for custom considerations, namely candles with specific scents and shapes. This trend is also being embraced by brands who provide services that allow customers to make their own candles with an additional option of limited collections of candles. There are experiences that engage a consumer as much as their desire for uniqueness and self-expression.
Candle Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, in conclusion, the global candle market is on an upswing globally, owing to several factors including increased appreciation for home furnishings and wellness. The market is ‘growing up’ to include various products, including but not limited to, green products and customized experience.
Although there are challenges such as competition from substitutes and health issues, some major brands such as Yankee Candle and Bath & Body Works are finding ways to grow the global candle market share. The analysis of the regional perspective suggests that both Asia - Pacific and North America are key to this development, with trends promoting eco-consciousness and differentiation across the price spectrum.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 13.20 billion |
| Market size value in 2031 | USD 23.27 billion |
| Growth Rate | 6.50% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Candle Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Candle Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Candle Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Candle Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Candle Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Candle Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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