USD 241.5 million
Canned Wine Market Size, Share, Growth Analysis, By Product(Sparkling, Fortified, Others), By Distribution Channel(Supermarket & Hypermarket, Online and Other Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30E2033 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
62
|Figures:
74
Canned Wine Market Insights
Canned Wine Market size was valued at USD 272.9 Million in 2023 and is poised to grow from USD 308.38 Million in 2024 to USD 819.79 Million by 2032, growing at a CAGR of 13% during the forecast period (2025-2032).
The main factor driving this market is the growing market for portable, single-serve beverages that are both convenient and cost efficient. The demand for the product is being driven by a growing consumer demand for ready-to-eat and ready-to-drink goods because of their busy lifestyles and demanding work schedules. Regional markets in several important countries have benefitted from the COVID-19 pandemic.
Can sales of beer, flavored malt beverages (FMB), or cider increased off-premises by 25% in 2021 as compared to 2020. Canned wine is becoming more and more popular among consumers all over the world. This is due to its mobility and ease of storing wine cold on beaches, overnight camping trips, and other outdoor leisure activities. Also, compared to plastic bottles, these metal cans are less expensive and have a much higher rate for recycling.
The demand for portable drinks like bottled wine has increased as outdoor recreational activities including overnight camping, RV camping, fishing, and hiking have become more and more popular.
Also, due to rising environmental and health consciousness, consumers are more prepared to spend money on convenient, organic, and nutritious meals and drinks with sustainable packaging. As a result, there will be a rise in the demand for canned foods, which will encourage industry growth. Studies show as relative to other packaging options, aluminum cans are less expensive, simpler to store, and more convenient to stack, which causes less breakage.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Supermarket & Hypermarket,
Fastest Growth
Online Stores
Growth Rate
13% CAGR
Global Canned Wine Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Canned Wine Market Segmental Analysis
The global canned wine Market is segmented based on product, distribution channel and region. Based on Product the market is segmented into sparkling, fortified, and others. In terms of segmentation by distribution channel, the market is categorized into supermarket & hypermarket, online and other stores. Regionwise, the global canned wine market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by Product
The sparkling product segment dominated the market in 2021 with a revenue share of more than 66%. It is anticipated that this trend will continue throughout the forecast period. Major rivals in this sector are launching new products in an attempt to retain current consumers satisfied and attract new revenues for the overall market in the forecast duration.
For instance, in February 2020, Sula Vineyards, India's renowned wine brand, announced the debut of its first-ever canned wine under the brand name 'Día Sparkler'. All through the forecast period, the fortified product segment is anticipated to record the quickest CAGR. Customers love the newly introduced fortified wine and hard spirit combos as they receive the taste and flavor of both the wine and the spirit in a single item.
Analysis by Distribution Channel
The distribution channel for hypermarkets and supermarkets produced more than 64% of all revenue in 2022. Major product manufacturers are making their items available through offline sales channels due to the rise in supermarkets and hypermarkets around the world. To enhance customer penetration, major grocery chains are opening new outlets in numerous places. For instance, SPAR announced in January 2021 that their affiliated businesses are opening additional locations across Spain to meet the escalating consumer demand.
The online distribution channels are expected to experience the highest CAGR between 2023 and 2030. Online sales channels, such as official websites, are very advantageous because they provide both fundamental information about wine and its consumption to novice wine drinkers and in-depth information on exceptional wines or specific vintage collections to knowledgeable consumers, such as experts and connoisseurs. As they allow customers to buy directly from the manufacturer instead of indirect ways, which are typically more expensive, rare consumers prefer online sales channels.
Global Canned Wine Market By Distribution Channel, 2022 (%)
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Canned Wine Market Regional Insights
North America earned the largest share in the global canned wine market with a revenue share of more than 53%. The region is further anticipated to grow at a steady CAGR due to high product demand. The majority of consumers are embracing canned wines more and more due to their comfort and mobility during travel and activities. Also, compared to glass bottles and other forms of packaging, aluminum cans offer a number of noteworthy advantages.
Asia Pacific is expected to grow at a rapid speed during the forecast period. In terms of volume, Asia Pacific is the third largest region for wine consumption, with nations such as China, Japan, South Korea, and India being key contributors. Wine is becoming increasingly popular among young and working-class people, and nations like India are also seeing high demand for such products.
Global Canned Wine Market By Geography, 2022-2030
- Largest
- Fastest
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Canned Wine Market Dynamics
Drivers
Convenience:
- Consumers can utilize wine in cans as an easy-to-transport and practical packaging solution, especially for outdoor activities, picnics, and events. It is the best option for drinking while on the road as it does not need wine glasses or corkscrews.
Sustainability:
- As compared to traditional glass bottles, canned wine has a lower carbon footprint during transportation and consumes fewer resources during production and recycling.
Innovation:
- New tastes and varieties of wine have been introduced to the market as a result of the success of canned wine. The marketplace has expanded and new buyers have been attracted in through this innovation.
Restraints
Quality perception:
- Some consumers continue to associate canned wine with low-quality wine, which may limit its potential for expansion. Yet, this attitude might alter with time as more premium wines enter the market.
Regulations:
- The regulatory for canned wine differs by region, which can limit its market growth potential. Certain labeling or packaging requirements may increase prices or restrict market access in some regions.
Cost:
- Since that canned wine may be more expensive than regular wine, consumers on a tight budget may find it less appealing. Yet, prices could grow more competitive as the markets grow and economies of scale are achieved.
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Canned Wine Market Competitive Landscape
- The market is still in its adolescence, and major players plan to launch their products in reaction to the gradual shift in consumer preferences. Wine producers strive to make products that cater to the evolving preferences and hobbies of their customers or that complement their dietary and health requirements. A differentiated brand that is relevant to and aimed at specific consumers and trends has a better chance of succeeding than those that seem to be mass-produced. For instance, in April 2021, Molson Coors Beverage Corporate entity announced the launch of its new range of canned wine spritzers under the brand name "Movo" in the U.S. market. Blood Orange Sangria, Raspberry Rosé, and Peach White Mix are the flavors of the product that are offered. Global brand awareness is increased by such product launches.
Top Player’s Company Profiles
- E & J Gallo Winery
- Union Wine Company
- SANS WINE CO
- The Wine Group LLC
- Precept Wine Brands LLC
- Underwood Wines, LLC
- Infinite Monkey Theorem
- House Wine
- Alloy Wine Works
- Francis Ford Coppola Winery
- West + Wilder
- Bridge Lane Wine
- Unionville Vineyards
- WineSociety
- Amble + Chase
- Nomadica Wine
- Backpack Wine
- The Drop Wine
- The Infinite Monkey Theorem
Recent Developments
- In April 2022, the organic wine company DEFY began its crowdfunding campaign through just Funder with a secured budget of USD 500k to support its marketing campaigns, production, and sales.. The project aims to build a sustainable position for the brand by making high-quality, organic canned wines available to the general population.
- In June 2022, to promote their branding at the events and foster fan support, E.&J. The National Football League selected Gallo as its official wine sponsor. Gallo has developed the ability to diversify and grow its product line in response to changing consumer demands and regional consumer preferences because of this strategic sponsorship.
Canned Wine Key Market Trends
- The canned wine market is anticipated to expand at a healthy rate because there are numerous applications and advantages it offers for consumers all over the globe. Consumer preferences for canned wines are quickly replacing those for standard packaged beverages or wine due to their mobility, convenience when traveling, and other aspects. This is what is driving canned wine sales during the projection period, and the major demographics displaying it are the working class and young millennials.
- A lot of wine is consumed as a result of rising expenditure on social gatherings, outings, and other recreational activities. This product offers a variety of advantages, and "affordability" is one of them because canned wines are less expensive than huge bottles. Cans are recyclable and increase the usefulness of the product, both of which are anticipated to boost industry expansion. Consumers favor canned wines over other beverages when it comes to environmental health and controlling the level of alcohol consumption. Investment in the market has increased as a result of the manufacturers' increasing inclination, which is further driving the company's growth.
- A large industry for the company to expand during the projection period due to the big number of wine drinkers in the U.S. This may be attributed to the arrival of key companies from various areas, which has increased the overall revenue share and supported market growth over the forecast period.
Canned Wine Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, we found that the Canned Wine market is the main factor driving market growth is the growing market for portable, single-serve beverages that really are convenient. The demand for the product is being driven by a growing consumer demand for ready-to-eat and ready-to-drink goods because of their busy lifestyles and demanding work schedules. Also, due to rising environmental and health consciousness, consumers are more prepared to spend money on convenient, organic, and nutritious meals and drinks with sustainable packaging. As a result, there will be a rise in the demand for canned foods, which will encourage industry growth. Studies show as relative to other packaging options, aluminum cans are less expensive, simpler to store, and more convenient to stack, which causes less breakage. A large industry for the company to expand during the projection period due to the big number of wine drinkers in the U.S. This may be attributed to the arrival of key companies from various areas, which has increased the overall revenue share and supported market growth over the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 241.5 million |
| Market size value in 2031 | USD 725.48 million |
| Growth Rate | 13% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Canned Wine Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Canned Wine Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Canned Wine Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Canned Wine Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Canned Wine Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Canned Wine Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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