Canned Wine Market Size, Share, Growth Analysis, By Product(Sparkling, Fortified, Others), By Distribution Channel(Supermarket & Hypermarket, Online and Other Stores), By Region - Industry Forecast 2024-2031

Global Canned Wine Market size was valued at USD 241.5 million in 2021 and is poised to grow from USD 272.9 million in 2022 to USD 725.48 million by 2030, growing at a CAGR of 13% in the forecast period (2023-2030).

The main factor driving this market is the growing market for portable, single-serve beverages that are both convenient and cost efficient. The demand for the product is being driven by a growing consumer demand for ready-to-eat and ready-to-drink goods because of their busy lifestyles and demanding work schedules. Regional markets in several important countries have benefitted from the COVID-19 pandemic.

Can sales of beer, flavored malt beverages (FMB), or cider increased off-premises by 25% in 2021 as compared to 2020. Canned wine is becoming more and more popular among consumers all over the world. This is due to its mobility and ease of storing wine cold on beaches, overnight camping trips, and other outdoor leisure activities. Also, compared to plastic bottles, these metal cans are less expensive and have a much higher rate for recycling.

The demand for portable drinks like bottled wine has increased as outdoor recreational activities including overnight camping, RV camping, fishing, and hiking have become more and more popular.

Also, due to rising environmental and health consciousness, consumers are more prepared to spend money on convenient, organic, and nutritious meals and drinks with sustainable packaging. As a result, there will be a rise in the demand for canned foods, which will encourage industry growth. Studies show as relative to other packaging options, aluminum cans are less expensive, simpler to store, and more convenient to stack, which causes less breakage.