Carbonated Beverages Market Size, Share, Growth Analysis, By Product (Carbonated Soft Drinks, Carbonated Water), By Flavor (Cola, Fruit Based), By Packaging (Bottles, Cans), By Distribution Channel, By Region - Industry Forecast 2025-2032


Report ID: SQMIG30G2053 | Region: Global | Published Date: December, 2024
Pages: 265 |Tables: 91 |Figures: 76

Carbonated Beverages Market Insights

Carbonated Beverages Market size was valued at USD 439.3 Billion in 2023 and is poised to grow from USD 455.99 Billion in 2024 to USD 700.44 Billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

Carbon dioxide is added to a liquid to create carbonated drinks. Soft drink is the most popular kind of carbonated beverage. Additionally, carbonated drinks including water, juice, and energy drinks are often consumed. Some wine producers add carbon dioxide to their goods to make them bubbly and sparkling.

The strong popularity of soda drinks among generation X and generation Y consumers is anticipated to be a key factor in the market's growth. These beverages are more popular with consumers because they have an acidic bite, a pleasant tingling feeling, and a cooling effect with each sip. In addition to this, the product contains fruit tastes, which help customers accept such items. Clean water, flavouring ingredients to create the taste profile, sugar or other sweeteners, coloring agents, and preservatives that are meant to be included are all used in the production of carbonated beverages. With the introduction of glass bottles, cans, plastic bottles, high-speed packaging lines, and developing packaging methods, technology has undoubtedly contributed to the rise in consumption of carbonated beverages. For example, in contrast to developed countries like the US, where the per-capita consumption is 1,496 bottles, India's consumption of soft drinks in 2019 was 44 bottles. 1,489 bottles were consumed in Mexico, 1,221 in Germany, and 537 in emerging countries like Brazil. With consumption anticipated to nearly quadruple to 84 bottles by 2031, this under-penetration is likely to be corrected.

US Carbonated Beverages Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2025-2032

Global Market Size

USD 460.2 billion

Largest Segment

cola

Fastest Growth

fruit-based,

Growth Rate

4.1% CAGR

Global Carbonated Beverages Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Carbonated Beverages Market Segmental Analysis

Global Carbonated Beverages Market is segmented by product, flavor, packaging, distribution channel and region. Based on product, the market is segmented into carbonated soft drinks, carbonated water, carbonated sports & energy drinks and others. Based on flavor, the market is segmented into cola, fruit based and others. Based on packaging, the market is segmented into bottles and cans. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, convenience stores, food service outlets, transport terminals, online stores & d2c and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Carbonated Beverages Market Analysis by Product

In 2021, carbonated soft drinks accounted for more than 50.0 percent of the global carbonated beverages market. Numerous business tactics have been employed to increase the penetration of carbonated beverages and maintain the client base. One of the key strategies that the majority of businesses have chosen to increase their income is product innovation. For example, in 2022, with an exclusive suite experience, Pepsi brings its new Nitro Pepsi Cola to Yankee Stadium and offers one of the best game-day experiences in baseball. Baseball is all about seamless moments, whether it's an exciting slide into home plate, an easy 100 mph fastball, or the ideal bat flip to celebrate a walk-off home run. The first-ever nitrogen-infused cola, Nitro Pepsi, is how Pepsi is commemorating the return of all those moments to Yankee Stadium this season.

During the projection period, the segment for carbonated sports and energy drinks is anticipated to increase at the quickest rate. Manufacturers of sports and energy drinks frequently add fizz to their products to give them a fresher taste. For example, in 2022, Rockstar Energy Drink is introducing a new type of energy drink with the release of Rockstar Unplugged. It is designed to provide the appropriate quantity of caffeine when needed. Rockstar Unplugged employs components like hemp seed oil and B vitamins to enhance positive feelings rather than giving a strong energy boost. These components, together with a fruit-forward energy boost, support the maintenance of a laid-back, free-flowing, and soul-nourishing attitude for any circumstance or mood.

Carbonated Beverages Market Analysis by Flavor

In 2021, the global revenue was more than 56% dominated by the cola taste. Due to the benefit of being the first to market, many items have been enjoying a lead. Furthermore, it is anticipated that in the near future, a high level of innovation used by important manufacturers, such as The Coca-Cola Company and PepsiCo, in terms of the production of products with zero calories and diet-free content, will preserve the appeal of the cola taste category. For example, in 2022, The latest limited-edition taste from Coca-Cola Creations—a collaboration with GRAMMY-nominated musician Marshmello—is now available. The first beverage ever co-created by a brand and an artist, Marshmello's Limited Edition Coca-Cola, evokes the sensation of blending top-charting tunes. The new beverage, which combines strawberry and watermelon flavors with the classic Coke taste, will debut in the United States in July and be made accessible in a few other nations. There will also be a sugar-free variant.

With a CAGR of more than 6% from 2022 to 2028, the sector of tastes based on fruit is anticipated to have the fastest growth. A fruity-flavored carbonated beverage with the code S 01 Rhubarb - sour face pull was introduced by Rapscallion Soda in June 2020. It is an environmentally friendly, low-calorie beverage with a hint of sourness and a bubbly flowery finish. Scottish rhubarb, pink grapefruit zest, Sichuan pepper, and raw organic cane sugar are all added as infusions. For example, in 2022, Fanta is expanding its diverse taste lineup with a brand-new, exotic flavour that will be available for a brief period of time. Fanta Dragon Fruit Zero Sugar is an unusual flavor combination that redefines colorful snacking with a slightly sweet taste reminiscent of kiwi, pear, and watermelon as well as an electric pink glow. It was inspired by the tropical fruit indigenous to Mexico and Central America.

Global Carbonated Beverages Market Size By Flavour, 2021(%)

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Carbonated Beverages Market Regional Insights

North America dominated the global carbonated beverages market. The increased demand for carbonated beverages, altered eating patterns, and an increase in the region's youth population all contribute to the growth of the North American market. Additionally, in order to meet new difficulties, businesses are coming up with new ideas and manufacturing goods while taking into account the concerns about customers' health and wellbeing in the area. Coca-Cola, the market leader, maintains a product sustainability strategy for ongoing brand reliability. These elements are fueling the carbonated beverage market's expansion on the North American continent. For example, in 2022, Two of the largest North American brands of The Coca-Cola Company are making significant efforts to foster a circular economy for plastic packaging. To improve the possibility that the material will be used to make new beverage bottles, Sprite is switching from green to clear plastic and DASANI is introducing bottles that are entirely made of recycled PET plastic (caps and labels are excluded).

Furthermore, starting this summer, the bulk of DASANI bottles sold in the US will be made from 100 percent recycled plastic, including the 20-oz. and 1.5-liter singles as well as the 10-oz. and 12-oz. multipacks. This innovation applies to all DASANI bottles in Canada. The change supports the company's World Without Waste target of using at least 50% recycled material in its bottles and cans by 2030 as well as DASANI's commitment to stop producing the equivalent of 2 billion virgin plastic bottles by 2027 compared to 2021 levels.

The quickest CAGR of more than 6% is anticipated to be recorded in the Middle East and Africa between 2022 and 2028. Rapid product adoption in the area has led to the dominance of nations like Kenya and Nigeria in the market. The market is expanding quickly due to a young population, rising urbanisation, expanding financial sectors, and large manufacturers eyeing the area for product penetration. Furthermore, the population of Africa, which currently makes up 16% of the entire world's population, is projected to increase to 25% by 2050. This provides opportunities for the soft drink industry to expand, especially in East African nations like Kenya, Tanzania, and Uganda. East Africa has an $800 million soft drink market. Nigeria is the region's largest customer. East Africa likely has the most active regional soft drink market, with Kenya having had the highest development over the previous ten years.

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Carbonated Beverages Market Dynamics

Carbonated Beverages Market Driver

  • Due to consumers' busy lifestyles, carbonated beverages have gained popularity. The market for low-calorie carbonated beverages has expanded due to the rise in consumer demand for clean-label, gluten-free, low-calorie, and low-carb goods in the food sector. The market for functional beverages as a whole is expanding, and consumers' awareness of their own health is rising, which has fueled the demand for low-calorie beverages. The market's expansion has been further aided by the simple availability of low- or zero-calorie beverages, which can be found in Walmart and convenience stores. To draw in more customers, major players are continuously experimenting with new tastes and innovations for zero-calorie beverages.
  • For example, in 2021, to give an even more recognizable Coca-Cola flavor, Coca-Cola Zero Sugar is introducing an even more delectable and refreshing formula as well as striking new packaging. This month, the new Coca-Cola Zero Sugar formula begins to appear on store shelves in the United States. Full countrywide distribution in the United States and Canada will begin in August, and full distribution will occur in September. The list of ingredients and the dietary facts remain the same.

Carbonated Beverages Market Restraint

  • Contrarily, the high sugar content of carbonated drinks can cause diabetes, obesity, and a calcium shortage. This aspect can limit the market's expansion for carbonated beverages globally. However, the launch of a new range of carbonated drinks with reduced sugar might result in considerable profits for rival brands.

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Carbonated Beverages Market Competitive Landscape

Global carbonated beverages market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. Moreover, the sustainability initiatives taken by the players are expected to boost the growth of the market during the forecast period. For example, in February 2022, the Coca-Cola Company set a precedent-setting objective to greatly increase the usage of recyclable packaging. The company's goal is for its portfolio of brands to sell at least 25% of all drinks sold globally by 2030 in refillable/returnable glass or plastic bottles, or in refillable containers using a conventional fountain or Coca-Cola Freestyle dispensers. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions.

Top Players in the Global Carbonated Beverages Market

  • Danone S.A. 
  • Keurig Dr Pepper Inc. 
  • Monster Energy Company 
  • National Beverage Corp. 
  • PepsiCo Inc. 
  • Refresco Group 
  • The Coca-Cola Company 
  • Nestlé 
  • Dr Pepper Snapple Group 
  • Fanta 
  • Schweppes 
  • Mountain Dew 
  • Barq's 
  • A&W 
  • Big Red 
  • Boylan Bottling Company 
  • Mountain Dew 
  • Jones Soda Co. 
  • Sodastream International Ltd. 
  • Suntory Beverage & Food Limited

Carbonated Beverages Market Recent Developments

  • In July 2022, the closing of a new $1.25 billion 10-year Green Bond was announced by PepsiCo. In order to support eligible green projects that are aligned with the company's pep+ (PepsiCo Positive) agenda—a strategic, end-to-end transformation that puts sustainability and human capital at the core of how it will create growth and value—the company will use an amount equal to the net proceeds from the offering. Investments made through PepsiCo's new green bond will be concentrated on projects that support a Positive Value Chain and Positive Agriculture, two cornerstones of the company's pep+ strategy.
  • In April 2022, Jones Soda Co. and Simply Better Brands Corporation. Sign a legally binding letter of intent with a merger that will accelerate scale and momentum in high-growth markets. Combining businesses is designed to facilitate faster growth in the plant-based wellness, food and beverage, and health and beauty growth areas. Full-year after-purchase yearly sales are anticipated to exceed USD $60 million with a combined gross margin of around 48% VANCOUVER, British Columbia.

Carbonated Beverages Key Market Trends

  • The expansion of the global market is also being driven by the rising popularity of supplying carbonated beverages as a side drink in various fast-food restaurants and cafés. Another driver fueling development in the worldwide carbonated beverage market is a rise in customer demand for low-sugar and diet carbonated beverages due to rising adoption of a healthy lifestyle.
  • As a result of the current global health crisis, many individuals are seeking greater control over their well-being and are searching for obvious and trustworthy signs that a product satisfies their requirements for ingredients, moral principles, and/or health goals. Demand for solutions that support both short- and long-term health goals will be driven by this customer requirement. "Food and beverage claims will continue to emphasize immune health."
  • Drinks containing components like collagen, as well as certain dietary fibers or chosen secondary phytochemicals, are promising for new product development in an era of anti-aging and the desire of many to be "forever young." They can support a holistic, aware lifestyle and slow down the natural aging process when consumed in the right amounts. Given that an adult human's body is between 60 and 70 percent water, it is always vital to drink enough fluids to support both physical and mental health. Water-based drinks with added functionality can help with this.

Carbonated Beverages Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global carbonated beverages market analysis, in terms of product, the largest share in the global carbonated beverages market was held by carbonated soft drinks. Numerous business tactics have been employed to increase the penetration of carbonated beverages and maintain the client base. One of the key strategies that the majority of businesses have chosen to increase their income is product innovation. Based on flavor, the cola segment held the largest share in the global carbonated beverages market due to a high level of innovation used by important manufacturers, such as The Coca-Cola Company and PepsiCo, in terms of the production of products with zero calories and diet-free content, will preserve the appeal of the cola taste category. And by region, the global carbonated beverages market was dominated by North America. The increased demand for carbonated beverages, altered eating patterns, and an increase in the region's youth population all contribute to the growth of the North American market.

Report Metric Details
Market size value in 2023 USD 439.3 Billion
Market size value in 2032 USD 700.44 Billion
Growth Rate 3.8%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Carbonated Soft Drinks, Carbonated Water, Carbonated Sports & Energy Drinks, Others
  • Flavor
    • Cola, Fruit-Based, Others
  • Packaging
    • Bottles, Cans
  • Distribution Channel
    • Hypermarkets & Supermarkets, Convenience Stores, Food Service Outlets, Transport Terminals, Online Stores & D2C, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Danone S.A. 
  • Keurig Dr Pepper Inc. 
  • Monster Energy Company 
  • National Beverage Corp. 
  • PepsiCo Inc. 
  • Refresco Group 
  • The Coca-Cola Company 
  • Nestlé 
  • Dr Pepper Snapple Group 
  • Fanta 
  • Schweppes 
  • Mountain Dew 
  • Barq's 
  • A&W 
  • Big Red 
  • Boylan Bottling Company 
  • Mountain Dew 
  • Jones Soda Co. 
  • Sodastream International Ltd. 
  • Suntory Beverage & Food Limited
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Carbonated Beverages Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Carbonated Beverages Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Carbonated Beverages Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Carbonated Beverages Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Carbonated Beverages Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Carbonated Beverages Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Carbonated Beverages Market size was valued at USD 439.3 Billion in 2023 and is poised to grow from USD 455.99 Billion in 2024 to USD 700.44 Billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

Global carbonated beverages market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. Moreover, the sustainability initiatives taken by the players are expected to boost the growth of the market during the forecast period. For example, in February 2022, the Coca-Cola Company set a precedent-setting objective to greatly increase the usage of recyclable packaging. The company's goal is for its portfolio of brands to sell at least 25% of all drinks sold globally by 2030 in refillable/returnable glass or plastic bottles, or in refillable containers using a conventional fountain or Coca-Cola Freestyle dispensers. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. 'Danone S.A. ', 'Keurig Dr Pepper Inc. ', 'Monster Energy Company ', 'National Beverage Corp. ', 'PepsiCo Inc. ', 'Refresco Group ', 'The Coca-Cola Company ', 'Nestlé ', 'Dr Pepper Snapple Group ', 'Fanta ', 'Schweppes ', 'Mountain Dew ', 'Barq's ', 'A&W ', 'Big Red ', 'Boylan Bottling Company ', 'Mountain Dew ', 'Jones Soda Co. ', 'Sodastream International Ltd. ', 'Suntory Beverage & Food Limited'

Due to consumers' busy lifestyles, carbonated beverages have gained popularity. The market for low-calorie carbonated beverages has expanded due to the rise in consumer demand for clean-label, gluten-free, low-calorie, and low-carb goods in the food sector. The market for functional beverages as a whole is expanding, and consumers' awareness of their own health is rising, which has fueled the demand for low-calorie beverages. The market's expansion has been further aided by the simple availability of low- or zero-calorie beverages, which can be found in Walmart and convenience stores. To draw in more customers, major players are continuously experimenting with new tastes and innovations for zero-calorie beverages.

The expansion of the global market is also being driven by the rising popularity of supplying carbonated beverages as a side drink in various fast-food restaurants and cafés. Another driver fueling development in the worldwide carbonated beverage market is a rise in customer demand for low-sugar and diet carbonated beverages due to rising adoption of a healthy lifestyle.

North America dominated the global carbonated beverages market. The increased demand for carbonated beverages, altered eating patterns, and an increase in the region's youth population all contribute to the growth of the North American market. Additionally, in order to meet new difficulties, businesses are coming up with new ideas and manufacturing goods while taking into account the concerns about customers' health and wellbeing in the area. Coca-Cola, the market leader, maintains a product sustainability strategy for ongoing brand reliability. These elements are fueling the carbonated beverage market's expansion on the North American continent. For example, in 2022, Two of the largest North American brands of The Coca-Cola Company are making significant efforts to foster a circular economy for plastic packaging. To improve the possibility that the material will be used to make new beverage bottles, Sprite is switching from green to clear plastic and DASANI is introducing bottles that are entirely made of recycled PET plastic (caps and labels are excluded).

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