Global Cat Litter Products Market

Global Cat Litter Products Market Size, Share, Growth Analysis, By Product(Clumping, Conventional), By Raw Material(Clay, Silica), By Distribution Channel(Retail & Supermarkets, Online) - Industry Forecast 2022-2028


Report ID: SQSG30I2025 | Region: Global | Published Date: August, 2022 | Pages: 165 | Tables: 87 | Figures: 66

Global Cat Litter Products Market Insights

Global Cat Litter Products Market Size was valued at USD 11.1 billion in 2021, and it is expected to reach a value of USD 15.4 billion by 2028, at a CAGR of 4.75% over the forecast period (2022 - 2028).

Global cat ownership growth and rising pet spending are both expected to have a beneficial effect on cat litter products market expansion. According to the European Pet Food Industry Federation (FEDIAF), 88 million European households were home to more than 110 million cats in 2021. The COVID-19 pandemic had a favourable effect on the market's expansion. To keep homes hygienic and tidy throughout the epidemic, there was a spike in the demand for pet and human hygiene products. Sales of pet food and care items rose by 7.4%, 13.4%, and 10.9%, respectively, in Italy, France, and the uk between March 2021 and March 2021, according to Information Resources Inc.

Additionally, businesses had a difficult time fulfilling orders during COVID-19, particularly in states where there was a mandatory stay-at-home advice and nonessential firms had to close. Additionally, the industry was experiencing interruptions in the supply chain on a global scale. However, pet food and kitty litter are considered necessities and are a big market driver.

Globally rising cat ownership is expected to have a favourable effect on cat litter products market expansion. Due to several factors, including human animosity and unfavourable weather, most cat owners prefer not to let their cats outside of the house. Over the projection period, these variables are expected to fuel product demand.

The main elements influencing consumers' purchasing decisions are cost, material, and usefulness. The increasing popularity of high-tech litter boxes may potentially have an impact on consumer choice. Due to frequent purchases, the product price for an ordinary household is between US$ 25 and US$ 30. Depending on the product kind, such as clumping, non-clumping, and others, the price varies.

The cat litter products market is driven by cat litter products since they are essential for sustaining the health of the household's cats and occupants. The owner and the cat are both involved in the decision to purchase cat litter. Cats are extremely picky when it comes to the items they utilize. While some cats enjoy silica gel litter but do not like scented litter, the majority of cats dislike the crystal shape of the litter items. Manufacturers of kitty litter products are given the chance to launch new products as a result. Cat litter is now a very popular product among cat owners, especially those who have multiple cats. However, the product's high price and some pet owners' reluctance to spend a lot of money on their animals' needs could serve as cat litter products market restraints. Additionally, this leads to a circumstance in which the market fails to introduce premium products, hence impeding market expansion.

Market snapshot

Largest Segment

Conventional

Fastest Growth

Conventional

Growth Rate

4.75% CAGR

Global Cat Litter Products Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Cat Litter Products Market Size by Product Type, 2021-2028 ($ Bn)
Global Cat Litter Products Market Size by Product Type, 2021-2028 (%)

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Global Cat Litter Products Market Segmental Analysis

Global Cat Litter Products Market is segmented based on Product Type, Raw Material, Distribution Channel, and Region. Based on Product the market is further sub segmented intoClumping, Conventional. Based on Raw material the market is further sub segmented into Clay, Silica. Based on Distribution Channel the market is further sub segmented into Retail & Supermarkets, Online. Based on Region, the market is further sub segmented into North America, Europe, Asia Pacific, South America, and MEA.

Analysis by Product

With a market share of 75.6% in 2021, the clumping product category dominated in terms of revenue. Consumer interest in clumping litter is rising as it is simple to eliminate cat waste without having to empty the litter box. Additionally, the growing popularity of clumping cat litter is expected to attract customer attention and increase product sales over the projected period due to its practicality and numerous advantages.

From 2022 to 2028, the conventional product category is expected to grow at a CAGR of 4.0%. The desire of more consumers to completely eliminate the smell of cat urine and excrement is what is driving the market for traditional litter products. The popularity of low-cost litter products among consumers is growing as a result of their frequent use, which is raising the need for traditional cat litter.

Analysis by Raw Material

In 2021, clay raw material had a market share of 83.6 % in terms of sales. This is due to clay's expanding use in cat litter production, as clay's high absorbency and solid-formation properties have been driving the segment's growth. Additionally, because clay-based goods are less expensive than other materials, middle-class and multi-cat houses frequently choose them. Additionally, these things have no smell and no dust, which reduces the possibility of respiratory issues.

Between 2022 and 2030, silica is expected to see a CAGR of 5.7 %. Crystals of silica gel, which are found in silica cat litter, are frequently employed as preservatives in packaged foods, medicines, and other goods that can be quickly harmed by too much moisture. Silica is predicted to be in high demand as a raw material for cat litter products due to its moisture-absorbent, dust-free, and odor-controlling properties. Recycled paper, wood, corn, walnut shells, coconut husks, and grass are some of the additional raw materials included in this category.

Analysis by Distribution Channel

With a share of 76.3 % in 2021, the retail and supermarket distribution channel dominated the market in terms of revenue. This can be attributed to the rising consumer preference for one-stop shopping. The majority of customers choose to purchase kitty litter from mass merchandisers and supermarkets, such Walmart, because it is readily available and has a significant presence on these platforms.

The CAGR for the online distribution channel is predicted to be 5.8% during the projection period. Technology developments and consumers' increasing preference for the online distribution channel, particularly those with hectic schedules, can be credited with the segment's growth. Additionally, a wide selection of international brands, steep discounts, free shipping, and convenient return policies are enticing customers to choose online retailers for kitty litter items.

Global Cat Litter Products Market Share By Product Type, 2021 (%)

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Global Cat Litter Products Market Regional Insights

With a 40.27 % market share in 2021, Europe dominated the industry. This is a result of consumers adopting cats. Additionally, many households now need more than one cat due to the rise in the number of cats over the past few years in Europe. According to the European Pet Food Industry Federation (FEDIAF), 88 million European households were home to more than 110 million cats in 2021.

From 2022 to 2028, Asia Pacific is expected to experience a CAGR of 6.7 %. An increase in nuclear households and an increase in discretionary income are mostly blamed for the expansion. Furthermore, over the course of the forecast period, the market is expected to benefit from rising pet ownership in the region as well as rising expenditure on pet food, healthcare, and litter.

Global Cat Litter Products Market By Geography, 2021 - 2028
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Global Cat Litter Products Market Dynamics

Driver

  • The primary driver fueling the growth of the cat litter industry is the increasing demand for houses with cats. The market for cat litter is also expected to develop as more people choose to keep pets, new products are introduced, cat populations rise, and there are an increasing number of families with multiple cats.

Restraint

  • Companies are currently taking longer to deliver orders, especially in states where it is advised to stay at home and where unnecessary businesses must be closed. Additionally, supply chain interruptions are affecting the sector globally. On the other hand, pet food and cat litter are regarded as significant goods that drive the market. Non-discretionary pet products with lower prices, such as pet food and cat litter, are more likely to be chosen by consumers. Companies are facing negative effects; for instance, despite fulfilling growing client demand, they are having trouble with distribution and inventories farther down the supply chain.

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Global Cat Litter Products Market Competitive Landscape

A few new entrants and veteran firms coexist on the market for kitty litter goods. The popularity of kitty litter products is drawing the attention of several major players. In order to maintain market share, players in the sector are broadening the services they offer. The following are a few of the major companies competing in the global market for kitty litter products.

Top Player’s Company Profiles

  • The Clorox Company(US)
  • Nestlé S.A.(Switzerland)
  • Church & Dwight Co., Inc.(US)
  • Oil-Dri Corporation of America(US)
  • Pettex Limited(UK)
  • Dr. Elsey's(US)
  • Eco-Shell, Inc.(US)
  • J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS)(Germany)
  • H. von Gimborn GmbH(Germany)
  • Kent Corporation(US)

Recent Development

  • In June 2021, In order to stay in the litter box and adhere less to the feet and fur of cats, the company Fresh Step introduced Fresh Step Clean Paws, the first low tracking litter produced with a blend of big particles. The brand launched the "Cats on Glass" campaign, utilising visual storytelling to raise awareness of the new breakthrough in a novel way. As a result, in 2021, the company produced an Instagram-worthy exhibition in New York City dubbed the "Cats on Glass Gallery" that showcased the playful nature of cats.

Global Cat Litter Products Key Market Trends

  • The demand for cat litter is being driven by the rise in the number of families with several cats and the population of pet cats. Additionally, the availability of effective products on the market makes it simpler to care for cats. In spite of the cat owner's time constraints, self-cleaning cat litter aids in maintaining the cat's hygiene. The American Pet Products Association conducted a poll, which found that the number of cats in the country increased significantly from 73 million in 2000 to roughly 95 million in 2021. This figure is rising and will likely continue to do so over the predicted period. One significant development in the industry under study, particularly in the industrialised countries, has been the transition from pet "owning" to pet "parenting." In wealthy nations, about one-third of households have a pet. The idea of "humanising" pets increased health awareness and created a market for pet products like kitty litter. The European Pet Food Industry Federation (FEDIAF) reports that the number of cats in the area has increased recently. By 2021, there will be 110.1 million cats, up from 102.7 million in 2021. Pet humanization was therefore made easier by the growing per capita income and the growing number of pet owners globally. Due to health-conscious pet owners, this aspect is expected to drive the market for sanitation products like kitty litter.

Global Cat Litter Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, the clumping product category dominated the global Cat Litter Products Market in 2021 and is expected to maintain its dominance throughout the forecast period. In 2021, Europe dominated the global Cat Litter Products Market owing to the region's highly aware and economically stable population.

Report Metric Details
Market size value in 2028 USD 15.4 billion
Growth Rate 4.75%
Base year 2021
Forecast period 2022 - 2028
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Clumping, Conventional
  • Raw Material
    • Clay, Silica
  • Distribution Channel
    • Retail & Supermarkets, Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • The Clorox Company(US)
  • Nestlé S.A.(Switzerland)
  • Church & Dwight Co., Inc.(US)
  • Oil-Dri Corporation of America(US)
  • Pettex Limited(UK)
  • Dr. Elsey's(US)
  • Eco-Shell, Inc.(US)
  • J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS)(Germany)
  • H. von Gimborn GmbH(Germany)
  • Kent Corporation(US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Cat Litter Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Cat Litter Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Cat Litter Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Cat Litter Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Cat Litter Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Cat Litter Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Cat Litter Products Market Size was valued at USD 11.1 billion in 2021, and it is expected to reach a value of USD 15.4 billion by 2028, at a CAGR of 4.75% over the forecast period (2022 - 2028).

A few new entrants and veteran firms coexist on the market for kitty litter goods. The popularity of kitty litter products is drawing the attention of several major players. In order to maintain market share, players in the sector are broadening the services they offer. The following are a few of the major companies competing in the global market for kitty litter products. 'The Clorox Company(US)', 'Nestlé S.A.(Switzerland)', 'Church & Dwight Co., Inc.(US)', 'Oil-Dri Corporation of America(US)', 'Pettex Limited(UK)', 'Dr. Elsey's(US)', 'Eco-Shell, Inc.(US)', 'J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS)(Germany)', 'H. von Gimborn GmbH(Germany)', 'Kent Corporation(US)'

The primary driver fueling the growth of the cat litter industry is the increasing demand for houses with cats. The market for cat litter is also expected to develop as more people choose to keep pets, new products are introduced, cat populations rise, and there are an increasing number of families with multiple cats.

The demand for cat litter is being driven by the rise in the number of families with several cats and the population of pet cats. Additionally, the availability of effective products on the market makes it simpler to care for cats. In spite of the cat owner's time constraints, self-cleaning cat litter aids in maintaining the cat's hygiene. The American Pet Products Association conducted a poll, which found that the number of cats in the country increased significantly from 73 million in 2000 to roughly 95 million in 2021. This figure is rising and will likely continue to do so over the predicted period. One significant development in the industry under study, particularly in the industrialised countries, has been the transition from pet "owning" to pet "parenting." In wealthy nations, about one-third of households have a pet. The idea of "humanising" pets increased health awareness and created a market for pet products like kitty litter. The European Pet Food Industry Federation (FEDIAF) reports that the number of cats in the area has increased recently. By 2021, there will be 110.1 million cats, up from 102.7 million in 2021. Pet humanization was therefore made easier by the growing per capita income and the growing number of pet owners globally. Due to health-conscious pet owners, this aspect is expected to drive the market for sanitation products like kitty litter.

With a 40.27 % market share in 2021, Europe dominated the industry. This is a result of consumers adopting cats. Additionally, many households now need more than one cat due to the rise in the number of cats over the past few years in Europe. According to the European Pet Food Industry Federation (FEDIAF), 88 million European households were home to more than 110 million cats in 2021.

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Global Cat Litter Products Market

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