USD 112.6 million
Report ID:
SQMIG30J2020 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
122
|Figures:
78
CBD Pouches Market size was valued at USD 112.6 million in 2021 and is poised to grow from USD 133.43 million in 2022 to USD 518.8 million by 2030, growing at a CAGR of 18.5% in the forecast period (2023-2030).
CBD pouches are becoming popular since It Offers numerous advantages over traditional CPD consumption methods. The various advantages offered by CBD pouches are convenient, precise dosing, and safer and healthier consumption methods.
CBD pouches offer a significant advantage in terms of convenience and discretion. These products are small, portable, and can be used discreetly in almost any setting, without drawing unwanted attention. For instance, CBD pouches are an excellent alternative to smoking, as they do not produce smoke or require any additional equipment, making them an ideal option for people who want to consume CBD while on-the-go or in public spaces. The convenience and discreteness offered by CBD pouches have contributed significantly to the growth of the market, as they provide a more accessible and socially acceptable way to use CBD products. It offers another significant advantage in the form of precise dosing, as each pouch contains a predetermined amount of CBD. This precise dosing makes it easier for users to monitor and regulate their CBD intake, which is particularly beneficial for individuals who need a specific dosage for therapeutic purposes. For example, a person suffering from anxiety or chronic pain can benefit from the precise dosing offered by CBD pouches, as it allows them to control their intake according to their needs.
Additionally, precise dosing eliminates the guesswork involved in measuring CBD oil or other forms of CBD, which can be messy and inconsistent. Moreover, along with other benefits it offers a safer and healthier alternative to traditional consumption methods like smoking or vaping, and this is an advantage that appeals to many consumers. The precise dosing offered by CBD pouches is another advantage, making it easier for individuals to monitor their intake and get the desired therapeutic benefits.
An example of a successful CBD pouch product is the On! CBD Pouches manufactured by Spectrum Therapeutics, a Swedish company. These pouches come in various flavors and contain 3mg of CBD per pouch, making them an appealing option for consumers looking for a convenient and discreet way to consume CBD. The product has received positive reviews for its effectiveness in managing anxiety and stress, as well as for its ease of use and portability. With the growing demand for CBD products, the CBD pouch market is expected to continue to grow in the coming years. The convenience and discreteness offered by CBD pouches, as well as their precise dosing and safer consumption method, make them an attractive option for consumers seeking the therapeutic benefits of CBD.
US CBD Pouches Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 112.6 million
Largest Segment
Offline.
Fastest Growth
Online.
Growth Rate
18.5% CAGR
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Global CBD pouches market is segmented on the basis of Product type, flavor, distribution channel, and region. By Product type, the market is segmented into Dry pouches, wet pouches, loose pouches, and others. By Flavour, the market is segmented into Mint, wintergreen, citrus, Berry, and others. By Distribution channel, the market is segmented into immune Online, offline, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
CBD Pouches Market Analysis by Distribution Channel
In 2021, the offline segment was the dominant revenue generator, contributing to over 50.0% of the CBD pouch market revenue. CBD products are distributed through various channels, such as medical and health stores. Among these, dispensaries are the most popular distribution channel due to the widespread availability of these products. For example, in March 2021, Cannadips Europe announced the availability of its Tangy Citrus and Natural Mint flavored CBD pouches in COOP retail stores in Switzerland and online at COOP.ch. CBD pouches are also produced in small batches and sold at selected retail stores through regional distributors' networks. Popular drugstore chains like CVS and Walgreens have started offering CBD products in some stores, which is expected to increase the demand for CBD pouches in the future.
On the other hand, the online segment is expected to grow at a Compound Annual Growth Rate (CAGR) of 17.8% during the forecast period. The convenience of online purchasing and the increasing online presence of CBD products are the main factors driving the growth of this segment. Moreover, the COVID-19 pandemic has led to a surge in online sales, further boosting the online segment's growth. However, small merchants and startups may face challenges in creating an online presence for their CBD products as CBD is not legalized in many countries. Additionally, major e-commerce and payment processing platforms like Square, Stripe, and PayPal still do not allow small merchants to use their platforms to sell CBD or cannabis-related products. Despite these challenges, the online segment is expected to have a positive outlook due to the increasing popularity of CBD among consumers aged 18 to 45 in general.
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The CBD pouch market in North America accounted for the largest revenue share of more than 35% in 2021. The increasing sales of CBD pouches among adult smokers in the region are contributing to the growing demand for the product. Additionally, the Centers for Disease Control and Prevention report revealed that 65.3% of U.S. youth expressed a desire to quit using all tobacco products in 2021. To reduce the symptoms and assist in the process of quitting smoking, FDA-approved therapies such as CBD pouches, nicotine skin patches, gum, and lozenges are becoming more popular. Therefore, this presents a significant market opportunity for CBD pouch manufacturers in the region.Furthermore, the passage of the Farm Bill in 2018 legalized the commercial production of hemp in the U.S., allowing manufacturers to grow industrial hemp with a license from the USDA or the state and then sell products containing hemp-derived CBD.
On the other hand, Europe is expected to expand at the fastest compound annual growth rate (CAGR) of 19.7% during the forecast period. The growing awareness among consumers regarding the therapeutic effects of CBD pouches is expected to drive the demand for the product in the region. The presence of several players with a strong foothold in the market, such as Cannadips Europe, Nicopods ehf., and The Snus Brothers, is also expected to strengthen the regional market outlook. To expand their footprint and widen their customer base in the region, key players are adopting partnership strategies. For example, in December 2021, Poko Group (UK) Ltd. partnered with Active CBD Manufacturing Ltd. to advance its accessibility of products in U.k . and reduce the final purchase cost of CBD pouches. Poko's CBD Pouches, which come in eight different flavors, including berry blast, berry breeze, mango crush, blackcurrant anise, strawberry haze, ice apple, glacial mint, and cherry orchard, will be launched in the U.K. as a solution for CBD users seeking a discreet and smoke-free method to reduce anxiety and stress and improve their sleep cycle.
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CBD Pouches Market Drivers
Increasing Consumer Interest is Boosting The CBD Pouches Market
CBD Pouches Market Restraints
Regulatory Challenges to Hinder Market Growth
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The market for CBD pouches is witnessing a surge in competition as more companies are entering the market with a variety of products. Established players in the CBD industry are leading the market, but new entrants are also disrupting the market with their unique marketing strategies and innovative products. The increasing competition is due to the growing demand for CBD pouches among consumers seeking a convenient and discreet method of consuming CBD. As a result, companies are striving to develop high-quality products to attract and retain customers. The competition is also driving companies to adopt aggressive marketing and pricing strategies to gain a competitive edge. The CBD pouch market has witnessed a significant shift in distribution channels, with online sales dominating the market. Many companies are using e-commerce platforms to reach a wider audience and offer convenience to their customers. However, brick-and-mortar stores such as specialty shops, health stores, and pharmacies also play a significant role in the distribution of CBD pouches.
To stay competitive, companies are investing heavily in product innovation, branding, and marketing. With a wide range of products available in the market, companies are focusing on creating unique flavors, dosages, and packaging to differentiate themselves from their competitors. Innovative packaging is gaining popularity as companies are focusing on eco-friendly and sustainable packaging options. Moreover, companies are utilizing various marketing channels to reach their target audience and increase brand awareness. Social media platforms, influencer marketing, and content marketing are popular among companies to promote their products. As the market becomes more competitive, companies are also investing in research and development to create more effective and efficient CBD pouches.
CBD Pouches Market Top Player’s Company Profiles
CBD Pouches Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
Our analysis of the global CBD pouches market suggests that the market is poised for significant growth during the forecast period, owing to the various advantages it offers. The convenience, precise dosing, and safer consumption methods make CBD pouches an attractive option for consumers seeking the potential therapeutic benefits of CBD. As CBD is known to provide relief from pain, anxiety, depression, and improve sleep quality, consumers are increasingly interested in incorporating CBD into their daily routines.
However, the regulatory environment for CBD is complex and continually evolving. The strict regulations and prohibitions on the use of CBD in many countries can significantly limit the distribution and availability of CBD pouches. Therefore, companies in the CBD pouches market must stay informed and adapt their strategies to comply with the regulatory environment of the countries they operate in.
Report Metric | Details |
---|---|
Market size value in 2023 | USD 112.6 million |
Market size value in 2031 | USD 518.8 million |
Growth Rate | 18.5% |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Million |
Segments covered |
|
Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
CBD Pouches Market Recent Developments
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the CBD Pouches Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the CBD Pouches Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the CBD Pouches Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the CBD Pouches Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG30J2020
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