CBD Pouches Market Size, Share, Growth Analysis, By Type(Dry pouches, wet pouches, loose pouches, and others), By Flavours(Mint, wintergreen, citrus, berry), By Distribution channel(Online, offline, and others), By Biomarker(PD-L1, BRCA, KRAS, EGFR), By Region - Industry Forecast 2024-2031

The CBD pouch market in North America accounted for the largest revenue share of more than 35% in 2021. The increasing sales of CBD pouches among adult smokers in the region are contributing to the growing demand for the product. Additionally, the Centers for Disease Control and Prevention report revealed that 65.3% of U.S. youth expressed a desire to quit using all tobacco products in 2021. To reduce the symptoms and assist in the process of quitting smoking, FDA-approved therapies such as CBD pouches, nicotine skin patches, gum, and lozenges are becoming more popular. Therefore, this presents a significant market opportunity for CBD pouch manufacturers in the region.Furthermore, the passage of the Farm Bill in 2018 legalized the commercial production of hemp in the U.S., allowing manufacturers to grow industrial hemp with a license from the USDA or the state and then sell products containing hemp-derived CBD.

On the other hand, Europe is expected to expand at the fastest compound annual growth rate (CAGR) of 19.7% during the forecast period. The growing awareness among consumers regarding the therapeutic effects of CBD pouches is expected to drive the demand for the product in the region. The presence of several players with a strong foothold in the market, such as Cannadips Europe, Nicopods ehf., and The Snus Brothers, is also expected to strengthen the regional market outlook. To expand their footprint and widen their customer base in the region, key players are adopting partnership strategies. For example, in December 2021, Poko Group (UK) Ltd. partnered with Active CBD Manufacturing Ltd. to advance its accessibility of products in U.k . and reduce the final purchase cost of CBD pouches. Poko's CBD Pouches, which come in eight different flavors, including berry blast, berry breeze, mango crush, blackcurrant anise, strawberry haze, ice apple, glacial mint, and cherry orchard, will be launched in the U.K. as a solution for CBD users seeking a discreet and smoke-free method to reduce anxiety and stress and improve their sleep cycle.