CBD Pouches Market Size, Share, Growth Analysis, By Type(Dry pouches, wet pouches, loose pouches, and others), By Flavours(Mint, wintergreen, citrus, berry), By Distribution channel(Online, offline, and others), By Biomarker(PD-L1, BRCA, KRAS, EGFR), By Region - Industry Forecast 2024-2031

CBD Pouches Market size was valued at USD 112.6 million in 2021 and is poised to grow from USD 133.43 million in 2022 to USD 518.8 million by 2030, growing at a CAGR of 18.5% in the forecast period (2023-2030).

The market for CBD pouches is witnessing a surge in competition as more companies are entering the market with a variety of products. Established players in the CBD industry are leading the market, but new entrants are also disrupting the market with their unique marketing strategies and innovative products. The increasing competition is due to the growing demand for CBD pouches among consumers seeking a convenient and discreet method of consuming CBD. As a result, companies are striving to develop high-quality products to attract and retain customers. The competition is also driving companies to adopt aggressive marketing and pricing strategies to gain a competitive edge. The CBD pouch market has witnessed a significant shift in distribution channels, with online sales dominating the market. Many companies are using e-commerce platforms to reach a wider audience and offer convenience to their customers. However, brick-and-mortar stores such as specialty shops, health stores, and pharmacies also play a significant role in the distribution of CBD pouches. 'Altria Group, Inc.', 'British American Tobacco p.l.c.', 'Canopy Growth Corporation', 'Cannadips CBD', 'DRYFT Sciences LLC', 'Fiedler & Lundgren AB', 'General Snus AB', 'GN Tobacco Sweden AB', 'Gotlandssnus AB', 'HAY, Inc.', 'Imperial Brands PLC', 'Japan Tobacco Inc.', 'KRAV Snus AB', 'Kretek International, Inc.', 'Lyft Inc.', 'NICOVENTURES LTD.', 'Nordic Snus AB', 'Philip Morris International Inc.', 'Pöschl Tabak GmbH & Co. KG', 'Skruf Snus AB', 'In March 2022, SpectrumLeaf Ltd, a manufacturer of high-quality CBD products, collaborated with Voon Innovation to introduce Voon hemp Snus pouches - a vegan, smokeless, and natural alternative to cannabis that does not contain nicotine. Using their proprietary technology, the two companies have created an innovative hemp pouch product that offers optimized bioavailability of hemp cannabinoids and is completely THC-free..'

As consumers become more aware of the potential health benefits associated with CBD, the demand for products containing this compound is on the rise. This driver of market has resulted in the development of a wide range of CBD products, including CBD pouches. As CBD is believed to have potential therapeutic effects such as pain relief, reducing anxiety and depression, and improving sleep quality, consumers are increasingly seeking out new ways to incorporate CBD into their daily routines. Additionally, CBD pouches offer a discreet and convenient way to consume CBD, making them an attractive option for those who want to use CBD while on-the-go. These factors are expected to be key drivers of growth in the CBD pouch market.

Companies in the CBD pouch market are increasingly focusing on product innovation, investing in research and development to create new and innovative products. They are looking to develop CBD pouches that offer unique features such as improved bioavailability, faster onset time, and longer duration of effects. These innovative products are designed to provide better value to consumers, making them more appealing and driving growth in the market. For example, companies are experimenting with different extraction methods, using nanotechnology to increase the bioavailability of CBD, and developing new delivery methods to provide a faster onset time and longer duration of effects. This trend is expected to continue in the future, as companies compete to develop the most effective and efficient CBD pouch products.

The CBD pouch market in North America accounted for the largest revenue share of more than 35% in 2021. The increasing sales of CBD pouches among adult smokers in the region are contributing to the growing demand for the product. Additionally, the Centers for Disease Control and Prevention report revealed that 65.3% of U.S. youth expressed a desire to quit using all tobacco products in 2021. To reduce the symptoms and assist in the process of quitting smoking, FDA-approved therapies such as CBD pouches, nicotine skin patches, gum, and lozenges are becoming more popular. Therefore, this presents a significant market opportunity for CBD pouch manufacturers in the region.Furthermore, the passage of the Farm Bill in 2018 legalized the commercial production of hemp in the U.S., allowing manufacturers to grow industrial hemp with a license from the USDA or the state and then sell products containing hemp-derived CBD.