Cloth Diaper Market Size, Share, Growth Analysis, By Type(Single-layer, Multi-layer diapers), By End-User(Babies, Disable, Elderly), By Sales Channel(Online Stores, Pharmaceutical Store, Supermarket/Hypermarket), By Region - Industry Forecast 2025-2032


Report ID: SQSG30L2023 | Region: Global | Published Date: April, 2024
Pages: 165 |Tables: 89 |Figures: 76

Cloth Diaper Market Insights

Cloth Diaper Market size was valued at USD 2.86 Billion in 2023 and is poised to grow from USD 3.09 Billion in 2024 to USD 6.29 Billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

A cloth diaper is a piece of clothing used for babies who haven't been socialized to complete basic bodily functions. According to a research, individuals are now considering cloth diapers because they are reusable and have comparable quality to plastic diapers.

The standard of living is rising along with the global population. The trend of people adopting technologies that make life simpler is also being seen in diapers. As the number of newborns rises, the market for infant cloth diapers appears to have a promising future. Over the years, this will fuel expansion in the global cloth diaper market. As cloth diapers are reusable and produce less trash than disposable diapers, there is an increasing awareness of the environmental advantages of using them. Additionally, cloth diapers are growing in popularity among parents who want to diaper their kids in a more natural and environmentally responsible way. The market for cloth diapers is expanding as a result of the rising price of disposable diapers. The inclination among parents for the designer and fashionable cloth diapers is another element fueling the expansion of the cloth diaper industry. Parents are increasingly choosing designer cloth diapers that can be worn as a fashion statement or matched to their child's attire.

US Cloth Diaper Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 2.64 billion

Largest Segment

Single Layer

Fastest Growth

Single Layer

Growth Rate

8.2% CAGR

Global Cloth Diaper Market 2021-2028 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)

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Cloth Diaper Market Segmental Analysis

Cloth Diaper Market can be segmented on the basis of the  type, end user, sales channel, and region. On the basis of type, the Cloth Diaper Market is segmented into a single layer and multilayer diapers. By sales channel, the Cloth Diaper Market is segmented into Online Stores, Pharmaceutical Store, Supermarket/Hypermarket. Based on end user, the Cloth Diaper Market is segmented into Babies, Disable, Elderly. Based on region, the cloth diaper market is segmented into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa.

Cloth Diaper Market Analysis by Type

A cloth diaper with only one layer of fabric is referred to as a single-layer cloth diaper. They are the most straightforward and affordable type of cloth diapering, but they also need to be changed more frequently than other types. Although there are many materials that can be used to make single-layer diapers, cotton is the most popular option. They can be produced at home or bought ready-made. An absorbent insert is typically sewed into single-layer diapers, which helps to increase their capacity for absorption.

Several layers of fabric, typically with a waterproof layer in the middle, make up a multi-layer cloth diaper. Because they are more absorbent than single-layer cloth diapers, multi-layer cloth diapers are a suitable option for overnight use or for babies who wet a lot. They might cost more, though, and they might take longer to dry.

Cloth Diaper Market Analysis by End User

The market is divided into three segments based on end-user: babies, disabled, and elderly. Babies are expected to dominate the market because only a small percentage of the elderly and people with disabilities require the use of diapers, whereas diapers are required for all babies.

Cloth Diaper Market Analysis by Sales Channel

The market is divided into three sales channels: online stores, pharmaceutical stores, and supermarkets/hypermarkets. The supermarket/hypermarket is expected to be the largest market because it allows parents to buy the product while shopping for other household goods items, and a large number of brands have a presence in this location.

Global Cloth Diaper Market By Type, 2021 (%)

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Cloth Diaper Market Regional Insights

The global cloth diaper market is dominated by Asia Pacific, excluding Japan (APEJ). This is explained by the increased fertility rates and corresponding population growth observed in this region. It is expected that increasing public awareness and investments in healthcare infrastructure would accelerate the adoption of cloth diapers. Due to the high level of awareness regarding the advantages of cloth diapers and their eco-friendliness, North America is predicted to experience the largest growth rate over the projection period. During the projection period, a moderate rate of cloth diaper market growth in Europe is expected. Due to its expanding population and rising disposable income, the Asia Pacific region is expected to experience the greatest growth in the cloth diaper market over the forecast period.

Due to factors including the expanding population and improved economic conditions in nations like Saudi Arabia, Kuwait, Qatar, and the United Arab Emirates, the Middle East and Africa are expected to be major markets for cloth diapers over the projected period. Due to growing population and rising senior population rate, North America and Europe are predicted to experience modest growth in this market. Despite a higher than average demand for personal care goods in this area of the world, the above-mentioned facts indicate that momentum will continue to be steady. The markets for cloth diapers are also expected to grow in size in Latin America and Africa. Nigeria has the distinction of having the world's youngest population. The cloth diapers market is expected to continue expanding as these communities' standards of living rise.

Global Cloth Diaper Market By Geography, 2021-2028
  • Largest
  • Fastest

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Cloth Diaper Market Dynamics

Cloth Diaper Market Driver

  • The fertility rate has been declining, and it now stands at 2.5 children per woman, but the global population is still growing at a rate of 1.1% annually. There are 7.8 billion people living on the planet today, and by the end of the twenty-first century, there will likely be 11 billion. The market for baby cloth diapers will rise in the upcoming years, according to these trends.
  • The personal care sector is seeing an increase in investment. By 2028, this industry is expected to grow rapidly. As parents spend more money on their children's care, diapers play a significant role in cloth diaper market.

Cloth Diaper Market Restraint

  • The greatest obstacle to the widespread use of cloth alternatives is the convenience of disposable diapers in terms of use and disposal. Additionally, cloth diapers need to be changed more frequently than disposable plastic diapers because they are less absorbent. The sales of cloth diapers are threatened by the availability of disposable plastic diapers in a wider range of options, some of which feature greener throwaway diaper technologies. Market expansion is anticipated to be aided by rising demand for hybrid baby cloth diapers and biodegradable baby cloth diapers.

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Cloth Diaper Market Competitive Landscape

The global cloth diaper market has a small number of manufacturers, which has somewhat consolidated the market. It is expected that these firms will expand their production capabilities and support market advances. To meet production targets, plants that produce cloth diaper components should merge

Top Players in the Global Cloth Diaper Market

  • Kao Corporation
  • Procter & Gamble Co.
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Ontex Group NV
  • Svenska Cellulosa Aktiebolaget (SCA)
  • BumGenius (Cotton Babies Inc.)
  • GroVia
  • Thirsties Baby
  • Rumparooz
  • Charlie Banana
  • Bambino Mio
  • Smart Bottoms
  • Blueberry Diapers
  • FuzziBunz
  • bumGenius
  • Planet Wise
  • TotsBots
  • ImseVimse
  • Flip

Cloth Diaper Market Recent Development

  • In September 2022, Gerber Childrenswear LLC announced the launch of Our Softest Edit, a new Gerber® baby and toddler apparel line developed in partnership with Livaeco™ by Birla Cellulose.
  • On March 9, 2022, Kimberly-Clark, a U.S.-based international personal care company that primarily manufactures paper-based consumer goods, will open a USD 100 million diaper manufacturing facility in Nigeria. To better serve its customers, the brand-new cutting-edge manufacturing plant in Ikorodu, Lagos State, has upgraded technology and capacities. The new manufacturing capacity is expected to meet the region's growing demand for high-quality, secure baby care and feminine goods.

Cloth Diaper Key Market Trends

  • Major developments are being made in the cloth diaper industry on a global scale to improve the effectiveness and performance of the finished goods. Leading cloth diaper producers are putting deliberate effort into ensuring biodegradability in order to make sure the goods are recyclable. To ensure that their goods have little to no environmental impact, cloth diaper producers are investing in research and development. The market for cloth diapers has increased as a result.

Cloth Diaper Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, increasing children population and awareness in people boosted the global cloth diaper market. In 2021, the US dominated the global cloth diapers market owing to the region's highly aware and economically stable population.

Report Metric Details
Market size value in 2019 USD 2.64 billion
Market size value in 2031 USD 5.81 billion
Growth Rate 8.2%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Single-layer, Multi-layer diapers
  • End-User
    • Babies, Disable, Elderly
  • Sales Channel
    • Online Stores, Pharmaceutical Store, Supermarket/Hypermarket
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Kao Corporation
  • Procter & Gamble Co.
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Ontex Group NV
  • Svenska Cellulosa Aktiebolaget (SCA)
  • BumGenius (Cotton Babies Inc.)
  • GroVia
  • Thirsties Baby
  • Rumparooz
  • Charlie Banana
  • Bambino Mio
  • Smart Bottoms
  • Blueberry Diapers
  • FuzziBunz
  • bumGenius
  • Planet Wise
  • TotsBots
  • ImseVimse
  • Flip
Customization scope

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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Cloth Diaper Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Cloth Diaper Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Cloth Diaper Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cloth Diaper Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cloth Diaper Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Cloth Diaper Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Cloth Diaper Market size was valued at USD 2.64 billion in 2019 and is poised to grow from USD 2.86 billion in 2023 to USD 5.81 billion by 2031, growing at a CAGR of 8.2% in the forecast period (2024-2031).

The global cloth diaper market has a small number of manufacturers, which has somewhat consolidated the market. It is expected that these firms will expand their production capabilities and support market advances. To meet production targets, plants that produce cloth diaper components should merge 'Kao Corporation', 'Procter & Gamble Co.', 'Unicharm Corporation', 'Kimberly-Clark Corporation', 'Ontex Group NV', 'Svenska Cellulosa Aktiebolaget (SCA)', 'BumGenius (Cotton Babies Inc.)', 'GroVia', 'Thirsties Baby', 'Rumparooz', 'Charlie Banana', 'Bambino Mio', 'Smart Bottoms', 'Blueberry Diapers', 'FuzziBunz', 'bumGenius', 'Planet Wise', 'TotsBots', 'ImseVimse', 'Flip'

The fertility rate has been declining, and it now stands at 2.5 children per woman, but the global population is still growing at a rate of 1.1% annually. There are 7.8 billion people living on the planet today, and by the end of the twenty-first century, there will likely be 11 billion. The market for baby cloth diapers will rise in the upcoming years, according to these trends.

Major developments are being made in the cloth diaper industry on a global scale to improve the effectiveness and performance of the finished goods. Leading cloth diaper producers are putting deliberate effort into ensuring biodegradability in order to make sure the goods are recyclable. To ensure that their goods have little to no environmental impact, cloth diaper producers are investing in research and development. The market for cloth diapers has increased as a result.

The global cloth diaper market is dominated by Asia Pacific, excluding Japan (APEJ). This is explained by the increased fertility rates and corresponding population growth observed in this region. It is expected that increasing public awareness and investments in healthcare infrastructure would accelerate the adoption of cloth diapers. Due to the high level of awareness regarding the advantages of cloth diapers and their eco-friendliness, North America is predicted to experience the largest growth rate over the projection period. During the projection period, a moderate rate of cloth diaper market growth in Europe is expected. Due to its expanding population and rising disposable income, the Asia Pacific region is expected to experience the greatest growth in the cloth diaper market over the forecast period.

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Cloth Diaper Market

Report ID: SQSG30L2023

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