USD 3.25 billion
Cloud Advertising Market Size, Share, Growth Analysis, By Service Type(Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS)), By User Group(SMEs, Large Enterprises), By Deployment Model(Public Cloud, Private Cloud, Hybrid Cloud), By End-User(BFSI, Government, IT & Telecommunication, Media & Entertainment), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG45F2038 |
Region:
Global |
Published Date: February, 2024
Pages:
265
|Tables:
118
|Figures:
77
Cloud Advertising Market Insights
Cloud Advertising Market size was valued at USD 3.25 billion in 2019 and is poised to grow from USD 3.84 billion in 2023 to USD 14.53 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).
Cloud advertising refers to cloud-based services that support the transaction, advertisement-related data, and product selection, with the price and content finalized at the time of end-user access. Marketing has evolved significantly over the last decade. With the increasing adoption of internet access among end-users, marketers have adopted a strategy to target specific customers based on their needs from the comfort of their own homes. Outdoor marketing is no longer the only way to reach a specific audience. Marketing techniques such as email marketing and social media marketing assist end-users in attracting the target audience.
The rising demand for consumer analytics and targeted marketing is propelling the cloud advertising market forward. The rise in digitization and the growing popularity of e-commerce among people are important factors driving the growth of the cloud advertising market. Nearly 80% of U.S. businesses that use cloud services have two or more major cloud providers. During the forecast period, the majority of North American brands are expected to increase their cloud marketing and advertising budgets by nearly 25%. Furthermore, consumers now prefer to do all of their shopping online.
The entire business model of e-commerce giants such as Flipkart, Amazon, Snapdeal, and others is based on online marketing. All of these online shopping platforms have integrated cloud services into their business models and use online advertising to connect with customers, which is critical to the growth of the cloud advertising market.
US Cloud Advertising Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
SMEs
Fastest Growth
SMEs
Growth Rate
18.1% CAGR
Global Cloud Advertising Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Cloud Advertising Market Segmental Analysis
The Global Cloud Advertising Market is segmented based on service type, user group, deployment type, end-user, and region. Based on Service Type it is categorized into Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS), Based on User Group it is categorized into SMEs and Large Enterprises, Based on Deployment Model it is categorized into Public Cloud, Private Cloud, Hybrid Cloud, Based on End User it is categorized into BFSI, Government, IT & Telecommunication, Media & Entertainment, Retail Based on the region it is categorized into North America, Europe, Asia-Pacific, South America, and MEA.
Cloud Advertising Market Analysis by End-user
During the forecast period, the retail segment is expected to have a dominant Cloud Advertising Market share. With its continued emphasis on leveraging internet technologies, the retail vertical is becoming more customer centric. Due to rising consumer purchasing power, it is expected to be one of the fastest-growing verticals. The retail and eCommerce industry has progressed far beyond the goods displayed in store windows to the availability of goods on mobile devices via the internet. Before purchasing products, buyers compare prices, read product reviews, and visit competitor websites. According to SQ analysis, 82% of marketers start their customer journey online before making a physical purchase. To remain competitive in the market, retailers use a variety of marketing strategies to attract customers to the physical store rather than the online eCommerce platform.
Cloud Advertising Market Analysis by User Group
During the forecast period, the Small and Medium Enterprise segment is expected to have a dominant Cloud Advertising Market share. The cloud advertising market is expanding, and cloud advertising solutions are being adopted by a wide range of end-users for a wide range of applications. These solutions are being widely adopted by both large corporations and medium-sized enterprises. The section on organization size has been divided into sections based on the total number of employees in an organization. Due to the growth of big data across all industries, both large enterprises and SMEs are adopting cloud-based data warehouse solutions around the world.
Global Cloud Advertising Market By User Group, 2021 (%)
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Cloud Advertising Market Regional Insights
North America is expected to have the largest global Cloud Advertising Market share. The growing demand for an improved cloud advertising platform is expected to drive the cloud advertising market in this region. Major market players such as IBM Corporation, Salesforce, and Oracle Corporation, among others, are present. These players are collaborating, acquiring, developing new products, and improving existing ones, which is fueling Cloud Advertising Market growth in this region. For instance, in May 2021, Experian Information Solutions, Inc. collaborated with Microsoft Corporation to assist organizations in improving the quality of their data, allowing them to make more accurate decisions and provide better outcomes for their customers.
During the forecast period, Asia Pacific is expected to grow significantly. The increasing adoption of cloud advertising platforms in China, India, Singapore, South Korea, and other countries is expected to drive rapid Cloud Advertising Market growth in this region. Furthermore, the presence of a sufficient number of Cloud Advertising Market vendors is driving demand for cloud advertising in the region.
Global Cloud Advertising Market By Geography, 2021 - 2028
- Largest
- Fastest
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Cloud Advertising Market Dynamics
Cloud Advertising Market Driver
- Technological advancements on the internet, combined with its increasing commercial application and the rapid growth in the number of internet users worldwide, have not only shaped the evolution of cloud advertising through various forms of digital advertising, but have also improved advertising business models, and Cloud Advertising Market levels, and players. These factors are going to drive the cloud advertisement Cloud Advertising Market over the forecast year.
- The market's key driving forces are the rising number of smartphone users, high internet penetration, and growing use of digital media are expected to increase the number of online users globally, opening new growth opportunities for the cloud advertising market over the forecast period. As more and more things become digitalized and smartphone users gain access to high-speed internet, the consumption of digital content has increased, which is expected to create more lucrative opportunities for key Cloud Advertising Market players.
- Around 1.8 billion people worldwide are thought to have made online purchases in 2018. Traditional retailers and business organizations are increasingly requesting to operate their operations on the expanding e-commerce platforms like Amazon, Walmart, Alibaba, Flipkart, and others, creating competition for outstanding product sales and a surge in online advertising for better product promotion.
- Businesses use a variety of advertisements to entice customers and boost product sales in the era of digital advertising. Due to their higher return on investment and favorable consumer response, contextual advertisements have experienced the fastest growth among all of these advertisement formats among advertisers.
Cloud Advertising Market Restraint
- The growing demand for digital advertising is driving up the demand for cloud advertising, and this increased demand is expected to expand data collection from users through a variety of channels. Furthermore, regulatory bodies have framed several policies and regulations to facilitate a high level of security in cloud advertising. However, such regulations and norms serve as important safety measures that are rigid, potentially impeding the growth of the cloud advertising market.
- Systems for cloud advertising rely on internet connectivity. The biggest barrier to users accessing the services can be a server downtime activity. Additionally, internet outages pose a threat to the world economy. For instance, according to the Indian Council for Research on International Economic Relations, a 16315-hour internet outage in India from 2012 to 2017 cost the country's economy $3.04 billion (ICRIER). During the forecast period, all of these elements are anticipated to hinder market growth.
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Cloud Advertising Market Competitive Landscape
The market's leading players have a high level of Cloud Advertising Market penetration into cloud premises, resulting in a higher long-term competitive advantage through innovation. All of the remaining cloud advertising companies are competing for a substantial market share, resulting in intense competition. Companies in the Cloud Advertising Market are also acquiring companies that are working on Cloud Advertising technologies to strengthen their product capabilities.
Cloud Advertising Market Top Players Company Profiles
- Google LLC
- Amazon Web Services, Inc.
- Facebook, Inc.
- Microsoft Corporation
- Adobe Systems Inc.
- Oracle Corporation
- Salesforce.com, Inc.
- IBM Corporation
- The Trade Desk, Inc.
- Verizon Communications Inc.
- AppNexus Inc.
- PubMatic, Inc.
- Rubicon Project, Inc.
- OpenX Technologies, Inc.
- Centro, Inc.
- TubeMogul, Inc.
- DataXu, Inc.
- Tremor Video, Inc.
- InMobi Pte Ltd
- AdRoll, Inc.
Cloud Advertising Market Recent Developments
- In June 2022, Google Cloud Deploy support for Skaffold version 1.37.1 has been updated to version 1.37.2, which is now the default Skaffold version
- In May 2022, Mark Zuckerberg announced that Meta will make the new, cloud-based version of the WhatsApp Business Platform available to any business in the world. With this new API, the company is providing free, secure cloud hosting services so that businesses and developers can quickly access our service, build directly on top of WhatsApp to customize their experience, and increase their response time for their customers.
- In September 2021, Acquia, Inc. acquired Widen, a provider of product information management software and digital asset management services, to improve its Digital Experience Platform (DXP) and provide more distinct customer experiences.
- In October 2020, SAP SE acquired Emarsys, a cloud-based marketing firm. SAP SE intends to change its customer communication across all online channels because of this acquisition.
Cloud Advertising Key Market Trends
- COVID-19 had a positive impact on the Cloud Advertising Market for cloud advertising. The governments of several countries imposed a lockdown, resulting in the closure of many businesses, retail outlets, information technology and telecommunications companies, and educational institutions. Following COVID-19, the demand for online shopping increased significantly because people were able to select a product on an e-commerce platform while sitting in the comfort of their own homes. Furthermore, COVID-19 had a negative impact on many businesses due to the inability to work from offices and retail stores. Consumers have flocked to digital channels in droves for information, entertainment, education, and to stay in touch with friends and family. As a result, it has been determined that the demand for cloud advertising has significantly increased among all end-users following COVID-19, and this is expected to drive the Cloud Advertising Market during the forecast period.
- Some e-commerce conglomerates, such as Amazon, have incorporated cloud services into their business models, which are based on cloud marketing, thereby utilizing internet tools to connect with customers. It aids in the creation of a consistent buyer experience, the provision of services to customers at each stage of their journey, and the tracking of every customer touchpoint required for highly sophisticated real-time communication and coordination of marketers, content, data, processes, and reporting.
Cloud Advertising Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research. SQ identified the key trends of the market.
According to our analysis, the rising number of smartphone users, rising internet penetration, and rising consumption of digital media have resulted in a significant increase in online users. This creates a whole new avenue for dynamic advertising, which will expand the cloud advertising market over the forecast period. according to our analysis, the number of smartphone users is expected to reach 9.5 billion by 2027. These smartphone users will have internet access and will consume more digital content, resulting in more opportunities for the cloud advertising market in the future.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.25 billion |
| Market size value in 2031 | USD 14.53 billion |
| Growth Rate | 18.1% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Cloud Advertising Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Cloud Advertising Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Cloud Advertising Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cloud Advertising Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cloud Advertising Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Cloud Advertising Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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