Cloud Advertising Market Size, Share, Growth Analysis, By Service Type(Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS)), By User Group(SMEs, Large Enterprises), By Deployment Model(Public Cloud, Private Cloud, Hybrid Cloud), By End-User(BFSI, Government, IT & Telecommunication, Media & Entertainment), By Region - Industry Forecast 2024-2031

Cloud Advertising Market size was valued at USD 3.25 billion in 2019 and is poised to grow from USD 3.84 billion in 2023 to USD 14.53 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).

Cloud advertising refers to cloud-based services that support the transaction, advertisement-related data, and product selection, with the price and content finalized at the time of end-user access. Marketing has evolved significantly over the last decade. With the increasing adoption of internet access among end-users, marketers have adopted a strategy to target specific customers based on their needs from the comfort of their own homes. Outdoor marketing is no longer the only way to reach a specific audience. Marketing techniques such as email marketing and social media marketing assist end-users in attracting the target audience.

The rising demand for consumer analytics and targeted marketing is propelling the cloud advertising market forward. The rise in digitization and the growing popularity of e-commerce among people are important factors driving the growth of the cloud advertising market. Nearly 80% of U.S. businesses that use cloud services have two or more major cloud providers. During the forecast period, the majority of North American brands are expected to increase their cloud marketing and advertising budgets by nearly 25%. Furthermore, consumers now prefer to do all of their shopping online.

The entire business model of e-commerce giants such as Flipkart, Amazon, Snapdeal, and others is based on online marketing. All of these online shopping platforms have integrated cloud services into their business models and use online advertising to connect with customers, which is critical to the growth of the cloud advertising market.

US Cloud Advertising Market is poised to grow at a sustainable CAGR for the next forecast year.