Cloud Advertising Market

Cloud Advertising Market Size, Share, Growth Analysis, By Component (Platforms, Services), By Application, By Organization Size, By Deployment Model, By Verticals, By Region - Industry Forecast 2025-2032


Report ID: SQMIG45F2038 | Region: Global | Published Date: December, 2024
Pages: 265 | Tables: 118 | Figures: 77

Cloud Advertising Market Insights

Cloud Advertising Market size was valued at USD 3.84 Billion in 2023 and is poised to grow from USD 4.54 Billion in 2024 to USD 17.16 Billion by 2032, growing at a CAGR of 18.1% during the forecast period (2025-2032).

Cloud advertising refers to cloud-based services that support the transaction, advertisement-related data, and product selection, with the price and content finalized at the time of end-user access. Marketing has evolved significantly over the last decade. With the increasing adoption of internet access among end-users, marketers have adopted a strategy to target specific customers based on their needs from the comfort of their own homes. Outdoor marketing is no longer the only way to reach a specific audience. Marketing techniques such as email marketing and social media marketing assist end-users in attracting the target audience.

The rising demand for consumer analytics and targeted marketing is propelling the cloud advertising market forward. The rise in digitization and the growing popularity of e-commerce among people are important factors driving the growth of the cloud advertising market. Nearly 80% of U.S. businesses that use cloud services have two or more major cloud providers. During the forecast period, the majority of North American brands are expected to increase their cloud marketing and advertising budgets by nearly 25%. Furthermore, consumers now prefer to do all of their shopping online.

The entire business model of e-commerce giants such as Flipkart, Amazon, Snapdeal, and others is based on online marketing. All of these online shopping platforms have integrated cloud services into their business models and use online advertising to connect with customers, which is critical to the growth of the cloud advertising market.

US Cloud Advertising Market is poised to grow at a sustainable CAGR for the next forecast year.

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Cloud Advertising Market size was valued at USD 3.84 Billion in 2023 and is poised to grow from USD 4.54 Billion in 2024 to USD 17.16 Billion by 2032, growing at a CAGR of 18.1% during the forecast period (2025-2032).

The market's leading players have a high level of Cloud Advertising Market penetration into cloud premises, resulting in a higher long-term competitive advantage through innovation. All of the remaining cloud advertising companies are competing for a substantial market share, resulting in intense competition. Companies in the Cloud Advertising Market are also acquiring companies that are working on Cloud Advertising technologies to strengthen their product capabilities. 'Google LLC ', 'Oracle ', 'IBM Corporation ', 'Amazon Web Services, Inc. ', 'Adobe ', 'Salesforce, Inc. ', 'Wipro ', 'The Nielsen Company (US), LLC. ', 'Viant Technology LLC ', 'Cavai ', 'Imagine Communications ', 'SAP ', 'Acquia ', 'Demandbase ', 'Experian ', 'Kubient ', 'Fico ', 'Hubspot ', 'Inmobi ', 'Marin software '

Technological advancements on the internet, combined with its increasing commercial application and the rapid growth in the number of internet users worldwide, have not only shaped the evolution of cloud advertising through various forms of digital advertising, but have also improved advertising business models, and Cloud Advertising Market levels, and players. These factors are going to drive the cloud advertisement Cloud Advertising Market over the forecast year.

COVID-19 had a positive impact on the Cloud Advertising Market for cloud advertising. The governments of several countries imposed a lockdown, resulting in the closure of many businesses, retail outlets, information technology and telecommunications companies, and educational institutions. Following COVID-19, the demand for online shopping increased significantly because people were able to select a product on an e-commerce platform while sitting in the comfort of their own homes. Furthermore, COVID-19 had a negative impact on many businesses due to the inability to work from offices and retail stores. Consumers have flocked to digital channels in droves for information, entertainment, education, and to stay in touch with friends and family. As a result, it has been determined that the demand for cloud advertising has significantly increased among all end-users following COVID-19, and this is expected to drive the Cloud Advertising Market during the forecast period.

North America is expected to have the largest global Cloud Advertising Market share. The growing demand for an improved cloud advertising platform is expected to drive the cloud advertising market in this region. Major market players such as IBM Corporation, Salesforce, and Oracle Corporation, among others, are present. These players are collaborating, acquiring, developing new products, and improving existing ones, which is fueling Cloud Advertising Market growth in this region. For instance, in May 2021, Experian Information Solutions, Inc. collaborated with Microsoft Corporation to assist organizations in improving the quality of their data, allowing them to make more accurate decisions and provide better outcomes for their customers.

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Cloud Advertising Market

Report ID: SQMIG45F2038

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