USD 9.58 billion
Cocktail Mixers Market Size, Share, Growth Analysis, By Product(Tonic Water, Club Soda, Ginger, and others), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25E2036 |
Region:
Global |
Published Date: April, 2024
Pages:
223
|Tables:
63
|Figures:
75
Cocktail Mixers Market Insights
Global Cocktail Mixers Market size was valued at USD 9.58 billion in 2022 and is poised to grow from USD 10.43 billion in 2023 to USD 20.64 billion by 2031, at a CAGR of 8.9% during the forecast period (2024-2031).
The increased consumption of alcoholic beverages such as vodka, gin, and numerous forms of cocktails can be related to market expansion. Furthermore, the rising demand for cocktail mixers as a flavor enhancer in various cocktails will propel the business forward throughout the projection period. Furthermore, the industry's ongoing creation of unique items and appealing inventive packaging is a prominent trend, boosting demand for mixers in emerging nations.
The growing customer preference for cocktail drinks with varied flavors and tastes, as a result of their increasing popularity, is boosting market expansion. Furthermore, young working professionals and millennials value taste over alcohol content in drinks, accelerating the market expansion. Furthermore, as customers have become more health conscious, they have begun to move to low-alcohol drinks, propelling the sector.
Furthermore, cocktails offer a wide range of options for clients in terms of both healthy and innovative items, such as cocktails infused with ginger, quinine, or lavender, which are beneficial to one's health and are predicted to drive market growth. As a result, bars and restaurants are focused on creating innovative cocktails with healthier ingredients, which is likely to drive market growth over the forecast period. Furthermore, millennials and younger generations are the primary consumers of gin and tonic water around the world. Furthermore, rising customer demand for premium products with novel package designs, flavors, and brands are boosting the market growth.
Yet, rising health consciousness among customers impedes business expansion by boosting demand for non-alcoholic beverages. Furthermore, consumers are migrating away from alcoholic beverages and towards plant-based beverages. Furthermore, as a result of the COVID-19 outbreak, customers are looking for goods supplemented with minerals and vitamins that promise to provide various health advantages and increase immunity. Furthermore, increased demand for juices including energy drinks and botanical elements, is projected to limit the industry's growth. Furthermore, the expanding at-home party trend around the world will generate opportunities for market expansion during the projection period.
US Cocktail Mixers Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Tonic water
Fastest Growth
Club soda
Growth Rate
8.9% CAGR
Global Cocktail Mixers Market ($ Bn)
Country Share for North America Region (%)
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Cocktail Mixers Market Segmental Analysis
Global Cocktail Mixers Market is segmented on the basis of Product, Distribution Channel, and region. By Product, the Cocktail Mixers Market is segmented into Tonic Water, Club Soda, Ginger, and others. By Distribution Channel, the Cocktail Mixers Market is segmented into Online channels, Offline channels. By Region, the Cocktail Mixers Market is segmented into North America, Europe, Asia Pacific, Central & South America, the Middle East & Africa.
Cocktail Mixers Market Analysis by Product
The tonic water segment dominated the global cocktail mixer market. The growing use of tonic water in cocktails around the world is driving market expansion. Furthermore, due to quinine, a drug used to treat babesiosis and malaria, tonic water is widely used as a healthy drink worldwide. Furthermore, many medical benefits connected with tonic water are expected to drive market expansion throughout the forecast period. Additionally, tonic water makers offer a variety of drinks with added flavors and sweeteners.
The club soda segment is the fastest-growing segment. The growing popularity of club soda among consumers worldwide is driving market expansion. The large application of alcoholic drinks for creating cocktail mixer items such as vodka and gin drives the industry. Furthermore, the increased demand for premium spirits and the return of cocktail trends among young people in established and developing nations are attributed to the expansion of the club soda industry.
Cocktail Mixers Market Analysis by Distribution Channel
The online segment dominates the global market. It is anticipated that the segment, which comprises on-premise consumption in places like pubs, restaurants, hotels, and nightclubs, will spur market expansion. Gin, brandy, cachaça, tequila, rum, vodka, or whisky are some examples of alcoholic beverages that are used as based ingredients in various cocktails to enhance flavor. Also, it is anticipated that the restaurant industry's growing competition, free drink offers, price cuts, and expansion of outlets will speed up market growth.
The offline channel is the fastest-growing segment of the global market. This is due to cocktail beverages becoming more and more well-liked and in demand around the world. Also, consumers in industrialized countries like the U.S., Germany, France, and the U.K. are consuming more alcoholic beverages at home, which is boosting the industry's growth. Furthermore, it is anticipated that the growth of this segment would accelerate over the projected period due to the increase in the sales of cocktail mixers, which are mostly sold through supermarkets, hypermarkets, off-license merchants, and e-commerce platforms.
Global Cocktail Mixers Market Size By Product
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Cocktail Mixers Market Regional Insights
North America dominated the global cocktail mixers market due to its high consumer demand and the presence of a large number of cocktail mixers manufacturers. The United States, in particular, is the largest market in this region, followed by Canada. This region's growth is attributed to the increasing demand for natural and organic beverages, especially among millennials. For example, brands like Sprecher Brewing and Point Premium Beverages are prominent in the Midwest. Meanwhile, companies like Maine Root and Boylan Bottling Co. have a strong presence in the Northeast.
Global cocktail mixers market is also growing in Canada, with several local manufacturers producing unique and high-quality products. Some popular Canadian Cocktail Mixers Brands include Phillips Soda Works, Chill Street Craft Beverage Co., and Corby's Distilleries Ltd.
The Asia-Pacific region is the fastest-growing region in the Global Cocktail Mixers Market, with countries such as Japan, China, and India being the leading markets. The region's growth is attributed to increasing disposable income, changing lifestyles, and growing consumer health consciousness.
Global Cocktail Mixers Market Size By Region
- Largest
- Fastest
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Cocktail Mixers Market Dynamics
Cocktail Mixers Market Drivers
Surging product launches
- Surging product launches and other innovations by market players will drive the market's growth rate. For instance, SkinTe, which is a U.S.-based brand launched mood-boosting sparkling and collagen-infused wellness soda at 1,289 Walmart stores in June 2022 across the country. In this launch, the company will offer consumers three variants: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla.
Rising demand for healthy hydration products
- Increasing demand for healthy hydration products positively affects the market's growth during the forecast period. Customers are drawn increasingly towards healthier beverages such as cocktail mixers and other functional beverages. Increasing awareness among consumers regarding the health benefits of low-calorie drinks, which are prepared with natural ingredients, is the major factor that is expected to drive the demand for healthy hydration drinks and propel the overall market’s growth in the forecast period.
Cocktail Mixers Market Restraints
Negative Consequences of Alcohol Consumption
- Consuming less alcohol is encouraged by consumers' increased health concerns, which is expected to limit the growth of the cocktail mixture market. Alcohol usage can result in liver and heart damage, cancer, and depression, all of which are expected to slow the growth of the cocktail combination industry. Consumers today are looking for beverages that can deliver additional benefits in addition to relieving their thirst. The majority of fruit and beverage companies are expanding their product lines by incorporating probiotic beverages into their functional beverage offering.
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Cocktail Mixers Market Competitive Landscape
To appeal to customers around the world, both small and large firms are developing cutting-edge products and broadening their product lines. Also, several mixer producers are observing a significant demand for the product, particularly among the working population and the younger age. Furthermore, due in large part to the availability of numerous varieties, cocktail mixers are becoming more popular all over the world. Collaboration, the growth of distribution channels, and the introduction of new products are the main priorities for key companies. In the market for cocktail mixers, some notable companies are:
Cocktail Mixers Market Top Player’s Company Profiles
- The Kraft Heinz Company (USA)
- The Coca-Cola Company (USA)
- PepsiCo Inc. (USA)
- Master of Mixes (USA)
- Monin Inc. (USA)
- Royal Rose Syrups (USA)
- Stirrings LLC (USA)
- Jordan's Skinny Mixes (USA)
- Finest Call (USA)
- Liber & Co. (USA)
- Powell & Mahoney (USA)
- Tres Agaves (USA)
- Collins Cocktail Mixer (USA)
- Bittermilk (USA)
- Fresh Victor (USA)
- SuckerPunch Gourmet (USA)
- 18.21 Bitters (USA)
- Tomr's Tonic (USA)
- Cocktail Crate (USA)
- Owl's Brew (USA)
Cocktail Mixers Market Recent Developments
- In March 2024, Topo Chico launched three new flavors out on the market as part of their new Mixer line, for those looking for an alternative with their drinks.
- In February 2024, Jimmy’s, India’s #1 Cocktail Mixer brand launched their new range of Martini Cocktail mixers: Green Apple, Popstar, and an Espresso Martini.
- In February 2024, Mixly Cocktail Co. unveiled the latest addition to its range of handcrafted cocktail mixers, the Bunny Mary. Spotlighting sweet carrots and savory dill, the mix is designed to pair well with gin, tequila or vodka.
Cocktail Mixers Key Market Trends
- People are more worried about the quality of the items they consume and are searching for natural and organic solutions. Cocktail mixers manufacturers have responded to this trend by using high-quality, natural ingredients and avoiding artificial flavors and sweeteners.
- One of the main appeals of Cocktail Mixers is the unique and innovative flavors that manufacturers offer. Consumers are interested in trying new and different flavors, and cocktail mixers manufacturers have been meeting this demand with creative and unexpected flavor combinations.
- While soda has traditionally been associated with high sugar content and unhealthy ingredients, cocktail mixers manufacturers are trying to appeal to health-conscious consumers by offering low-sugar or sugar-free options. Some craft sodas are also made with natural sweeteners like honey or agave.
- With the rise of e-commerce, cocktail mixers manufacturers can now reach a larger audience. Many manufacturers now sell their products online, making it easier for consumers to find and purchase their favorite flavors.
Cocktail Mixers Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global cocktail mixer market analysis, the market is growing rapidly due to the increasing popularity of cocktails and the convenience of using pre-made mixers. The market is expected to grow in the coming years, with the rise in at-home cocktail making and the availability of a wide variety of cocktail mixers on e-commerce platforms. The key players in the market are investing in research and development to introduce new products and expand their market share.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 9.58 billion |
| Market size value in 2031 | USD 20.64 billion |
| Growth Rate | 8.9% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Cocktail Mixers Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Cocktail Mixers Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Cocktail Mixers Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Cocktail Mixers Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Cocktail Mixers Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Cocktail Mixers Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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