Cocktail Mixers Market Size, Share, Growth Analysis, By Product(Tonic Water, Club Soda, Ginger, and others), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2024-2031

Cocktail Mixers Market Drivers

Surging product launches

• Surging product launches and other innovations by market players will drive the market's growth rate. For instance, SkinTe, which is a U.S.-based brand launched mood-boosting sparkling and collagen-infused wellness soda at 1,289 Walmart stores in June 2022 across the country. In this launch, the company will offer consumers three variants: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla.

Rising demand for healthy hydration products

• Increasing demand for healthy hydration products positively affects the market's growth during the forecast period. Customers are drawn increasingly towards healthier beverages such as cocktail mixers and other functional beverages. Increasing awareness among consumers regarding the health benefits of low-calorie drinks, which are prepared with natural ingredients, is the major factor that is expected to drive the demand for healthy hydration drinks and propel the overall market’s growth in the forecast period.

Cocktail Mixers Market Restraints

Negative Consequences of Alcohol Consumption

• Consuming less alcohol is encouraged by consumers' increased health concerns, which is expected to limit the growth of the cocktail mixture market. Alcohol usage can result in liver and heart damage, cancer, and depression, all of which are expected to slow the growth of the cocktail combination industry. Consumers today are looking for beverages that can deliver additional benefits in addition to relieving their thirst. The majority of fruit and beverage companies are expanding their product lines by incorporating probiotic beverages into their functional beverage offering.