Global Cocktail Mixers Market

Cocktail Mixers Market Size, Share, Growth Analysis, By Product(Tonic Water, Club Soda, Ginger, and others), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25E2036 | Region: Global | Published Date: April, 2024
Pages: 223 | Tables: 63 | Figures: 75

Cocktail Mixers Market News

  • In March 2024, Topo Chico launched three new flavors out on the market as part of their new Mixer line, for those looking for an alternative with their drinks.
  • In February 2024, Jimmy’s, India’s #1 Cocktail Mixer brand launched their new range of Martini Cocktail mixers: Green Apple, Popstar, and an Espresso Martini.
  • In February 2024, Mixly Cocktail Co. unveiled the latest addition to its range of handcrafted cocktail mixers, the Bunny Mary. Spotlighting sweet carrots and savory dill, the mix is designed to pair well with gin, tequila or vodka.
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Cocktail Mixers Market size was valued at USD 9.58 billion in 2022 and is poised to grow from USD 10.43 billion in 2023 to USD 20.64 billion by 2031, at a CAGR of 8.9% during the forecast period (2024-2031).

To appeal to customers around the world, both small and large firms are developing cutting-edge products and broadening their product lines. Also, several mixer producers are observing a significant demand for the product, particularly among the working population and the younger age. Furthermore, due in large part to the availability of numerous varieties, cocktail mixers are becoming more popular all over the world. Collaboration, the growth of distribution channels, and the introduction of new products are the main priorities for key companies. In the market for cocktail mixers, some notable companies are: 'The Kraft Heinz Company (USA)', 'The Coca-Cola Company (USA)', 'PepsiCo Inc. (USA)', 'Master of Mixes (USA)', 'Monin Inc. (USA)', 'Royal Rose Syrups (USA)', 'Stirrings LLC (USA)', 'Jordan's Skinny Mixes (USA)', 'Finest Call (USA)', 'Liber & Co. (USA)', 'Powell & Mahoney (USA)', 'Tres Agaves (USA)', 'Collins Cocktail Mixer (USA)', 'Bittermilk (USA)', 'Fresh Victor (USA)', 'SuckerPunch Gourmet (USA)', '18.21 Bitters (USA)', 'Tomr's Tonic (USA)', 'Cocktail Crate (USA)', 'Owl's Brew (USA)'

Surging product launches and other innovations by market players will drive the market's growth rate. For instance, SkinTe, which is a U.S.-based brand launched mood-boosting sparkling and collagen-infused wellness soda at 1,289 Walmart stores in June 2022 across the country. In this launch, the company will offer consumers three variants: White Tea Ginger, Green Tea Grapefruit, and Hibiscus Vanilla.

People are more worried about the quality of the items they consume and are searching for natural and organic solutions. Cocktail mixers manufacturers have responded to this trend by using high-quality, natural ingredients and avoiding artificial flavors and sweeteners.

North America dominated the cocktail mixers market due to its high consumer demand and the presence of a large number of cocktail mixers manufacturers. The United States, in particular, is the largest market in this region, followed by Canada. This region's growth is attributed to the increasing demand for natural and organic beverages, especially among millennials. For example, brands like Sprecher Brewing and Point Premium Beverages are prominent in the Midwest. Meanwhile, companies like Maine Root and Boylan Bottling Co. have a strong presence in the Northeast.

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Global Cocktail Mixers Market

Report ID: SQMIG25E2036

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