![Global Cocoa Based Polyphenols Market](https://res.cloudinary.com/devmoveo/image/upload/v1679474416/skyquest/gallery/Global-Cocoa-Based-Polyphenols-Market.jpg)
Report ID: SQMIG30I2101
Report ID:
SQMIG30I2101 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|
Tables:
63 |
Figures:
75
The global cocoa based polyphenols market is moderately fragmented with the presence of several players. Some of the major players operating in the market are focusing on product innovation, research and development, and partnerships and collaborations to strengthen their market position. They are also investing in marketing and promotional activities to increase brand awareness and reach a wider customer base. Some of the key strategies adopted by these companies include;
New product launches: Companies are launching new and innovative products to cater to changing customer preferences and demands. For instance, in March 2021, Naturex launched a new line of cocoa extracts called CocoaPro, which is rich in polyphenols.
Partnerships and collaborations: Companies are entering into partnerships and collaborations to expand their product portfolio and reach new customers. For instance, in June 2021, Barry Callebaut announced a partnership with FlavaNaturals to produce high-flavanol chocolate products.
Research and development: Companies are investing in research and development activities to improve the quality and efficacy of their products. For instance, in June 2021, Barry Callebaut announced the development of a new technology called ACTICOA to produce cocoa extracts that are high in flavanols.
Mergers and acquisitions: Companies are also engaging in mergers and acquisitions to strengthen their market position and expand their geographical reach. For instance, in January 2021, Symrise AG acquired Sensient Technologies Corporation’s fragrance and flavor business to expand its offerings in the natural ingredients market.
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Report ID: SQMIG30I2101