USD 39.94 billion
Commercial Display Market Size, Share, Growth Analysis, By Product Type(Digital Signage, Display Monitor, Display TVs), By Technology Type(LCD, LED, Others), By Component(Hardware, Software, Services), By Device Type(Flat Panel, Curved Panel, Other Panel), By Size(Below 32 inches, 32 to 52 inches, 52 to 75 inches, Above 75 inches), By Application(Retail, Hospitality, Entertainment, Stadiums & Playgrounds), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25AD2003 |
Region:
Global |
Published Date: July, 2001
Pages:
157
|Tables:
179
|Figures:
79
Commercial Display Market Insights
Commercial Display Market size was valued at USD 39.94 billion in 2019 and is poised to grow from USD 43.25 billion in 2023 to USD 81.78 billion by 2031, growing at a CAGR of 8.28% in the forecast period (2024-2031).
Rapid urbanization is fueling the expansion of the commercial sector in developing nations, due to advancements in infrastructure and changing lifestyles. Retail and hospitality industries are utilizing cutting-edge, digitized promotional tactics to effectively and impactfully sell their products and services. As a result, demand for commercial displays is rising significantly and is expected to rise more throughout the projection period. Furthermore, the increasing demand for 4K and 8K commercial displays coupled with technologies such as AI upscaling, artificial intelligence, and machine learning is likely to drive commercial display market expansion.
Currently, the advertising sector is seeing a surge in the development of ultra-HD material, as opposed to earlier when the machines used to produce UHD content served limited uses and were expensive, such as 4K TVs. Advertisers' increasing development of UHD content for various advertising applications is driving demand for 4K and 8K commercial display devices. Furthermore, manufacturers' huge investments in the creation of high-end-specification goods with enhanced energy efficiency are expected to boost market expansion.
US Commercial Display Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
LCD
Fastest Growth
LCD
Growth Rate
8.28% CAGR
Global Commercial Display Market ($ Bn)
Country Share for North America Region (%)
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Commercial Display Market Segmental Analysis
Global Commercial Display market is segmented based on product type, technology type, component, device type, size, application, and region. Based on the product type, the commercial display market is segmented into digital signage, display monitor, display TVs. Based on the technology type, the market is segmented into LCD, LED, others. Based on the component, the market is segmented into hardware, software, services. Based on the device type, the commercial display market is segmented into flat panel, curved panel, and other panel. Based on the size, the market is segmented into below 32 inches, 32 to 52 inches, 52 to 75 inches, above 75 inches. Based on the application, the commercial display market is segmented into retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, education, transportation, others. Based on the region it is categorized into North America, Europe, Asia-Pacific, South America, and MEA.
Commercial Display Market Analysis by Application
Based on the application, the market is segmented into retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, education, transportation, others. In 2022, the retail sector held the biggest market share. It is the most important industry that requires digital advertisements for marketing and promoting products and services. Retailers are taking a more modern approach to advertising. As a result, commercial-grade TVs and digital signage are in high demand.
The hospitality category is another significant contributor to market growth, owing to the increasing number of hotels, motels, restaurants, QSRs, cafes, and bars. Such facilities necessitate a plethora of display solutions for a variety of applications such as advertising, menu and food display, and entertainment. Over the next six years, the segment is expected to increase steadily.
Because of the development of the transportation industry in China, India, and the Philippines, the transportation sector is predicted to emerge as the fastest-growing application area over the forecast period. Commercial displays are used for advertising in the transportation sector at locations such as airports, railway stations, metro stations, and bus stops. Advertisers are also extensively using digital screens on bus, cabs, trains, and trams.
Global Commercial Display Market By Technology Type
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Commercial Display Market Regional Insights
In 2022, North America is expected to have the biggest share of the commercial display market. The increased penetration of supermarkets/hypermarkets, hotels, restaurants, shopping malls, and other commercial units in North America has considerably contributed to the expansion of the worldwide commercial display market. Furthermore, greater adoption of digital technology for product and service advertisement and promotion in North America has resulted in this region's dominance in the global market. During the projected period, Asia Pacific is expected to be the most opportune segment.
Rapid industrialization and rapid urbanization, together with the increasing penetration of multiple commercial units in the region, are likely to promote the region's adoption of commercial displays in the future years.
Global Commercial Display Market By Region
- Largest
- Fastest
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Commercial Display Market Dynamics
Commercial Display Market Driver
Growing Need for Digitization to Boost the Market Growth
- The rising need for digital signage in the healthcare and transportation sectors is likely to propel the worldwide commercial display market forward. Rapid industrialization and urbanisation, rising government expenditure on infrastructure construction, and changing consumer lifestyles are boosting the global commercial display industry.
- Furthermore, the increasing adoption of digital technologies by market players for product and service advertisement in order to make a significant impression on the customers' minds is a major driving force boosting the demand for commercial displays.
- The increasing integration of technologies such as AI and machine learning in commercial displays is supporting market expansion globally. The introduction of 4K and 8K displays is increasing the production of ultra-HD advertising content, which is contributing considerably to market growth. Furthermore, because energy efficiency is becoming a key part of sustainable business, the need for energy efficient commercial displays is fast increasing around the world.
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Commercial Display Market Competitive Landscape
The commercial display market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions.
Commercial Display Market Top Player’s Company Profiles
- Samsung Electronics
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- NEC Display Solutions
- Sharp Corporation
- Leyard Optoelectronic Co. Ltd.
- Barco NV
- Christie Digital Systems
- Planar Systems, Inc.
- BenQ Corporation
- ViewSonic Corporation
- E Ink Holdings Inc.
- Daktronics, Inc.
- AU Optronics Corporation
- Innolux Corporation
- Toshiba Corporation
- Mitsubishi Electric Corporation
- Fujitsu Limited
- Philips Professional Display Solutions
Commercial Display Market Recent Developments
- In January 2022, SAMSUNG introduced The Wall, a TV with self-emitting micrometer scale LEDs. As the source of color and light, such micrometer scale LEDs obviate the need for color filters or backlighting. The company’s TV with MicroLED technology has a screen size that exceeds 200 inches.
- General Motors released a moderately customizable Cadillac Escalade in 2022. The 14.2-inch digital instrument cluster behind the steering wheel displays basic driver information and can be toggled between night-vision mode, which uses an infrared camera, and augmented reality view
Commercial Display Key Market Trends
- Emergence of Luxury Displays in the Auto Industry: The expansion of the commercial display market was aided by the growing demand for commercial displays across various applications. For instance, attributing to significant breakthroughs in emerging technologies such as autonomous driving and augmented reality. the global automobile industry is on the cusp of massive changes in terms of entire business model, strengthening commercialization elements. Mercedes-Benz unveiled its new customer model automobiles in 2020, featuring OLED screens developed by LG displaying in dashboards and rear-seat monitors.
- Digitalization to Induce Market Growth: Digitalization to impel market growth owing to the use of digital mediums in the advertising industry.
Commercial Display Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, Global Commercial Display market is segmented based on product type, technology type, component, device type, size, application, and region. Based on the product type, digital signage segment is projected to hold the most substantial market share. Based on the technology type, LED segment is projected to hold the most substantial market share. Based on the component, hardware segment is projected to hold the most substantial market share. Based on the device type, flat panel segment is projected to hold the most substantial market share. Based on the size, 32 to 52 inches segment is projected to hold the most substantial market share. Based on the application, retail segment is projected to hold the most substantial market share. Based on the region, Asia-Pacific region is projected to hold the most substantial market share.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 39.94 billion |
| Market size value in 2031 | USD 81.78 billion |
| Growth Rate | 8.28% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Commercial Display Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Commercial Display Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Commercial Display Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Commercial Display Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Commercial Display Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Commercial Display Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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