USD 476.30 billion
Report ID:
SQMIG45O2031 |
Region:
Global |
Published Date: October, 2024
Pages:
157
|Tables:
66
|Figures:
67
Commercial Printing Market size was valued at USD 480.13 billion in 2022 and is poised to grow from USD 494.53 billion in 2023 to USD 626.46 billion by 2031, growing at a CAGR of 3.0% in the forecast period (2024-2031).
The growing need of businesses and companies for advertising products like brochures is driving demand for commercial printing industry. Advertising is one of the best marketing tools. Increased technological diffusion, such as high-speed presses and new paint toner technologies, enables better quality products. In addition to technological advances in printing processes that are likely to drive costs learn and work well for more printing. Costs can limit the impact of digital media on the publishing industry to some extent.
Growing demand for packaging and labeling from e-commerce operators is contributing significantly to the commercial printing growth. E-commerce retailers like Amazon, eBay and Target are adopting new packaging techniques like additive manufacturing and AI-driven design tools to improve packaging. Market players in logistics, warehousing and retail are investing in hybrid printing technology. Hybrid technologies help combine the advantages offered by analog and digital technologies.
Despite the increasing adoption of digital media for publication and advertising, commercial publishing remains relevant because the experience offered by printed material and publications is unique and cannot be replicated online. Book readers and magazine buyers prefer the printed form to reading online, as physical books enhance the experience. Printed books also offer user benefits, such as better readability.
US Commercial Printing Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 476.30 billion
Largest Segment
Lithographic Printing
Fastest Growth
Lithographic Printing
Growth Rate
2.8% CAGR
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Global Commercial Printing Market is segmented on the basis of technology, application, and region. By technology, market is segmented into digital printing, lithography printing, flexographic, screen printing, gravure printing, and others. By application, market is segmented into packaging, advertising, and publishing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Commercial Printing Market Analysis by Application
Being increasingly important in industries such as food and beverage, healthcare and consumer goods, the packaging is the dominating segment of the commercial printing industry. They rely on the packaging segment demands a variety of printing techniques such as flexography, offset, and digital printing, each of which offers unique advantages in color vibration, staying sharing and customization. With the continued growth of online and retail sales, demand for printed packaging is expected to rise with industry demand to enhance the out-of-the-box experience, making packaging a key driver of the commercial printing market. Furthermore, sustainability has become a key trend in packaging, pushing the commercial printers to adopt environmentally friendly, edible inks reuse and waste reduction practices.
Advertising is the fastest growing segment of the commercial printing market, as printed matter is a powerful tool for brand communication, promotion and outreach to the public. From brochures and flyers to banners and billboards, merchandise, the advertising industry delivers brand messages, promotions and event information at a high level, engaging journalism. Although digital media has reshaped the advertising landscape, print advertising still holds advantages in terms of visibility, longevity and potential for customer confidence. As consumer preferences move towards more personalized and hyperlocal targeting, commercial printers are adapting to print more customized formats and faster turnaround times. Technological advances in digital and broader print empower advertisers to produce stunning, visually appealing images at a cost for new multifunctional advertising campaigns.
Commercial Printing Market Analysis by Printing Technology
The lithography printing segment held a substantial commercial printing market share of 43.92% in 2023. The dominance of this segment comes from the increasing demand for printing from packaging materials. Lithography technology offers various benefits, such as consistent and high-quality images, leading to higher acceptability. Topography publishing is ideal for groups with a lot of static mail, such as directories and product advertisements. Flexographic technology is also one of the most widely used technologies. However, the post-publication work required for it prevents its use. Lithography printing is particularly well suited to handling large groups of static mailings such as directories and product advertisements. Another commonly used technology is flexographic printing. However, its acceptance is limited due to the post-printing techniques it requires.
As per commercial printing market analysis, the digital printing segment is expected to witness the fastest growth at a CAGR of 4.1% from 2024-2031. Technology is witnessing the rapid adoption of inkjet and laser printing solutions in both paper packaging and printing, being cost-effective and flexible. Moreover, the segment is expected to be driven by artificial intelligence (AI), and Internet-based technologies (IoT). Digital printing also reduces the cost of color printing and provides a good return on investment, so it is widely accepted for printing. Furthermore, the use of technologies based on artificial intelligence (AI) and the Internet of Things (IoT) is expected to drive the growth of this segment. Digital printing offers advantages such as lower color printing costs and costs offering significant storage benefits, making it an increasingly acceptable option for publishing applications.
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North America is the dominating region in the commercial printing market accounting for 33.16% of the worldwide sales. The growth of the region is attributed to the high demand for business printing, for packaging, labeling and the marketing functions. In addition, the entry of key players inside the enterprise, along with Acme Printing, Cenevo, Quad/Graphics Inc., RR Donnelley, is expected to further improve the commercial printing industry. Technological advances in the printing equipment and software improve the quality of print, color accuracy and variable data capabilities continue to improve, leading to increased acceptance of the printing.
The commercial printing market in Asia-Pacific region is currently experiencing significant growth driven by various factors. First, the rapid urbanization and technological development in the region has led to an increased demand for printed products in retail, packaging, advertising and publishing. As well as a growing population increasing, increasing spending drives consumer spending on printed materials including magazines, newspapers and promotional materials. Asia Pacific is expected to grow at the highest CAGR of 3.4% between 2024-2031. The regional growth is driven by the growth in the printing industry especially, such as digital technology, especially in China and India.
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Commercial Printing Market Drivers
Growing Demand for Packaging and Labeling Solutions
Advances in Digital Printing Technology
Restraints
High Initial Investment Costs
Environmental Concerns and Legal Pressures
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The competitive landscape in the commercial printing market is characterized by well-established global players and many regional companies competing in packaging, advertising, printing, digital printing segments. Collaboration is also common in the commercial publishing environment, allowing companies to leverage each other’s strengths, diversify service offerings and drive market growth. For example, Canon Solutions America and McClung Companies collaborated to incorporate Canon's high-speed inkjet technology. It can also provide cost-effective services, especially in high-demand areas.
Commercial Printing Market Top Player’s Company Profiles
Commercial Printing Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to SkyQuest analysis, the commercial printing market grows due to technological advances, increased demand for customization and shift towards sustainable practices. Although the high initial investment cost is environment environmental regulations pose challenges though the industry offers innovations such as the digital printing, print on demand services, which offer new revenue opportunities and alignment with global goals for sustainable development. But companies must balance these opportunities with the financial requirements of technological development and regulatory compliance to sustain the growth. Increasing cost of inputs such as ink, paper and pigments among others is one of the factors hampering the growth of the market during the forecast period. However, the adoption of commercial green printing presses among retailers is expected to provide lucrative opportunities for the market.
Report Metric | Details |
---|---|
Market size value in 2022 | USD 480.13 billion |
Market size value in 2031 | USD 626.46 billion |
Growth Rate | 3.0% |
Base year | 2023 |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Commercial Printing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Commercial Printing Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Commercial Printing Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Commercial Printing Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG45O2031
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