Commercial Printing Market Size, Share, Growth Analysis, By Technology(Digital printing, Lithography Printing, Flexographic, Screen Printing), By Application(Packaging, Advertising, and Publishing), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45O2031 | Region: Global | Published Date: October, 2024
Pages: 157 |Tables: 66 |Figures: 67

Commercial Printing Market Insights

Commercial Printing Market size was valued at USD 480.13 billion in 2022 and is poised to grow from USD 494.53 billion in 2023 to USD 626.46 billion by 2031, growing at a CAGR of 3.0% in the forecast period (2024-2031).

The growing need of businesses and companies for advertising products like brochures is driving demand for commercial printing industry. Advertising is one of the best marketing tools. Increased technological diffusion, such as high-speed presses and new paint toner technologies, enables better quality products. In addition to technological advances in printing processes that are likely to drive costs learn and work well for more printing. Costs can limit the impact of digital media on the publishing industry to some extent. 

Growing demand for packaging and labeling from e-commerce operators is contributing significantly to the commercial printing growth. E-commerce retailers like Amazon, eBay and Target are adopting new packaging techniques like additive manufacturing and AI-driven design tools to improve packaging. Market players in logistics, warehousing and retail are investing in hybrid printing technology. Hybrid technologies help combine the advantages offered by analog and digital technologies.  

Despite the increasing adoption of digital media for publication and advertising, commercial publishing remains relevant because the experience offered by printed material and publications is unique and cannot be replicated online. Book readers and magazine buyers prefer the printed form to reading online, as physical books enhance the experience. Printed books also offer user benefits, such as better readability.

US Commercial Printing Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 476.30 billion

Largest Segment

Lithographic Printing

Fastest Growth

Lithographic Printing

Growth Rate

2.8% CAGR

Global Commercial Printing Market ($ Bn)
Country Share for North America Region (%)

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Commercial Printing Market Segmental Analysis

Global Commercial Printing Market is segmented on the basis of technology, application, and region. By technology, market is segmented into digital printing, lithography printing, flexographic, screen printing, gravure printing, and others. By application, market is segmented into packaging, advertising, and publishing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Commercial Printing Market Analysis by Application 

Being increasingly important in industries such as food and beverage, healthcare and consumer goods, the packaging is the dominating segment of the commercial printing industry. They rely on the packaging segment demands a variety of printing techniques such as flexography, offset, and digital printing, each of which offers unique advantages in color vibration, staying sharing and customization. With the continued growth of online and retail sales, demand for printed packaging is expected to rise with industry demand to enhance the out-of-the-box experience, making packaging a key driver of the commercial printing market. Furthermore, sustainability has become a key trend in packaging, pushing the commercial printers to adopt environmentally friendly, edible inks reuse and waste reduction practices.  

Advertising is the fastest growing segment of the commercial printing market, as printed matter is a powerful tool for brand communication, promotion and outreach to the public. From brochures and flyers to banners and billboards, merchandise, the advertising industry delivers brand messages, promotions and event information at a high level, engaging journalism. Although digital media has reshaped the advertising landscape, print advertising still holds advantages in terms of visibility, longevity and potential for customer confidence. As consumer preferences move towards more personalized and hyperlocal targeting, commercial printers are adapting to print more customized formats and faster turnaround times. Technological advances in digital and broader print empower advertisers to produce stunning, visually appealing images at a cost for new multifunctional advertising campaigns. 

Commercial Printing Market Analysis by Printing Technology 

The lithography printing segment held a substantial commercial printing market share of 43.92% in 2023. The dominance of this segment comes from the increasing demand for printing from packaging materials. Lithography technology offers various benefits, such as consistent and high-quality images, leading to higher acceptability. Topography publishing is ideal for groups with a lot of static mail, such as directories and product advertisements. Flexographic technology is also one of the most widely used technologies. However, the post-publication work required for it prevents its use. Lithography printing is particularly well suited to handling large groups of static mailings such as directories and product advertisements. Another commonly used technology is flexographic printing. However, its acceptance is limited due to the post-printing techniques it requires. 

As per commercial printing market analysis, the digital printing segment is expected to witness the fastest growth at a CAGR of 4.1% from 2024-2031. Technology is witnessing the rapid adoption of inkjet and laser printing solutions in both paper packaging and printing, being cost-effective and flexible. Moreover, the segment is expected to be driven by artificial intelligence (AI), and Internet-based technologies (IoT). Digital printing also reduces the cost of color printing and provides a good return on investment, so it is widely accepted for printing.  Furthermore, the use of technologies based on artificial intelligence (AI) and the Internet of Things (IoT) is expected to drive the growth of this segment. Digital printing offers advantages such as lower color printing costs and costs offering significant storage benefits, making it an increasingly acceptable option for publishing applications.

Global Commercial Printing Market By Application (%)

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Commercial Printing Market Regional Insights

North America is the dominating region in the commercial printing market accounting for 33.16% of the worldwide sales. The growth of the region is attributed to the high demand for business printing, for packaging, labeling and the marketing functions. In addition, the entry of key players inside the enterprise, along with Acme Printing, Cenevo, Quad/Graphics Inc., RR Donnelley, is expected to further improve the commercial printing industry. Technological advances in the printing equipment and software improve the quality of print, color accuracy and variable data capabilities continue to improve, leading to increased acceptance of the printing. 

The commercial printing market in Asia-Pacific region is currently experiencing significant growth driven by various factors. First, the rapid urbanization and technological development in the region has led to an increased demand for printed products in retail, packaging, advertising and publishing. As well as a growing population increasing, increasing spending drives consumer spending on printed materials including magazines, newspapers and promotional materials. Asia Pacific is expected to grow at the highest CAGR of 3.4% between 2024-2031. The regional growth is driven by the growth in the printing industry especially, such as digital technology, especially in China and India.

Global Commercial Printing Market By Geography
  • Largest
  • Fastest

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Commercial Printing Market Dynamics

Commercial Printing Market Drivers

Growing Demand for Packaging and Labeling Solutions 

  • The increasing need for packaging and labeling in various industries especially food and beverage, healthcare and consumer goods are an important driver of the commercial printing market. This demand has encouraged the development of digital printing technologies that can provide faster, more customized, and more efficient printing. As a result, commercial printing companies are constantly investing in equipment that meets the evolving needs of these industries and allows for shorter and more personalized print runs. 

Advances in Digital Printing Technology 

  • The rapid advancement in digital printing technology has significantly impacted the commercial printing market by providing high quality printing solutions at affordable cost. Innovations such as inkjet and laser printing enable faster production, reduced setup time, and reducing the cost of shorter jobs, making this technology especially useful for small businesses and the commercial printing industry. 

Restraints 

High Initial Investment Costs 

  • Commercial printing requires an initial investment in advanced equipment, especially digital high-speed offset printers. These high costs can be a significant barrier for smaller companies. Furthermore, as technology improves, equipment needs to be constantly developed or modified to improve competitiveness and efficiency, increasing long-term economic pressures. These economic constraints can hinder growth opportunities for a company that cannot afford this capital investment and restrict market expansion in emerging regions. 

Environmental Concerns and Legal Pressures 

  • The commercial printing industry faces increased scrutiny for its environmental impact, particularly due to waste and emissions generated by conventional printing processes, and regulatory frameworks. It is globally enforcing strict environmental standards, pushing companies to adopt sustainable practices. While this regulation encourages environmental responsibility, it can also increase operating costs as companies invest in eco-friendly inks, energy efficient equipment and in waste reduction strategies. For smaller players, meeting these regulatory requirements can be difficult and financially burdensome, potentially hampering market growth.

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Commercial Printing Market Competitive Landscape

The competitive landscape in the commercial printing market is characterized by well-established global players and many regional companies competing in packaging, advertising, printing, digital printing segments. Collaboration is also common in the commercial publishing environment, allowing companies to leverage each other’s strengths, diversify service offerings and drive market growth. For example, Canon Solutions America and McClung Companies collaborated to incorporate Canon's high-speed inkjet technology. It can also provide cost-effective services, especially in high-demand areas.

Commercial Printing Market Top Player’s Company Profiles

  • Quad.com (US) 
  • Cenveo Worldwide Limited (US) 
  • Acme Printing (US) 
  • R.R. Donnelley & Sons Company (US) 
  • Transcontinental Inc. (Canada) 
  • LSC Communications LLC. (US) 
  • Gorham Printing, Inc. (US) 
  • Dai Nippon Printing Co., Ltd. (Japan) 
  • Mixam UK Limited (UK) 
  • Cimpress (Ireland) 
  • Quebecor (Canada) 
  • Duncan Print Group (UK) 
  • Vistaprint (Cimpress PLC) (Ireland) 
  • Toppan Co. Ltd (Japan) 
  • Bertelsmann S.E. and Co. KGaA (Germany) 
  • Ennis Inc. (US) 
  • The Magazine Printing Company (US) 
  • HH Global (UK)

Commercial Printing Market Recent Developments

  • In June 2023, TC Transcontinental Printing, Transcontinental Inc. acquired 10% of its shares. part, announced a capital investment of US$1.5 billion. This investment complements the US$10 million allocated between 2019-2020 and includes the integration of new media equipment. As a result, the facility has successfully doubled its hardcover binding capacity and increased its overall production capacity by approximately 15%. 
  • In December 2022, Canva announced a partnership with Creatively Holdings Inc. (Creatively), an online entrepreneurship and creative agency. The purpose of the partnership was to provide resources and opportunities for creative professionals. The partnership between Canva and Creatively represents an important step in supporting creative professionals.  
  • In October 2022, Printful, Inc. announced a partnership with Pietra, an e-commerce platform, to provide new opportunities for customizable and branded products for more than 60,000 businesses. This partnership gives manufacturers access to a global market. They can use an on-demand production model, allowing them to experiment with new products and grow their ecommerce business.

Commercial Printing Key Market Trends

  • Rise of Eco-Friendly Printing Solutions: As environmental cognizance will increase among clients and agencies, the demand for environmentally friendly printing solutions will increase. This trend is reshaping the enterprise as greater gamers to meet international sustainability desires for printing names. The growing business printing marketplace fashion of green printing is anticipated to draw more eco-aware purchasers and improve market growth. Companies are adopting the sustainable printing techniques such as the waterless printing, recyclable inks and biodegradable substances to meet the regulatory requirements and client expectancies. 
  • Expansion of Print-On-Demand Services: Print-on-demand (POD) services are changing the business print landscape, allowing the corporate and individual customers to order custom print jobs without having to order in bulk. This model lowers inventory costs and reduces waste, making it a cost-effective and sustainable option. Demand services are especially popular in e-commerce, where small businesses can create personalized content for niche markets. The flexibility and reduced risk associated with POD services is driving its adoption across the industries, diversifying revenues in the commercial printing market.

Commercial Printing Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.   

According to SkyQuest analysis, the commercial printing market grows due to technological advances, increased demand for customization and shift towards sustainable practices. Although the high initial investment cost is environment environmental regulations pose challenges though the industry offers innovations such as the digital printing, print on demand services, which offer new revenue opportunities and alignment with global goals for sustainable development. But companies must balance these opportunities with the financial requirements of technological development and regulatory compliance to sustain the growth. Increasing cost of inputs such as ink, paper and pigments among others is one of the factors hampering the growth of the market during the forecast period. However, the adoption of commercial green printing presses among retailers is expected to provide lucrative opportunities for the market.

Report Metric Details
Market size value in 2022 USD 480.13 billion
Market size value in 2031 USD 626.46 billion
Growth Rate 3.0%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Technology
    • Digital printing, Lithography Printing, Flexographic, Screen Printing, Gravure Printing, and Others
  • Application
    • Packaging, Advertising, and Publishing
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Quad.com (US) 
  • Cenveo Worldwide Limited (US) 
  • Acme Printing (US) 
  • R.R. Donnelley & Sons Company (US) 
  • Transcontinental Inc. (Canada) 
  • LSC Communications LLC. (US) 
  • Gorham Printing, Inc. (US) 
  • Dai Nippon Printing Co., Ltd. (Japan) 
  • Mixam UK Limited (UK) 
  • Cimpress (Ireland) 
  • Quebecor (Canada) 
  • Duncan Print Group (UK) 
  • Vistaprint (Cimpress PLC) (Ireland) 
  • Toppan Co. Ltd (Japan) 
  • Bertelsmann S.E. and Co. KGaA (Germany) 
  • Ennis Inc. (US) 
  • The Magazine Printing Company (US) 
  • HH Global (UK)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Commercial Printing Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Commercial Printing Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Commercial Printing Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Commercial Printing Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Commercial Printing Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Commercial Printing Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Commercial Printing Market size was valued at USD 480.13 billion in 2022 and is poised to grow from USD 494.53 billion in 2023 to USD 626.46 billion by 2031, growing at a CAGR of 3.0% in the forecast period (2024-2031).

The competitive landscape in the commercial printing market is characterized by well-established global players and many regional companies competing in packaging, advertising, printing, digital printing segments. Collaboration is also common in the commercial publishing environment, allowing companies to leverage each other’s strengths, diversify service offerings and drive market growth. For example, Canon Solutions America and McClung Companies collaborated to incorporate Canon's high-speed inkjet technology. It can also provide cost-effective services, especially in high-demand areas. 'Quad.com (US) ', 'Cenveo Worldwide Limited (US) ', 'Acme Printing (US) ', 'R.R. Donnelley & Sons Company (US) ', 'Transcontinental Inc. (Canada) ', 'LSC Communications LLC. (US) ', 'Gorham Printing, Inc. (US) ', 'Dai Nippon Printing Co., Ltd. (Japan) ', 'Mixam UK Limited (UK) ', 'Cimpress (Ireland) ', 'Quebecor (Canada) ', 'Duncan Print Group (UK) ', 'Vistaprint (Cimpress PLC) (Ireland) ', 'Toppan Co. Ltd (Japan) ', 'Bertelsmann S.E. and Co. KGaA (Germany) ', 'Ennis Inc. (US) ', 'The Magazine Printing Company (US) ', 'HH Global (UK)'

The increasing need for packaging and labeling in various industries especially food and beverage, healthcare and consumer goods are an important driver of the commercial printing market. This demand has encouraged the development of digital printing technologies that can provide faster, more customized, and more efficient printing. As a result, commercial printing companies are constantly investing in equipment that meets the evolving needs of these industries and allows for shorter and more personalized print runs. 

Rise of Eco-Friendly Printing Solutions: As environmental cognizance will increase among clients and agencies, the demand for environmentally friendly printing solutions will increase. This trend is reshaping the enterprise as greater gamers to meet international sustainability desires for printing names. The growing business printing marketplace fashion of green printing is anticipated to draw more eco-aware purchasers and improve market growth. Companies are adopting the sustainable printing techniques such as the waterless printing, recyclable inks and biodegradable substances to meet the regulatory requirements and client expectancies. 

North America is the dominating region in the commercial printing market accounting for 33.16% of the worldwide sales. The growth of the region is attributed to the high demand for business printing, for packaging, labeling and the marketing functions. In addition, the entry of key players inside the enterprise, along with Acme Printing, Cenevo, Quad/Graphics Inc., RR Donnelley, is expected to further improve the commercial printing industry. Technological advances in the printing equipment and software improve the quality of print, color accuracy and variable data capabilities continue to improve, leading to increased acceptance of the printing. 

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