USD 526.26 million
Community Engagement Platform Market Size, Share, Growth Analysis, By Platform Type(Social Media Management, Online Community Forums, Customer Feedback Solutions, Collaboration and Crowdsourcing), By Deployment Type(On-premise, Cloud-based), By Organization Size(Small and Medium-sized Enterprises (SMEs), Large Enterprises), By Application(Customer Engagement and Retention, Marketing and Advertising, Human Resource Management, Sales and Commerce), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG45D2088 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
123
|Figures:
77
Community Engagement Platform Market Insights
Global Community Engagement Platform Market size was valued at around USD 526.26 million in 2019 and is expected to reach a value of USD 2057.98 million by 2031, at a CAGR of 15.92% over the forecast period (2024-2031).
To assist businesses in engaging with their customers in a seamless and effective manner, community engagement platforms provide a variety of functions such as social media management, customer feedback management, and online communities.
Many factors are driving the market growth, including the increasing adoption of digital technologies, the expanding number of enterprises and organizations, and the necessity for businesses to create strong ties with their customers. With the rise of social media and other digital channels, businesses are realizing the importance of engaging their customers and creating a sense of belonging. Online tools or software that enable individuals, organizations, and corporations to interact and engage with their communities are known as community engagement platforms. These platforms enable community members to communicate, collaborate, and share knowledge. The increased demand for businesses, organizations, and governments to communicate with their customers, employees, and citizens is driving the market. Community engagement systems, with the increasing usage of social media and other online channels, give a centralized and efficient approach to engage with community members. These platforms provide a variety of functions including messaging, forums, polls, surveys, and events. They let businesses and organizations acquire insights on the needs, preferences, and opinions of their communities, which may then be used to improve products and services.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Cloud-based
Fastest Growth
Cloud-based
Growth Rate
15.92% CAGR
Global Community Engagement Platform Market ($ Bn)
Country Share for North America Region (%)
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Community Engagement Platform Market Segmental Analysis
Global Community Engagement Platform Market is segmented based on Platform Type, Deployment Type, Organization Size, Application, and region. Based on Platform Type the market is segmented into Social Media Management, Online Community Forums, Customer Feedback Solutions, Collaboration and Crowdsourcing, Others (Chatbots, Surveys, etc.). Based on Deployment Type the market is segmented into On-premise, Cloud-based. Based on Organization Size the market is segmented into Small and Medium-sized Enterprises (SMEs), Large Enterprises. Based on Application the market is segmented into Customer Engagement and Retention, Marketing and Advertising, Human Resource Management, Sales and Commerce, Others (Education, Healthcare, etc.) Based on region the global Community Engagement Platform Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Analysis by Deployment
The cloud-based community engagement platform segment is the most dominating and rapidly expanding segment in the market. Cloud-based community engagement platforms provide enterprises and organizations a scalable and adaptable way to establish and manage online communities. Businesses may simply set up and manage online communities with cloud-based solutions that do not require expensive infrastructure or technical skills. Cloud-based community engagement tools provide services including social media management, customer feedback management, and online communities. These platforms are available at any time and from any location, making them suitable for firms with scattered teams or remote personnel.
Because of the increasing acceptance of cloud-based solutions and the necessity for businesses to communicate with their consumers in a seamless and efficient manner, the cloud-based community engagement platform market is likely to rise in the coming years. Salesforce, Lithium Technologies, and Vanilla Forums are well-established companies in the cloud-based community engagement platform sector. These companies provide a variety of cloud-based community engagement solutions, such as social media management, online communities, and feedback management.
Global Community Engagement Platform Market By Deployment
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Community Engagement Platform Market Regional Insights
The North America region held the largest share of the global community engagement platform market in 2021, and this leadership position is expected to continue throughout the forecast period. Due to the high adoption of digital technologies and the presence of established players in the area. Because of the country's vast number of firms and organizations, the United States is predicted to have the largest share of the North American market. Salesforce, Higher Logic, and Vanilla Forums are among the established companies in the community engagement platform market in North America. These market participants provide a variety of community engagement solutions, such as online communities, social media management, and customer feedback management. The increased adoption of digital technologies and the growing demand for businesses to promote consumer interaction are projected to drive the North American market. Businesses are seeking ways to interact with their customers and provide a consistent experience across all channels as social media and other digital platforms grow in popularity.
Due to the increased adoption of digital technologies and the growing demand for businesses to promote consumer interaction, Europe is likely to occupy a major share of the community engagement platform market. The region's major markets are likely to be the United Kingdom, Germany, and France.
The community engagement platform market in the Asia-Pacific region is anticipated to grow at a rapid pace due to the rising adoption of digital technologies and the increasing number of businesses and organizations in the region. With a large population and growing demand for digital solutions, India and China are expected to be the dominant markets in the Asia-Pacific region.
Global Community Engagement Platform Market By Region
- Largest
- Fastest
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Community Engagement Platform Market Dynamics
Drivers
- With the global increase in deeper and increasing public participation, the significance of community engagement platforms has become critical for well-functioning and making better judgements, positively impacting the market outlook for community engagement platforms. The platform fosters healthy partnerships between businesses and communities, making community engagement not only desired, but also required and practical in order to make more equitable, long-term decisions and increase the livability of local communities. It raises awareness and understanding of issues while also empowering communities to have a say in decisions that impact their lives, towns, cities, and neighborhoods. As a result, community participation is crucial for individuals, public groups, and governments alike, and many people are choosing to participate.
- A collaborative platform on which both organizations may make, share, and execute choices is required for a working, thriving, and fruitful connection between citizens and government. The platform enables citizens to remain involved in ongoing community improvement projects, legislative choices, and available resources, all of which have a direct impact on people's lives. As a result, the global need for community involvement platforms is increasing. Furthermore, the platform facilitates management, which propels market expansion.
Restraints
- There is growing concern about data privacy and security as more personal data is shared on community interaction platforms. Any data breach or exploitation can have serious ramifications for both individuals and organizations, perhaps resulting in a loss of faith in these platforms. Furthermore, while community engagement platforms provide several benefits, some firms and organizations are still unaware of their importance. This lack of understanding may limit the adoption of this platform and slow the market growth.
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Community Engagement Platform Market Competitive Landscape
Global community engagement platforms market is fiercely competitive, with multiple suppliers offering a diverse set of platforms and solutions. The market is distinguished by the presence of both established businesses and new entrants, all of whom compete for market share. For instance, Salesforce provides a community cloud platform that allows businesses to engage with consumers, partners, and workers. The platform includes tools like discussion forums, knowledge bases, and brainstorming to assist enterprises in collaborating and engaging with their communities. Furthermore, many new and growing suppliers are entering the market, offering unique solutions to meet the specific demands of enterprises and organizations. The competition for community engagement platforms is projected to remain fierce, with providers continuing to invest in innovation and differentiation in order to acquire market dominance.
Top Player’s Company Profiles
- Oracle
- SAP
- Adobe
- Hootsuite
- Sprout Social
- Lithium Technologies
- Vanilla Forums
- Higher Logic
- Get Satisfaction
- Telligent Systems
- Jive Software
- MyFeelBack
- Zimbra
- Verint Systems
- Nice Systems
- Clarabridge
- Medallia
Recent Developments
- In January 2022, Salesforce announced the release of its new digital engagement center, a platform that allows businesses to communicate with customers via digital channels such as social media, texting, and chat. The platform provides powerful analytics and insights to help businesses better understand and engage their customers.
- In October 2021, Lithium Technologies launched a new interface with Microsoft Teams that allows businesses to connect their online communities with internal Teams channels. By linking their communities with their internal communication channels, organizations may better engage with their customers and workers.
- In August 2021, Higher Logic established a cooperation with Personify, a major provider of constituent management software. Higher Logic's agreement allows it to offer its community engagement platform to Personify customers, giving them a robust option for developing and managing online communities.
Community Engagement Platform Key Market Trends
- Businesses are focusing more on creating a superior client experience as digital and social media channels grow in popularity. Platforms for community engagement are being utilised to create online communities where customers can exchange feedback, ask questions, and connect with one another, providing businesses with important information on how to improve their products and services.
- Community interaction platforms are being connected with other marketing and customer support technologies to create a more holistic solution. Some platforms, for example, are connecting with CRM systems, email marketing platforms, and social media management tools to provide customers and businesses with a unified experience.
- Mobile devices become more popular; community engagement platforms are being optimized for mobile devices to improve user experience. To keep consumers interested and informed, responsive design, mobile apps, and push notifications are being used.
Community Engagement Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global community engagement platform market analysis, we found that the market is likely to expand further as businesses see the value of connecting with their consumers, workers, and stakeholders. Businesses are likely to use community engagement tools to promote communication, collaboration, and improve consumer experiences as digital transformation becomes more prevalent. Overall, the industry is expected to grow and innovate in the next years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 526.26 million |
| Market size value in 2031 | USD 2057.98 million |
| Growth Rate | 15.92% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Community Engagement Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Community Engagement Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Community Engagement Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Community Engagement Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Community Engagement Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Community Engagement Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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