Connected Toys Market Size, Share, Growth Analysis, By Interface(App-based connected drones, Console connected toys, Smartphone connected toys, and Tablet connected toys), By Distribution Channel(Retailers, Online, and Specialty stores), By Region - Industry Forecast 2025-2032

Connected Toys Market size was valued at USD 11.75 Billion in 2023 and is poised to grow from USD 14.61 Billion in 2024 to USD 83.21 Billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The global connected toys market is characterized by intense competition and rapid technological advancements. Leading players such as Mattel, Hasbro, LEGO Group, and VTech dominate the market with their innovative offerings. These companies emphasize integrating smart technologies, IoT connectivity, and interactive features into traditional toy concepts. Collaborations with tech firms and software developers are common strategies to enhance product capabilities. Emerging players are also gaining prominence with their unique robotic and AI-powered toys. Start-ups focused on educational and STEAM-based connected toys contribute to market diversity. E-commerce giants like Amazon and Alibaba have entered the space, leveraging their platforms to promote and distribute connected toys. Regulatory concerns related to data privacy and child safety influence market dynamics. The competitive landscape is further intensified by ongoing patent filings and intellectual property battles. As consumer demand for interactive, educational, and immersive experiences grows, companies strive to differentiate through innovation, quality, safety, and seamless digital integration. 'Lego Group - Denmark', 'Nintendo Co., Ltd. - Japan', 'Fisher-Price, Inc. - United States', 'Hasbro, Inc. - United States', 'Mattel Inc. - United States', 'Tomy Company, Ltd. - Japan', 'VTech Electronics North America, LLC. - Hong Kong ', 'Jabil Inc. - United States', 'Melissa & Doug - United States', 'Little Tikes - United States', 'Tru Kids, Inc. - United States', 'Spin Master Ltd. - Canada', 'Sphero Inc. - USA', 'WowWee Group Limited - Hong Kong', 'Anki - USA', 'LeapFrog Enterprises, Inc. - USA', 'MGA Entertainment Inc. - USA', 'Playmobil - Germany', 'Osmo (Tangible Play Inc.) - USA', 'Wonder Workshop - USA', 'CloudPets - USA'

The global connected toys market is driven by rapid advancements in technology, including IoT (Internet of Things), AI (Artificial Intelligence), and augmented reality (AR). These technologies enable toys to offer interactive and immersive experiences, enhancing engagement and learning for children. The integration of sensors, connectivity, and smart features into toys has led to a surge in demand from tech-savvy consumers seeking novel and educational play options.

IoT Integration and Interactivity: Connected toys are increasingly leveraging Internet of Things (IoT) technology to enhance interactivity and engagement. These toys are designed to connect to the internet, enabling features such as remote control, data collection, and real-time updates. They often use sensors, cameras, and voice recognition technology to create immersive and personalized experiences for children. IoT integration also allows for seamless connectivity between toys and other devices, such as smartphones and tablets, enabling parents and guardians to monitor and interact with their children's playtime.

The global connected toys market is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. The global connected toys market has experienced significant growth with North America emerging as the dominant region. North America's advanced technological infrastructure, high consumer disposable income, and strong presence of key market players have contributed to its dominance. The region's early adoption of IoT-based technologies and a tech-savvy population have driven the demand for connected toys.