USD 12.18 billion
Construction Toys Market Size, Share, Growth Analysis, By Type(Building Blocks, and Puzzles), By Distribution Channel(Offline retail, and Online retail), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25J2035 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
61
|Figures:
75
Construction Toys Market Insights
Construction Toys Market size was valued at USD 12.18 billion in 2021 and is poised to grow from USD 12.95 billion in 2022 to USD 21.11 billion by the end of 2030, growing at a CAGR of 6.30% during the forecast period (2023-2030).
The construction toy industry is expected to rise rapidly due to the increasing recognition of the benefits associated with these toys in the cognitive development of children. These toys aid in the development of spatial reasoning in children, which is why they are included in the early grades of education. The objective of including construction games in kindergarten is to develop creativity and imagination among children, thus promoting holistic development.
Toy manufacturers claim that plastic toys are safe for kids due to their low level of toxicity and water resistance, but toys containing harmful materials such as PVC, plasticizers, Bisphenol A, adipates, and phthalates are banned in many countries. Awareness among parents and education authorities about the health hazards associated with plastic toys is driving the demand for sustainable toys. Research studies on child psychology and cognitive development have highlighted the importance of construction toys in improving children’s cognitive flexibility and problem-solving ability. These toys also promote social skills, cooperation, and teamwork.
Toys play a crucial role in developing motor skills, cognitive flexibility, spatial reasoning and social competence. Well-chosen toys, such as manipulatives, puzzles, collectibles, and matching games, offer children peaceful activities, thereby strengthening all areas of their development. With the aim of reducing carbon footprint, government bodies worldwide are compelling businesses to use recyclable materials for manufacturing various products, including toys. The adoption of smart toys in schools is gaining traction with the development of the Internet of Things (IoT) and smart toys. In summary, the rising recognition of the benefits of construction toys in children’s cognitive development is driving the demand for sustainable and safe toys, which aid in holistic development.
US Construction Toys Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2023-2030
Global Market Size
Largest Segment
Offline Retail
Fastest Growth
Online Retail
Growth Rate
6.30% CAGR
Global Construction Toys Market, 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Construction Toys Market Segmental Analysis
construction toys market is segmented based on type, distribution channel, and region. In terms of type, the market is segmented into building blocks, and puzzles. Based on distribution channel, the market is segmented into offline retail, and online retail. Based on region, the market is widespread into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Construction Toys Market Analysis by Type
On the basis of type, the market is segmented into building blocks, and puzzles. Building blocks emerged as the dominating segment in the construction toys market, with a significant market share due to their versatility and ability to stimulate creativity and imagination. Building blocks such as Lego and Mega Block have been popular among children for many years, and they continue to evolve with new themes and designs, such as superheroes, dinosaurs, and cityscapes. The growth of the building blocks segment has been driven by the increasing demand for STEM (Science, Technology, Engineering, and Math) toys that promote critical thinking and problem-solving skills among children.
The puzzle segment, on the other hand, has been a relatively smaller segment in the construction toys market, but it is one of the fastest-growing segments. Puzzles, which include jigsaw puzzles and 3D puzzles, are gaining popularity among children and adults alike, as they offer a challenging and engaging way to build structures and designs. The growth of the puzzle segment has been driven by the increasing demand for toys that promote cognitive development and offer a break from digital devices.
Construction Toys Market Analysis by Distribution Channel
With respect to segmentation by distribution channel, the market is segmented into offline retail, and online retail. Offline retail, which includes specialty stores, department stores, and toy stores, has been the dominating segment in the construction toys market, with a significant market share. Offline retail offers a physical shopping experience, where customers can see, touch, and interact with the products before making a purchase. The offline retail segment has been driven by the presence of established brick-and-mortar stores that have a loyal customer base and a strong brand reputation. Additionally, offline retail offers personalized customer service and assistance, which is particularly important for parents who are buying toys for their children.
The online retail segment, on the other hand, is one of the fastest-growing segments in the construction toys market, with a significant increase in demand over the past few years. Online retail offers convenience, a wide range of products, and competitive prices, making it a popular choice among busy parents and shoppers. The growth of the online retail segment has been driven by the increasing use of e-commerce platforms, the rise of digital marketing, and the increasing availability of high-speed internet connections. Online retail also offers customers the ability to read product reviews, compare prices, and make informed purchasing decisions, which is particularly important for parents who want to ensure that they are buying safe and age-appropriate toys for their children.
Global Construction Toys Market By Distribution Channel, 2022 (%)
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Construction Toys Market Regional Insights
North America and Asia-Pacific are two of the major regions in the global construction toy market. North America is expected to dominate the market due to the high demand for educational toys and games that aid in cognitive development. In the US, the demand for construction toys is mainly driven by the growing awareness of the benefits associated with them, such as improved problem-solving skills and creativity among children. Additionally, the increasing availability of eco-friendly and sustainable toys is boosting the market growth in this region.
On the other hand, APAC is anticipated to be the fastest-growing region in the construction toy market due to the increasing adoption of western lifestyles, rising disposable incomes, and growing awareness of educational toys among parents. Countries such as China, India, Japan, and South Korea are expected to witness significant growth in the market due to the increasing demand for educational and interactive toys for children. In addition, the rising number of educational institutions and play schools in the region is expected to fuel the demand for construction toys.
Global Construction Toys Market By Geography, 2022-2030
- Largest
- Fastest
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Construction Toys Market Dynamics
Construction Toys Market Driver
Increasing Awareness among Parents and Education Authorities
- One major driver for the growth of the construction toy industry is the increasing awareness among parents and education authorities about the benefits of these toys in cognitive development. These toys are known to stimulate problem-solving ability, improve motor skills, spatial reasoning, cognitive flexibility, and social competence in children. With the growing focus on cognitive development among children, parents and educators are increasingly opting for construction toys that offer both entertainment and education. This is expected to drive the demand for construction toys in the market in the coming years.
Construction Toys Market Restraint
Use of Plastic Materials can be Harmful to Children's Health
- One major restraint for the construction toy industry is the use of plastic materials that can be harmful to children's health. Toys plasticizers, containing PVC, and Bisphenol A including phthalates and adipates as constituents are not suitable for kids and can have serious adverse effects on their health. Regulatory authorities in many countries, including Germany, India, and Sweden, have imposed a ban on using these materials in toys. This has forced toy manufacturers to avoid the aforementioned plastic materials and opt for sustainable and safe alternatives, which can increase the production cost of toys, leading to a rise in the prices of these toys.
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Construction Toys Market Competitive Landscape
The competition in the construction toy industry is fragmented, with several small and medium-sized players operating in the market. The industry is witnessing the entry of several new players who are introducing innovative and sustainable construction toys in the market. To gain a competitive edge, players in the market are focusing on product innovation, incorporating advanced technologies such as IoT, and expanding their distribution networks. In addition, companies are also investing in marketing and advertising campaigns to increase brand awareness and attract new customers. The industry is expected to witness increased competition as more players enter the market in the coming years.
Construction Toys Market Top Player’s Company Profiles
- LEGO Group (Denmark)
- Mattel, Inc. (US)
- Hasbro, Inc. (US)
- K'NEX Industries, Inc. (US)
- MEGA Brands Inc. (Canada)
- Bandai Co., Ltd. (Japan)
- Playmates Toys Limited (Hong Kong)
- Melissa & Doug, LLC (US)
- TOMY Company, Ltd. (Japan)
- Geobra Brandstätter GmbH & Co. KG (Germany)
- Simba Dickie Group GmbH (Germany)
- Ravensburger AG (Germany)
- VTech Holdings Limited (Hong Kong)
- Goliath BV (Netherlands)
- Magformers, LLC (South Korea)
- Basic Fun, Inc. (US)
- Educational Insights, Inc. (US)
- Yiwu Baojie Toys Factory (China)
- Hape International Inc. (China)
- MindWare Holdings, Inc. (US)
Construction Toys Market Recent Developments
- In April 2023, Mattel announced the acquisition of the construction toy brand, KNEX, in a deal worth $250 million.
- In February 2023, Spin Master announced the launch of a new line of construction toys based on the popular Netflix series, Cobra Kai.
- In January 2023, Lego announced the launch of a new line of construction toys based on the popular Disney movie, Frozen 2.
- In September 2022, Mega Construx announced a partnership with Nintendo to launch a new line of construction toys inspired by the popular video game, Super Mario.
- In August 2022, K'NEX announced the launch of a new line of building sets inspired by the popular video game, Fortnite.
Construction Toys Key Market Trends
- One key market trend in the construction toy industry is the increasing popularity of sustainable and eco-friendly toys. With growing concerns about the environmental impact of plastic toys and the health hazards associated with them, consumers are increasingly opting for toys made from natural and sustainable materials such as wood, bamboo, and organic cotton. Toy manufacturers are responding to this trend by introducing new lines of eco-friendly construction toys, which are not only safe for children but also better for the environment. This trend is expected to drive the demand for sustainable construction toys in the market in the coming years.
Construction Toys Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
The global construction toy market is expected to grow significantly in the coming years, driven by factors such as rising awareness among parents and educators about the cognitive and social benefits of these toys for children. Additionally, the adoption of sustainable and eco-friendly toys is gaining traction, with consumers becoming more conscious of the environmental impact of plastic toys. The market is highly fragmented, with numerous small and medium-sized players competing on the basis of innovation, technology, and distribution. Key market trends include the increasing popularity of STEM-based construction toys and the adoption of smart toys. The Asia-Pacific region is expected to emerge as the fastest-growing market, owing to rising disposable incomes, growing populations, and increasing awareness about the benefits of construction toys.
| Report Metric | Details |
|---|---|
| Market size value in 2021 | USD 12.18 billion |
| Market size value in the | USD 21.11 billion |
| Growth Rate | 6.30% |
| Base year | 2023 |
| Forecast period | 2023-2030 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Construction Toys Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Construction Toys Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Construction Toys Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Construction Toys Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Construction Toys Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Construction Toys Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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