USD 12.85 billion
Consumer IAM Market Size, Share, Growth Analysis, By Component Type (Solutions and Services), By Authentication Type (Multi-factor Authentication, Single Sign on), By Deployment Mode (Cloud, On-Premises, SaaS), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45E2128 |
Region:
Global |
Published Date: December, 2024
Pages:
197
|Tables:
60
|Figures:
75
Consumer IAM Market Insights
Consumer IAM Market size was valued at USD 14.66 Billion in 2023 and is poised to grow from USD 16.73 Billion in 2024 to USD 48.06 Billion by 2032, growing at a CAGR of 14.1% during the forecast period (2025-2032).
The global Consumer Identity and Access Management (CIAM) market has been experiencing significant growth due to the increasing need for secure and seamless customer experiences across digital channels. CIAM refers to the technology and practices that enable businesses to manage and authenticate customer identities and control access to their digital platforms and services. A comprehensive market analysis of the global CIAM market reveals several key factors influencing its growth and future prospects. Furthermore, the increasing concerns over data privacy and regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have propelled the demand for CIAM solutions. These regulations impose strict requirements on businesses regarding the collection, storage, and usage of customer data. CIAM solutions help organizations comply with these regulations by implementing robust consent management, data protection, and privacy controls.
Another factor driving the CIAM market is the growing emphasis on personalized customer experiences. Businesses are increasingly recognizing the importance of delivering tailored services and content to their customers. CIAM solutions enable businesses to gather customer data, analyze user behavior, and deliver personalized experiences based on individual preferences and demographics. This capability enhances customer engagement, loyalty, and overall satisfaction.
US Consumer IAM Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Solutions
Fastest Growth
Solutions
Growth Rate
10.3% CAGR
Global Consumer IAM Market ($ Bn)
Country Share for North America Region (%)
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Consumer IAM Market Segmental Analysis
Global Consumer IAM Market is segmented by Offering, by Authentication Type, by Deployment Mode, by Organization Size, by Vertical and by Region. Based on Offering, the market is segmented into Solution, Services. Based on Authentication Type, the market is segmented into Multi-factor Authentication, Single Sign on, Passwordless Authentication. Based on Deployment Mode, the market is segmented into Cloud, On-Premises, SaaS. Based on Organization Size, the market is segmented into SMB, Large Enterprises. Based on Vertical, the market is segmented into BFSI, Healthcare, Hospitality, Retail & eCommerce, Telecommunication, Education, Government, Energy & Utilities, Manufacturing, iGaming, Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Consumer IAM Market Analysis by Type
Solutions in the consumer IAM market refer to the software and tools designed to manage and secure customer identities and their access to various digital platforms and services. These solutions typically include features such as user registration, authentication, single sign-on, consent management, and customer profile management. The dominance of solutions in the market can be attributed to the increasing emphasis on data privacy, regulatory compliance, and the need for seamless and secure customer experiences across multiple channels.
On the other hand, services in the consumer IAM market encompass a range of professional services offered by vendors and service providers. These services may include consulting, integration, implementation, support, and managed services. As organizations increasingly recognize the complexity and challenges associated with deploying and managing IAM solutions, the demand for specialized services has witnessed significant growth.
Consumer IAM Market Analysis by Application
Analysis by application shows that among web and mobile applications, IoT, and social media applications, the dominant segment in the global Consumer IAM (Identity and Access Management) market is web and mobile applications. This segment encompasses various digital platforms, websites, and mobile applications where users require secure access and identity management solutions. With the proliferation of smartphones, increased internet penetration, and the rise of e-commerce and digital services, web and mobile applications have become the primary channel for user interactions and transactions.
On the other hand, the fastest-growing segment in the global Consumer IAM market is IoT (Internet of Things) applications. The IoT is witnessing rapid adoption across various industries, including healthcare, manufacturing, transportation, and smart homes. As IoT devices and systems become more prevalent, the need for robust identity and access management solutions to secure these interconnected devices and ensure authorized access becomes crucial. Consumer IAM solutions for IoT applications enable secure authentication, authorization, and management of user identities, devices, and data in the IoT ecosystem.
Global Consumer IAM Market By Type
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Consumer IAM Market Regional Insights
In terms of dominance, North America has emerged as the leading region in the global consumer IAM market. The region's dominance can be attributed to several factors. First, North America has a mature and advanced digital infrastructure, which has facilitated the widespread adoption of digital services across various industries. The region is home to numerous large enterprises that have recognized the importance of robust identity and access management solutions to protect user data and ensure regulatory compliance.
While North America remains the dominant region, the Asia Pacific region is experiencing the fastest growth in the global consumer IAM market. The Asia Pacific market is being propelled by several factors. First, the region has witnessed rapid digitization and a substantial increase in internet penetration, driven by the expanding middle-class population, rising smartphone adoption, and growing e-commerce activities. This digital transformation has created a vast user base for digital services, necessitating the implementation of effective Consumer IAM solutions to manage user identities and secure sensitive information.
Global Consumer IAM Market By Geography
- Largest
- Fastest
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Consumer IAM Market Dynamics
Consumer IAM Market Drivers
Rising Demand for Personalized User Experiences
- Organizations are placing greater emphasis on delivering personalized and tailored user experiences in order to enhance customer engagement and satisfaction. Consumer IAM solutions play a vital role in this endeavor by enabling businesses to collect and utilize user identity data to offer personalized services, recommendations, and targeted marketing campaigns. This growing demand for personalized experiences is a key driver of the adoption of Consumer IAM solutions in various industries.
Consumer IAM Market Restraints
Lack of Awareness and Understanding
- A significant challenge in the adoption of Consumer IAM solutions lies in the limited awareness and understanding among both organizations and individuals regarding the benefits and capabilities they offer. The potential value of Consumer IAM technology may not be fully grasped, leading to hesitation in its implementation. To address this obstacle, it is crucial to undertake education and awareness campaigns that highlight the significance of Consumer IAM and its ability to provide secure and convenient access management solutions. By raising awareness and promoting a better understanding, organizations and individuals can make informed decisions regarding the adoption of Consumer IAM solutions.
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Consumer IAM Market Competitive Landscape
The global consumer Identity and Access Management (IAM) market is characterized by a highly competitive landscape with the presence of several key players. IAM solutions are designed to manage and secure digital identities of consumers, enabling seamless and secure access to various online platforms and services. This market has witnessed significant growth in recent years, driven by the increasing adoption of digital technologies, rising concerns about data privacy and security, and the growing demand for personalized and frictionless user experiences. Competition within the global consumer IAM market is intense, as companies strive to offer innovative and comprehensive solutions that address the evolving needs and challenges of managing consumer identities. Key players in the market are focused on developing advanced IAM platforms that provide robust authentication, authorization, and identity management capabilities. These solutions often incorporate features such as single sign-on (SSO), multi-factor authentication (MFA), social login, and self-service password reset, among others.
Consumer IAM Market Top Player’s Company Profiles
- IBM Corporation
- Microsoft Corporation
- Okta, Inc.
- Salesforce.com, Inc.
- Transmit Security
- Akamai Technologies, Inc.
- SAP SE
- Ubisecure
- LoginRadius
- Capgemini SE
- Wipro Limited
- Amazon Web Services, Inc.
Consumer IAM Market Recent Developments
- In April 2023, Saviynt entered into strategic partnerships with leading technology and consulting firms, including IBM, to introduce the Saviynt Solution Exchange. This platform serves as a marketplace offering ready-to-use solutions that expedite and optimize organizations' transition to cloud identity security.
- In March 2023, CyberArk unveiled enhancements to its Workforce Password Management, introducing advanced features to safeguard access to critical business applications. These enhancements aim to bolster security measures and mitigate risks for organizations.
- To provide businesses with cutting-edge identification and access solutions, Ping identification and security consulting services provider Deloitte teamed in February 2023. It is anticipated that this strategic alliance will benefit companies' shared clientele by facilitating better IAM solution onboarding and selection.
Consumer IAM Key Market Trends
- Need to Strengthen Security in Banks: Banks and other financial institutions operating in the BFSI sector face mounting pressure to strengthen their security measures, particularly in light of the numerous notable data breaches that have occurred in recent years. These institutions are entrusted with storing highly valuable data, and as they undergo digital transformation, the risk of cyber attackers gaining unauthorized access to this data increases. The heightened scrutiny on the industry emphasizes the need for robust security protocols to safeguard sensitive information and protect against potential cyber threats.
Consumer IAM Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to the consumer IAM market analysis it highlights the increasing need for robust identity and access management solutions in the consumer sector. With the rising number of digital identities and growing concerns about data privacy and security, organizations are adopting IAM solutions to ensure secure access to their digital platforms and protect sensitive consumer information. While the market presents significant growth opportunities, several challenges need to be addressed. The report identifies factors such as the complexity of IAM implementation, interoperability issues, and the lack of awareness about IAM solutions among small and medium-sized enterprises (SMEs). Overcoming these challenges requires industry collaboration, standardization efforts, and increased awareness through educational initiatives.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 12.85 billion |
| Market size value in 2031 | USD 31.05 billion |
| Growth Rate | 10.3% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Consumer IAM Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Consumer IAM Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Consumer IAM Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Consumer IAM Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Consumer IAM Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Consumer IAM Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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