Corporate Wellness Market Size, Share, Growth Analysis, By Service(Health Risk Assessment, Fitness, Smoking Cessation, Health Screening), By End User(Small Scale Organizations, Medium Scale Organizations, Large Scale Organizations), By Category(Fitness & Nutrition Consultants, Psychological Therapists, Organizations/Employers), By Delivery Model(Onsite, Offsite), By Region - Industry Forecast 2024-2031

Global Corporate Wellness Market size was valued at USD 70.12 billion in 2022 and is poised to grow from USD 73.25 billion in 2023 to USD 103.94 billion by 2031, growing at a CAGR of 4.47% in the forecast period (2024-2031).

The global corporate wellness market is expanding noticeably due to the key players engaged in developing and advancing technologies to support the health and wellness of the workforce. The leading companies profiled in the market specialize in mental health services, fitness programs, technology platforms, and nutrition. Vitality Group, Virgin Pulse, Sodexo, Cerner Corporation, and more are focusing on boosting employee participation. Moreover, technology organizations like Fitbit, Apple Health, and more are heavily integrating wellness in their corporate strategies. Other leading players are focusing on collaborations and alliances with focus on employee wellness and increasing their market presence. 'Virgin Pulse (US)     ', 'Wellness Corporate Solutions (US)     ', 'ComPsych Corporation (US)     ', 'Provant Health Solutions (US)     ', 'Optum, Inc. (US)     ', 'EXOS (US)     ', 'Vitality Group (US)     ', 'Marino Wellness (US)     ', 'Truworth Wellness (India)     ', 'Sodexo (France)     ', 'Wellness Layers (US)     ', 'TotalWellness Health (US)     ', 'Cerner Corporation (US)     ', 'Premise Health (US)     ', 'Kinema Fitness (US)     ', 'Fitbit, Inc. (US)     ', 'CoreHealth Technologies (Canada)     ', 'Limeade (US)     ', 'LifeDojo (US)     ', 'RedBrick Health (US)'

Growing importance and awareness of health-driven culture and rising initiatives for mental health is remarkably driving the corporate wellness market. There is a growing focus on recognizing the connection between productivity and wellness. This ultimately results in organizations to emphasize on better health initiatives. The growing cases of mental health issues have forced the need to support workplace surroundings. 

Increased Focus on Mental Health: Today, there are increasing number of resources and awareness campaigns that emphasize better mental health. Businesses and organizations are highlighting mental health assistance by streamlining accessibility to therapy, wellness applications, and counselling. Most employers are also performing initiatives to decrease stigma regarding mental health concerns. These trends are projected to drive the market over the forthcoming years. 

Geographically, North America dominated the market in the previous years and is expected to lead over the forecast period owing to the growing healthcare costs, early adoption of improved wellness programs, and diverse offerings. North America is the leading region that adopts wellness programs faster than others, which helps in offering best practices and establishes a strong infrastructure. Companies operation in the region offer a broader range of wellness services and programs like mental health assistance, physical fitness and more to satisfy the growing employee needs. Growing healthcare costs is also driving businesses to invest in wellness programs to improve employee health and reduce costs. The key players profiled in the region include Cerner Corporation, Premise Health, Kinema Fitness, Fitbit, Inc., Marino Wellness, Limeade, and more.