Cosmetic Surgery Market Size, Share, Growth Analysis, By Gender(Female, and Male), By Age Group(13 to 29, 30 to 54, 55 and above), By Procedure(Breast augmentation, Eyelid surgery, Liposuction, Rhinoplasty), By End User(Ambulatory Surgical Facility, Hospital and Clinic, and Office and Cosmetic Surgical Center), By Region - Industry Forecast 2024-2031

Cosmetic Surgery Market Driver

Rise of Medical Tourism to Fuel Market Growth 

• Most individuals travel to other nations with low prices for superior aesthetic treatments like Thailand, Turkey, Mexico, and more. This trend is propelling the growth of the overall cosmetic surgery market as individuals are hunting for reliable and affordable treatment options. Most medical tourism locations also offer their appeal for aesthetic procedures. 

Growing Emphasis on Wellness and Self-Improvement 

• Recent years have witnessed a holistic approach towards wellness and self-care, with patients perceiving cosmetic treatments as a part of personal improvement and a commitment towards health. Several patients have also reported better self-esteem and confidence after opting for these procedures, thus boosting interest in more cosmetic treatments and impacting the market growth. 

Cosmetic Surgery Market Restraints 

Increased Market Competition to Act as Key Restraint 

• The rising number of clinics and practitioners in aesthetic treatments is resulting in higher saturation in most developed and developing markets. This is leading to intensified competition and possibly less profit margins for the associated surgeons and professionals. Also, the market is being saturated with a number of newbies, resulting in inconsistency in results and quality care. This may considerably impact patients’ confidence and trust in these procedures. 

Low Awareness in Developing Markets 

• Despite several innovations and advancements in cosmetic surgeries, the market is hampered by lack of education and poor healthcare access. In most regions, the awareness of aesthetic procedures and their advantages is low, which could refrain them from using the available options. Also, in the developing regions, poor infrastructure may hamper the delivery and availability of effective and safe aesthetic procedures.