CRM Analytics Market Size, Share, Growth Analysis, By Type(Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics), By End-User(BFSI, Health Care, Retail, Telecom and IT), By Deployment(On-premises, Cloud), By Solution(Customer Service, CRM Analytics), By Region - Industry Forecast 2025-2032

CRM Analytics Market size was valued at USD 12.93 Billion in 2023 and is poised to grow from USD 14.6 Billion in 2024 to USD 38.52 Billion by 2032, growing at a CAGR of 12.9% during the forecast period (2025-2032).

CRM analytics refers to the process of identifying valuable insights about customers that businesses can act on from the data in the CRM database. Using analytics and analytics gives CRM systems greater intelligence in understanding customers and enables customers to make data-driven decisions. The company’s sales team has traditionally managed lead management through customer relationship management (CRM) and data from all human interactions (calls, direct mail, other marketing tools).

Several developments have been announced in the global CRM analytics market, such as the use of speech analytics tools to analyze the massive amounts of unstructured data flowing into the network, with the ability to measure everything from call compliance to sentiment by analyzing in real time. In July last year, Oracle Corporation announced the next generation of Oracle Fusion Middleware. This sales automation application identifies high-quality sales opportunities and guides salespeople to close deals faster. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales automatically provides quotes, offers and product recommendations to salespeople to help increase productivity, close more deals, and build trust with customers.