Crowd Analytics Market Size, Share, Growth Analysis, By Component(Standalone solution, and Services (professional services (System integration, Training and education, Support and maintenance), By Deployment Mode(On-Premises, and Cloud), By Organization Size(SMEs and Large Enterprises), By Application(Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics), By Industry Vertical(Consumer-Packaged Goods (CPG) and Retail, Travel and Tourism, Transportation, Media and Entertainment), By Region - Industry Forecast 2025-2032

Crowd Analytics Market size was valued at USD 1.76 Billion in 2023 and is poised to grow from USD 2.19 Billion in 2024 to USD 12.48 Billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The global Crowd Analytics market is intensely competitive, with several global and regional players present in the market competing for market share. Players are continuously focusing on strategies such as mergers and acquisitions, partnerships and collaborations to maintain their position in the market. For instance, NEC has engaged in various partnerships and collaborations to strengthen its position in the crowd analytics market. For instance, NEC collaborated with The New Energy and Industrial Technology Development Organization (NEDO) to develop an AI-based crowd behavior analysis system for public safety and security applications. Many major players provide a wide variety of Crowd Analytics services which consists of app development platforms, cloud storage and cloud security solutions. For example, Nokia partnered with Amazon Web Services (AWS) to develop a cloud-based crowd insights platform that combines Nokia's analytics capabilities with AWS's cloud infrastructure. They mostly focus on strengthening the security measures, expanding storage capacities and enabling seamless integration with mobile applications. They provide customized solutions to cater to the needs of their clients and enhance their customer satisfaction. The market is expected to gain market share and strengthen their position in the market. 'Nokia Corporation (Finland) ', 'AGT International (Switzerland) ', 'NEC Corporation (Japan) ', 'Walkbase (Finland) ', 'Spigit, Inc. (USA) ', 'Sightcorp BV (Netherlands) ', 'Wavestore (UK) ', 'Savannah Simulations AG (Switzerland) ', 'Crowdanalytix, Inc. (USA) ', 'Securion Systems (Poland) ', 'Crowd Dynamics (UK) ', 'Geodan (Netherlands) ', 'Ubimo (USA) ', 'CrowdVision (UK) ', 'Kairos AR, Inc. (USA) ', 'Munich Airport International GmbH (Germany) ', 'ARMORWAY, Inc. (USA) ', 'iOmniscient Pty Ltd. (Australia) ', 'Axis Communications AB (Sweden) ', 'Allied Telecom Group LLC (USA)'

There has been significant growth in terrorism threats. The defence and security of major infrastructure, commercial buildings and public’s safety has been a priority for governments and defence organisations across the world. Increasing concerns regarding the safety and security in crowded environments like airports, stadiums, concerts or any public events etc drives the demand for crowd analytics services and solutions. These solutions help authorities monitor crowd behaviour, detect anomalies, and prevent potential security threats.

Personalised marketing continues to be a dominating trend with brands and leveraging analytics and AI to create a carefully crafted experiences for individuals.

Based on the geography, the global crowd analytics market is segmented into North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. Among these regions, North America holds a major part of the market and has been estimated to contribute up to 43% in the growth rate. This region is known for its adoption of advanced technology, strong internet connectivity and high concentration of retail chain, transportation and operations as well as many entertainment establishments. North America cities consists of huge number of tech-companies and startups providing crowd analytics as well as the development of innovations. Enabling them an easy use of skilled workforce and sophisticated infrastructure. This area is also characterized by its strong data centric attitude and businesses in several industries which are rapidly moving towards data analytics to achieve insights and to remain in competition. Additionally, the region also has strict data quality and security regulations the limits the data providers to analytics solutions which can satisfy the requirements. North America is also moving forward in the segment of crowd analytics, the region being the leading in terms of cutting-edge advancements and adoption of these solutions.