USD 3.49 billion
Customer Data Platform Market Size, Share, Growth Analysis, By Offering(Platform (Cloud, On-premise), Services (Managed Services, Professional Services (Consulting Services), By Data Channel(Email, Social, SMS, Web), By Type(Data CDP, Analytics CDP, Campaign CDP, Delivery CDP), By Application(Personalized Recommendation, Predictive Analytics, Customer Retention & Engagement, Sales & Marketing Data Segmentation), By Vertical(BFSI, Retail & Ecommerce, Media & Entertainment, Travel & Hospitality), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG45D2052 |
Region:
Global |
Published Date: September, 2024
Pages:
165
|Tables:
119
|Figures:
77
Customer Data Platform Market Insights
Customer Data Platform Market size was valued at USD 3.1 billion in 2022 and is poised to grow from USD 5.12 billion in 2023 to USD 74.87 billion by 2031, growing at a CAGR of 39.84% during the forecast period (2024-2031).
The global customer data platform market is witnessing significant growth. This is attributed to the growing adoption of customer data platforms. Numerous industries are aimed at unearthing the buying pattern of a customer. Besides this, several sectors crave for a single platform for information processing regarding their both physical and online clients and detection of the best marketing strategies for every category and reduction in duplication of a customer's information. Growth in the customer data platform market is increasing due to rising adoption of account-based marketing by companies. Consumers' increasing utilization of social media, blogs, e-commerce sites, and webs increases businesses' awareness about the behavior of customers. This strengthens their understanding about how consumers' preferences are evolving to meet competitive conditions. It is essential to get along with customers and deliver customized products that organizations are striving for. Collecting consumer profile data manually is a time-consuming and expensive operation that classify and segment it. This makes firms incur money on a data platform that offers unified consumer profiles and allows continuous customer involvement. Moreover, industry players have realized the worth of customer data platforms as marketers develop insight into what these platforms can accomplish and the benefits they bring.
US Customer Data Platform Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Cloud
Fastest Growth
Cloud
Growth Rate
35% CAGR
Global Customer Data Platform Market ($ Bn)
Country Share for North America Region (%)
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Customer Data Platform Market Segmental Analysis
Market is segmented by Offering, Data Channel, Type, Application, Vertical and Region. Based on Offering, the market is segmented into Platform (Cloud, On-premise), Services (Managed Services, Professional Services (Consulting Services, Support & Maintenance, System Integration & Deployment)). Based on Data Channel, the market is segmented into Email, Social, SMS, Web, Push Messaging, Others. Based on Type, the market is segmented into Data CDP, Analytics CDP, Campaign CDP, Delivery CDP. Based on Application, the market is segmented into Personalized Recommendation, Predictive Analytics, Customer Retention & Engagement, Sales & Marketing Data Segmentation, Risk & Compliance Management, Others. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Media & Entertainment, Travel & Hospitality, Telecom & IT, Healthcare & Life sciences, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Offering
During the projection period, the share of the platforms segment in the CDP market dominated. The expansion factor is the growing need for software solutions that help improve customer engagement and happiness. Some firms that heavily invested in marketing and advertising strategies to come up with solutions tailored to meet the needs of every consumer include retail, banking, and healthcare. Organizations can acquire and analyze consumer data through a highly advanced CDP system for effective gathering and analysis. This allows them to offer targeted advertisements and improve the overall customer experience. The growth prospects are predicted to remain robust in the platforms segment going ahead, as the trend for a data-driven approach to decision-making continues to gather steam.
The services segment is expected to grow robustly over the forecast period. There is an increasing demand from various vendors offering critical services to help businesses effortlessly implement and integrate the CDP platform. It is especially apparent in this wave of activity as bigger competitors begin to appear in the market with the help of buying out smaller regional players to add significantly to their capacities and service portfolios. These CDP providers are investing big time in integration, support, and maintenance services, particularly integration with cutting edge technologies such as machine learning and artificial intelligence (ML). For instance, in February 2021, BlueConic, a top CDP provider, announced its deal with Nagarro, a digital engineering and technology firm that would help businesses in the execution, marking long-lasting influences on engagement metrics and operational efficiency.
Analysis by Vertical
The retail & E-commerce segment is adopting tools of marketing automation to expand. Marketing strategies can be propelled using real-time marketing systems built on central platforms, such as CDP. The usage of these central platforms to target the right customers is increasing due to growing competition in the retail and e-commerce industries. For instance, a customer comes to a business online, adds goods to their cart then logs out and fails to complete the checkout. With real-time technology, when the same customer comes to one of the business's offline locations, they are given offers based on past cart purchases. In addition, due to such past purchases, customers get better service offline. Thus, the retailers could utilize the solution to enhance consumer interactions and experiences. The retailer enjoys well-unified brand views within this highly competitive scenario with the help of CDP.
The healthcare segment is experiencing significant growth. It immediately offers time- and efficiency-oriented support to the patient. Data explosion has been thrown open in the healthcare industry as regards monitoring data. Without a central analytics platform, it is almost impossible to track, analyze, and update patient visit and activity data, hospital records, and insurance information. It means an information lapse would possibly lead to a wrong diagnosis and recommendations for a treatment. Therefore, the systems are built with a central capacity that allows storing data so that, in an emergency, doctors can promptly act. For instance, the health organization, Providence St. Joseph Health, implemented the CDP so that patients can get a live experience of the call center in real time. This meant the on-call physician could assist and give the caller the appropriate personal information. In CDP, it accelerated the time needed to gather data. Consequently, there is reduced risk to the health of a patient and increased productivity.
Global Customer Data Platform Market By Offering
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Customer Data Platform Market Regional Insights
With the biggest market share, North America leads the global customer data platform market. The US serves as a center for innovation and growth in this industry as a sizable number of important companies have their headquarters there. The solution providers in the region have been very active in acquiring businesses and supporting innovations to improve their services. Some of the sectors that are using CDP systems to enhance user experience and customer satisfaction levels are retail, banking, insurance, and financial services, and healthcare. North American firms are pulling market leads in the same way through such data-driven activities as they can understand the demands and desires of their customers better.
Europe is the second largest revenue contributor to this market, developing with much innovation in the customer data platform industry. In this region, there exist a considerable number of indigenous vendors in the United Kingdom and France, as these vendors work in the region to provide solutions more specifically suited to the demands of the local market. Due to the General Data Protection Regulation, European providers now must provide solutions that live up to tight privacy and data protection regulations. The commitment to compliance from such vendors increases marketability and helps customers trust them. Increasing calls for consumer data protection by firms would be expected to contribute to growth in demand for GDPR-compliant solutions, so driving the expansion of the Europe market.
Global Customer Data Platform Market By Geography
- Largest
- Fastest
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Customer Data Platform Market Dynamics
Driver
Increased Demand for Personalization
- Significant drivers behind the customer data platform market are the rapidly growing demand for a personalized customer experience. Companies in most industries are slowly and methodically realizing how customized marketing practices might help gain better engagement from their consumers and increase brand loyalty. CDPs enable businesses to gather and analyze information from various sources so that businesses can have an integrated profile of their customers, which enables personalized interactions and targeted advertising. Personalized experiences are accorded such importance, and that positively impacts the clients' happiness and inspires brand loyalty. As competition is turning intense, companies are increasingly using CDPs to get insight that helps in efficient customizations and results in overall client journeys.
Regulatory Compliance and Data Privacy
- Companies must ensure compliance along with managing consumer data efficiently due to the strict data protection laws building up in every corner of the globe. The other advantage of embracing CDPs is that they assist businesses in adhering to regulations such as the CCPA and GDPR. This is through secure data management and reporting capabilities that help businesses safeguard client data, hence enabling an atmosphere of confidence. Such a focus on regulation compliance in terms of defending consumer rights creates a brand reputation. This, in turn, has witnessed an upsurge in demand for CDPs, which is coupled with growing focus that is more data-protection oriented to assure dependable means of managing complex regulatory environments and consumer confidence.
Restraints
High Implementation Cost
- The high cost that accompanies the initial investment made during the implementation process stands out as a huge market-based hurdle for the adoption of consumer data platforms. Acquisition, integration, and maintenance needs of the systems required for CDP can be extremely costly for any organization. Such expenses may be more challenging to smaller-scale enterprises or those with resources. In addition to the initial expenses, continued expenses regarding personnel training and efficient usage might put further pressure on available finances. Due to these reasons, several businesses might be unwilling to implement CDPs. This might occur because of the fear of losing some quick returns over their investment. This financial barrier slows down growth in the market at large, in that small businesses cannot afford such expenses.
Data Integration Difficulty
- Difficulty in data integration across sources is an enormous barrier to the CDP industry. In most organizations, various data systems are in use; therefore, compiling a single profile for customers reflects the actual behavior of their customers proves challenging. Technical integration complexities, such as low quality with inconsistent formats, and partly integrated systems, delay implementations and produce less-than-satisfactory results. Its complexity makes it so unattractive to organizations to invest in CDPs, especially without possessing technical know-how or appropriate resources to make the integration process successful. Eventually, this will inhibit market expansion.
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Customer Data Platform Market Competitive Landscape
Various key players are involved in the adoption of different types of offerings. An advanced customer data platform helps players update their business skills. In addition, improvement and extension of a current product portfolio further strengthens a vendor's position in the market. Furthermore, the companies are investing in the integration of the customer 360 platform with CDP. For instance, Salesforce Inc. is more investment-focused on the company's efforts to merge & acquire local and regional players to enhance its portfolio of products.
Top Players Company Profiles
- Adobe
- Oracle
- SAP
- Microsoft
- Salesforce
- IBM
- SAS Institute
- Teradata
- Informatica
- Experian
- Pega
- Tealium
- BlueConic
- Lytics
- Sitecore
- Redpoint Global
- Zeta Global
- Lotame
- V12 Data
- mParticle
- ActionIQ
- Amperity
- Acquia
- Celebrus
- BlueShift
- Leadspace
- Upland Software
- CaliberMind
- Insider
- Optimove
- Listrak
- Simon Data
- Ometria
- Salesmanago
- Zeotap
Recent Developments
- In June 2021, Adobe updates its Adobe Experience Cloud to help brands across all industries, including retailers and distributors. The product now comes with personalization enhancements, which include an AI-powered search capacity and a collaborative data sharing function, which will help brands deliver the tailored, contextually relevant experiences that end-users expect.
- In June 2021, Adobe introduced an AI-powered live search for Adobe Commerce. Adobe Commerce merchants can provide their shoppers with relevant and personalized search results as per their requirements.
- In June 2021, Salesforce launched a new low code tool for developers on its lightning platform. This low-code tool is for interactive app development and automation and new elastic computing. It comes with AI-driven data protection and identity management and develops capabilities to help teams drive more business.
- In May 2021, the new update of Salesforce CDP helps companies prioritize first-party data to make every customer interaction more personalized.
Customer Data Platform Key Market Trends
- Adoption of Artificial Intelligence and Machine Learning: The increase in adoption of AI and ML in organizations is considered one of the significant trends in the Customer Data Platform market. Organizations are applying such advanced technologies to enhance data analysis capabilities and extract more insightful information out of customer data. These technologies, AI and ML, can truly make it possible to automate data segmentation, predictive analytics, as well as even personalize marketing campaigns offering more relevant customer experiences. It not just improved operational efficiency but also competes for companies through faster, more accurate data-driven decisions. The boom in incorporating these technologies with CDPs will be soon.
- Focus on Data Privacy and Compliance: There is another big trend in the market, and that's concerning data privacy and compliance. Organizations mainly pick solutions to solve data responsibility issues with ever-worsening legislation in general, the General Data Protection Regulation and California Consumer Privacy Act. Increasingly, CDPs are building features that make compliance easier via data anonymization, consent management and more granular reporting capabilities. Such importance for data privacy would mean that organizations avoid going through such regulatory penalties and establish trust among consumers, becoming the critical element in the CDP landscape; as organizations learn to navigate their complex legal environments effectively.
Customer Data Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the customer data platform market size is growing significantly driven by such factors as rising demand for customer experiences, integration of emerging technologies such as AI and machine learning, increasing priority towards data privacy and compliance. In terms of geography, North America is still dominant, though increasingly ceding to Europe and Asia Pacific where regional demands and regulations are all much different. Although the activation costs will be high, and the integration of data into CDP is complex, with many opportunities for innovation and better customer involvement, the customer data platform market is predicted to go up because organizations have clear thoughts about the benefits that consolidated customer data would bring into customer relationship management in a number of sectors in the future.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 3.1 billion |
| Market size value in 2031 | USD 74.87 billion |
| Growth Rate | 39.84% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Customer Data Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Customer Data Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Customer Data Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Customer Data Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Customer Data Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Customer Data Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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