Global Customer Relationship Management Market

Customer Relationship Management Market Size, Share, Growth Analysis, By Solutions(Social Monitoring & Social Listening, Social Mapping, Social Middleware, Social Management), By Deployment Types(Hosted, On-Premises, Hybrid), By Application(Customer Service and Support, Marketing, Sales, Other Applications (Innovations), By End-Users(By Verticals (Automotive, Transportation and Logistics, BFSI, Consumer Goods and Retail), By Region - Industry Forecast 2025-2032


Report ID: SQMIG45F2121 | Region: Global | Published Date: October, 2024
Pages: 157 | Tables: 118 | Figures: 77

Customer Relationship Management Market Dynamics

Customer Relationship Management Market Drivers

Technological Integrations across business domains to drive market growth

  • The integration of developing technologies and increased advancement across business domains for the improvement of operations and on-time delivery to the customers is expected to drive the growth of the global customer relationship management market during the forecast period. 
  • Additionally, several companies are planning to implement business strategies, current market trend, and consumer behavior with the help of CRM systems to expand their geographical presence. According to a survey by PWC Experience Center, about half of the organizations globally stated that digital transformation is enhancing better customer experience and feedbacks.

Customer Relationship Management Market Restraint

Data Leakage and Cyber threats to restrain the market growth

  • Increasing threats with the security over CRM stored data is likely to be the major restraining factor for the market over the forecast period. CRM software stores a large quantity off personal and confidential data for both consumers and businesses. 
  • It carriers some critical information also such as credit card information, health data, and financial information. The safety and security for such data is a major challenge for the companies which may hinder the growth of the market in near future.
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Global Customer Relationship Management Market size was valued at USD 60.20 billion in 2022 and is poised to grow from USD 68.63 billion in 2023 to USD 195.77 billion by 2031, growing at a CAGR of 14.00% during the forecast period (2024-2031).

The global customer relationship management market is fairly fragmented with the presence of well-known and established market players such as Microsoft Corporation, IBM Corporation, and Adobe Systems, Inc. Major players of the global market are mainly focusing on innovations, new product launches, acquisition & mergers, and increasing investments as key strategies in order to increase their market position and expand their product portfolio. 'Acquia (US) ', ' ', ' ', ' ', 'Amdocs (Israel) ', 'Nimble (US) ', 'Pegasystems (US) ', 'Ramco Systems (India) ', 'SAGE (UK) ', 'ITC Infotech (India) ', 'HubSpot, Inc. (US) ', 'Zoho Corporation (India) ', 'Freshworks Inc. (India) ', 'Copper (US) ', 'Monday.com (Israel) ', 'Bitrix24 (Russia) ', 'Creatio (US) ', 'Oracle CX Cloud (US) ', 'Close.io (US) ', 'Salesforce Essentials (US) ', 'Pipeliner CRM (Austria) ', 'Vtiger (India) ', 'Capsule CRM (UK) ', 'Caspio (US)'

The integration of developing technologies and increased advancement across business domains for the improvement of operations and on-time delivery to the customers is expected to drive the growth of the global customer relationship management market during the forecast period. 

Implementation of AI: Increasing implementation of artificial intelligence across the globe coupled with the rising need for integrating AI with customer relationship management systems to improve the overall customer experience. 

Globally, North America held the largest global Customer Relationship Management market share and accounted for more than 49.3% of the overall market in 2022. Increasing adoption of customer relationship management solutions and advancement in technologies are the key driving factors of the market in the region. Moreover, an extensive rise in the digital transformation in various sectors including banking, retail, and healthcare, is projected to propel the market growth over the forecast period.

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Global Customer Relationship Management Market

Report ID: SQMIG45F2121

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