Data Center Liquid Cooling Market Size, Share, Growth Analysis, By Type(Direct liquid cooling, indirect liquid cooling), By Component(Cooling pipes, heat exchangers, chillers, pumps), By Cooling Technique(Single-phase liquid cooling, two-phase liquid cooling), By Data Center Type(Enterprise data centers, colocation data centers, hyperscale data center), By Region - Industry Forecast 2024-2031


Report ID: SQMIG20E2063 | Region: Global | Published Date: March, 2024
Pages: 202 |Tables: 116 |Figures: 77

Data Center Liquid Cooling Market Insights

Global Data Center Liquid Cooling Market size was valued at USD 2.37 billion in 2022 and is poised to grow from USD 2.93 billion in 2023 to USD 15.76 billion by 2031, growing at a CAGR of 23.43% during the forecast period (2024-2031).

The data center liquid cooling market is experiencing significant growth driven by the escalating demand for efficient cooling solutions in data centers globally. With the rapid adoption of advanced technologies such as cloud computing, artificial intelligence, and big data analytics, data centers are witnessing higher power densities, resulting in increased heat generation. Traditional air-based cooling methods are struggling to keep pace with the cooling requirements, leading to operational inefficiencies and higher energy consumption.

As a result, organizations are increasingly turning to liquid cooling solutions, which offer enhanced thermal management, improved energy efficiency, and reduced operational costs. Liquid cooling systems, including direct and indirect methods, enable direct contact or transfer of heat from components to liquid coolants, enabling efficient heat dissipation. The market is witnessing a shift towards innovative cooling techniques such as immersion cooling and evaporative cooling, enabling higher cooling efficiency and supporting the growing trend of high-performance computing and data-intensive applications.

The stringent environmental regulations and sustainability initiatives are further driving the adoption of liquid cooling solutions, as they enable organizations to reduce their carbon footprint and optimize energy consumption. The market is expected to witness continued growth as data centers strive for improved operational efficiency, reduced energy consumption, and sustainable infrastructure, making liquid cooling an indispensable solution for the future of data center cooling.

US Data Center Liquid Cooling Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 2.37 billion

Largest Segment

Direct liquid cooling

Fastest Growth

Direct liquid cooling

Growth Rate

23.43% CAGR

Global Data Center Liquid Cooling Market ($ Bn)
Country Share for North America Region (%)

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Data Center Liquid Cooling Market Segmental Analysis

The global data center liquid cooling market can be segmented based on type, component, cooling technique, data center type, and region. Based on type, the market can be segmented into direct liquid cooling, indirect liquid cooling. Based on component, the market can be segmented into cooling pipes, heat exchangers, chillers, pumps. Based on cooling technique, the market can be segmented into single-phase liquid cooling, two-phase liquid cooling. Based on data center type, the market can be segmented into enterprise data centers, colocation data centers, hyperscale data centers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis By Type

The largest market segment in the data center liquid cooling market is the indirect liquid cooling segment. Indirect liquid cooling involves the use of a liquid-to-liquid or liquid-to-air heat exchanger to transfer heat from the data center equipment to a liquid coolant, ensuring a controlled cooling environment. Indirect liquid cooling solutions offer scalability and flexibility, allowing data centers to adapt to changing cooling requirements. As power densities increase or new equipment is added, indirect liquid cooling systems can be easily expanded or modified to accommodate the growing demands.

On the other hand, the fastest-growing segment in the data center liquid cooling market is the direct liquid cooling segment. Direct liquid cooling involves the direct contact of liquid cooling agents with heat-generating components, such as processors and GPUs, to efficiently remove heat. This segment is experiencing rapid growth due to the increasing power densities in data centers, particularly driven by high-performance computing (HPC) and artificial intelligence (AI) applications. Direct liquid cooling offers superior cooling efficiency and is capable of handling higher thermal loads, making it a preferred choice for data centers seeking optimal cooling solutions.

Analysis By Component

The largest market segment in the data center liquid cooling market is the cooling pipes segment. Cooling pipes are an essential part of the liquid cooling system, responsible for circulating the cooling liquid throughout the data center. These pipes ensure the efficient flow and distribution of the liquid coolant, enabling effective heat transfer and dissipation. The demand for cooling pipes is high due to their crucial role in maintaining the temperature balance within the data center environment.

On the other hand, the fastest-growing segment in the data center liquid cooling market is the pumps segment. Pumps play a critical role in circulating the liquid coolant throughout the cooling system. They are responsible for maintaining the continuous flow of the coolant, ensuring proper heat removal and distribution. As data centers experience increasing power densities and cooling requirements, the need for efficient and reliable pump systems grows. The pumps segment is witnessing rapid growth due to the rising adoption of liquid cooling solutions and the demand for enhanced cooling performance.

Global Data Center Liquid Cooling Market By Type

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Data Center Liquid Cooling Market Regional Insights

The largest market region in the data center liquid cooling market is North America. North America has a well-established data center infrastructure and is home to several major technology companies and cloud service providers. The region has witnessed significant growth in data center establishments, driven by the increasing demand for data-intensive applications and services. Additionally, North America has been at the forefront of adopting advanced technologies such as cloud computing, artificial intelligence, and Internet of Things (IoT), resulting in higher power densities and cooling requirements. To address these challenges, data center operators in North America are increasingly adopting liquid cooling solutions to improve energy efficiency, reduce operational costs, and enhance overall data center performance.

On the other hand, the fastest-growing region in the data center liquid cooling market is the Asia Pacific. The region is experiencing a surge in data center construction and expansion, fueled by the rapid digitization, increasing internet penetration, and the growth of cloud services and e-commerce. Countries such as China, India, Japan, and South Korea are witnessing significant investments in data center infrastructure. With the rise in power densities and the need for energy-efficient cooling solutions, the demand for data center liquid cooling systems is on the rise in the Asia Pacific region. Additionally, the region is witnessing the adoption of emerging technologies like AI, IoT, and 5G, which further drive the demand for advanced cooling solutions.

Global Data Center Liquid Cooling Market By Region
  • Largest
  • Fastest

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Data Center Liquid Cooling Market Dynamics

Drivers

Increasing Power Densities And Heat Generation In Modern Data Centers

  • With the growing adoption of high-performance computing, artificial intelligence, and big data analytics, data centers are experiencing higher power densities, leading to increased heat dissipation requirements. Traditional air-based cooling methods are often insufficient to handle these thermal loads, resulting in operational inefficiencies and potential performance issues. Liquid cooling solutions offer superior heat dissipation capabilities, enabling more efficient cooling and ensuring optimal performance of data center equipment.

Restraints

Initial High Installation And Infrastructure Costs

  • Implementing liquid cooling solutions requires upfront investment in specialized equipment, such as heat exchangers, cooling pipes, pumps, and chillers. Moreover, data centers may need to undergo modifications or retrofitting to accommodate the liquid cooling infrastructure. These initial costs can pose a challenge for organizations, especially smaller data centers or those with budget constraints. Additionally, the maintenance and operational costs of liquid cooling systems, including regular maintenance, fluid replacement, and monitoring, can add to the overall expenses.

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Data Center Liquid Cooling Market Competitive Landscape

The competitive landscape of the data center liquid cooling market is characterized by intense competition among key market players. Several prominent companies are actively engaged in providing innovative and efficient liquid cooling solutions for data centers. These companies focus on strategic initiatives such as partnerships, collaborations, mergers and acquisitions, and product developments to strengthen their market presence. They continuously invest in research and development activities to introduce advanced cooling technologies that offer improved efficiency, sustainability, and performance.

Top Player’s Company Profiles

  • CoolIT Systems Inc. (Canada)
  • Rittal GmbH & Co. KG (Germany)
  • Green Revolution Cooling Inc. (US)
  • LiquidCool Solutions Inc. (US)
  • Midas Green Technologies LLC (US)
  • Submer Technologies (Spain)
  • STULZ GmbH (Germany)
  • Fujitsu Limited (Japan)
  • Huawei Technologies Co., Ltd. (China)
  • Nortek Air Solutions, LLC (US)
  • Mitsubishi Electric Corporation (Japan)
  • Delta Electronics, Inc. (Taiwan)
  • Airedale International Air Conditioning Ltd (UK)
  • Munters Group AB (Sweden)
  • Aqua Cooling Solutions Ltd (UK)
  • Alfa Laval AB (Sweden)
  • Iceotope Technologies Limited (UK)

Recent Developments

  • In May 2023, Rittal announced that it would be launching a new line of liquid cooling products for data centers. These products will include immersion cooling units, direct-to-chip cooling solutions, and micro-channel cooling solutions.
  • In April 2023, Schneider Electric announced that it would be acquiring Green Revolution Cooling. Green Revolution Cooling is a leading provider of immersion cooling solutions for data centers.
  • In March 2023, Microsoft announced that it would be using two-phase immersion cooling in its data centers. Two-phase immersion cooling is a type of immersion cooling that uses a refrigerant to cool the servers.

Data Center Liquid Cooling Key Market Trends

  • Rise of hyperscale data centers: Hyperscale data centers are large data centers that are used by cloud service providers and other large organizations. These data centers require a significant amount of cooling, which is driving the demand for more efficient and scalable cooling solutions. Liquid cooling is a scalable and efficient cooling solution that is well-suited for hyperscale data centers. Liquid cooling is a more efficient and scalable cooling solution that is well-suited for hyperscale data centers. Liquid cooling can help to reduce the power consumption of data centers by up to 50%, and it can also help to improve the reliability and uptime of data centers.

Data Center Liquid Cooling Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analyses, the data center liquid cooling market is poised for significant growth in the coming years, driven by several factors. The increasing power densities and heat generation in data centers, fueled by the adoption of advanced technologies such as cloud computing, artificial intelligence, and big data analytics, are the primary drivers of the market. Liquid cooling solutions offer superior heat dissipation capabilities, enabling more efficient cooling and ensuring optimal performance of data center equipment. The largest segment in the market is the indirect liquid cooling segment, which provides compatibility with existing data center infrastructure and mitigates the risk of direct liquid contact with sensitive electronic components. Meanwhile, the direct liquid cooling segment is the fastest-growing, thanks to its ability to handle higher thermal loads in data centers. North America dominates the market due to its well-established data center infrastructure and the presence of major technology companies. Looking ahead, the future scope of the data center liquid cooling market is promising, with emerging trends such as immersion cooling and evaporative cooling gaining traction for their enhanced cooling efficiency. Additionally, the market is expected to benefit from increasing environmental regulations and sustainability initiatives, as liquid cooling solutions help reduce energy consumption and carbon footprint in data centers. As the demand for efficient and effective cooling solutions continues to rise, the data center liquid cooling market is set to witness substantial growth in the years to come.

Report Metric Details
Market size value in 2023 USD 2.37 billion
Market size value in 2031 USD 15.76 billion
Growth Rate 23.43%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Direct liquid cooling, indirect liquid cooling
  • Component
    • Cooling pipes, heat exchangers, chillers, pumps
  • Cooling Technique
    • Single-phase liquid cooling, two-phase liquid cooling
  • Data Center Type
    • Enterprise data centers, colocation data centers, hyperscale data center
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • CoolIT Systems Inc. (Canada)
  • Rittal GmbH & Co. KG (Germany)
  • Green Revolution Cooling Inc. (US)
  • LiquidCool Solutions Inc. (US)
  • Midas Green Technologies LLC (US)
  • Submer Technologies (Spain)
  • STULZ GmbH (Germany)
  • Fujitsu Limited (Japan)
  • Huawei Technologies Co., Ltd. (China)
  • Nortek Air Solutions, LLC (US)
  • Mitsubishi Electric Corporation (Japan)
  • Delta Electronics, Inc. (Taiwan)
  • Airedale International Air Conditioning Ltd (UK)
  • Munters Group AB (Sweden)
  • Aqua Cooling Solutions Ltd (UK)
  • Alfa Laval AB (Sweden)
  • Iceotope Technologies Limited (UK)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Data Center Liquid Cooling Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Data Center Liquid Cooling Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Data Center Liquid Cooling Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Data Center Liquid Cooling Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Data Center Liquid Cooling Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Data Center Liquid Cooling Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Data Center Liquid Cooling Market size was valued at USD 2.37 billion in 2022 and is poised to grow from USD 2.93 billion in 2023 to USD 15.76 billion by 2031, growing at a CAGR of 23.43% during the forecast period (2024-2031).

The competitive landscape of the data center liquid cooling market is characterized by intense competition among key market players. Several prominent companies are actively engaged in providing innovative and efficient liquid cooling solutions for data centers. These companies focus on strategic initiatives such as partnerships, collaborations, mergers and acquisitions, and product developments to strengthen their market presence. They continuously invest in research and development activities to introduce advanced cooling technologies that offer improved efficiency, sustainability, and performance. 'Schneider Electric SE (France)', 'Vertiv Co. (US)', 'CoolIT Systems Inc. (Canada)', 'Asetek (Denmark)', 'Rittal GmbH & Co. KG (Germany)', 'Green Revolution Cooling Inc. (US)', 'LiquidCool Solutions Inc. (US)', 'Midas Green Technologies LLC (US)', 'Submer Technologies (Spain)', 'STULZ GmbH (Germany)', 'Fujitsu Limited (Japan)', 'Huawei Technologies Co., Ltd. (China)', 'Nortek Air Solutions, LLC (US)', 'Mitsubishi Electric Corporation (Japan)', 'Delta Electronics, Inc. (Taiwan)', 'Airedale International Air Conditioning Ltd (UK)', 'Munters Group AB (Sweden)', 'Aqua Cooling Solutions Ltd (UK)', 'Alfa Laval AB (Sweden)', 'Iceotope Technologies Limited (UK)'

With the growing adoption of high-performance computing, artificial intelligence, and big data analytics, data centers are experiencing higher power densities, leading to increased heat dissipation requirements. Traditional air-based cooling methods are often insufficient to handle these thermal loads, resulting in operational inefficiencies and potential performance issues. Liquid cooling solutions offer superior heat dissipation capabilities, enabling more efficient cooling and ensuring optimal performance of data center equipment.

Rise of hyperscale data centers: Hyperscale data centers are large data centers that are used by cloud service providers and other large organizations. These data centers require a significant amount of cooling, which is driving the demand for more efficient and scalable cooling solutions. Liquid cooling is a scalable and efficient cooling solution that is well-suited for hyperscale data centers. Liquid cooling is a more efficient and scalable cooling solution that is well-suited for hyperscale data centers. Liquid cooling can help to reduce the power consumption of data centers by up to 50%, and it can also help to improve the reliability and uptime of data centers.

The largest market region in the data center liquid cooling market is North America. North America has a well-established data center infrastructure and is home to several major technology companies and cloud service providers. The region has witnessed significant growth in data center establishments, driven by the increasing demand for data-intensive applications and services. Additionally, North America has been at the forefront of adopting advanced technologies such as cloud computing, artificial intelligence, and Internet of Things (IoT), resulting in higher power densities and cooling requirements. To address these challenges, data center operators in North America are increasingly adopting liquid cooling solutions to improve energy efficiency, reduce operational costs, and enhance overall data center performance.

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