What is the global market size of Data Monetization Market?

Global Data Monetization Market size was valued at USD 12.61 billion in 2021 and is poised to grow from USD 15.4 billion in 2022 to USD 92.87 billion by 2030, growing at a CAGR of 22.1% in the forecast period (2023-2030).

Who are the key vendors in the Global Data Monetization Market?

The Data Monetization Market is characterized by the presence of a few well-established players. New product launches, partnerships, and investing in research & development have been key business strategies. 'IBM Corporation', 'Oracle Corporation', 'SAP SE', 'Infosys Limited', 'Salesforce.com, Inc.', 'Cisco Systems, Inc.', 'SAS Institute Inc.', 'TIBCO Software Inc.', 'Accenture plc', 'AT&T Inc.', 'Google LLC', 'Microsoft Corporation', 'AWS (Amazon Web Services)', 'Equifax Inc.', 'REaD Group plc', 'Nielsen Holdings plc', 'D&B (Dun & Bradstreet)', 'Visa Inc.', 'Mastercard Inc.', 'PayPal Holdings, Inc.'.

What is the key driver of Global Data Monetization Market?

Data is used to improve the performance of sales and marketing. Old sales reports are used to implement predictive business intelligence, allowing access to customer data that improves efficiency and builds customer relationships. Digital technologies now collect massive amounts of data, such as consumer demographics, product preferences, and sales performance. In the near future, 5G technology will be widely adopted around the world. It has more computing power, but it generates a massive amount of data that can be used to generate meaningful insights.

What is the key market trend for Global Data Monetization Market?

Large amounts of unstructured data are expected to generate profitable opportunities for businesses. Businesses can use data monetization to transform raw or aggregated data from multiple data sources into something useful and insightful, allowing them to make better business decisions. Companies have seen an exponential increase in the quantity, variety, and speed of data, which has boosted data monetization adoption.

Which region accounted for the largest share in Global Data Monetization Market?

In 2021, North America had the largest Data Monetization Market share of more than 35%. This is due to the presence of major players in the area. Furthermore, the growth of the region is heavily influenced by the United States. Companies in the United States and Canada are investing in and quickly adopting advanced technologies such as cloud computing, big data, and analytics. Furthermore, rising demand among enterprises to automate decision-making processes, reduced infrastructure costs, and technological advancements have all had a significant impact on regional growth. From 2022 to 2028, the Asia Pacific region is expected to grow at the fastest CAGR of more than 30%. The region's growing adoption of cloud, IoT, and big data solutions is expected to fuel Data Monetization Market growth over the forecast period.

Data Monetization Market Size, Share, Growth Analysis, By Component(Tools, Services [Support and Maintenance, Consulting, Implementation and Integration]), By Data type(Customer Data, Product Data, Financial Data, Supplier Data), By Business Function(Sales And Marketing, Supply Chain Management, Operations, Finance), By Deployment Type(Cloud, and On- Premises), By Organization Size(Large Enterprises, Small and Medium-sized Enterprises), By Industry Vertical(Banking, Financial Services, and Insurance, Telecommunication), By Region - Industry Forecast 2025-2032

Report ID: SQMIG45C2059 | Region: Global | Published Date: September, 2024
Pages: 157 | Tables: 95 | Figures: 76

Data Monetization Market Insights

Data Monetization Market size was valued at USD 7.53 Billion in 2023 and is poised to grow from USD 8.34 Billion in 2024 to USD 18.8 Billion by 2032, growing at a CAGR of 10.70% during the forecast period (2025-2032).

Rapidly increasing volume of data around the world and growing digital transformation around the world are projected to bolster data monetization market growth. Rising awareness regarding the benefits of analytics and growing adoption of big data analytics around the world are also expected to create new opportunities for data monetization companies across the study period and beyond. Growing adoption of data-driven decision-making in organizations around the world and high investments in developing personalized customer experiences are also creating new business scope for data monetization companies going forward. Moreover, the use of artificial intelligence and machine learning is also bolstering the importance of data around the world, thereby favoring data monetization demand as well. On the contrary, high costs of data analytics infrastructure and complexity in data integration and management are slated to slow down data monetization market growth in the future.

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Data Monetization Market size was valued at USD 6.8 billion in 2022 and is poised to grow from USD 7.53 billion in 2023 to USD 16.98 billion by 2031, growing at a CAGR of 10.70% during the forecast period (2024-2031).

Data monetization providers should focus on providing their services to large organizations to maximize their business scope. High investments in the development of specific data monetization solutions for different industry verticals are also expected to offer lucrative returns for market players. Entering emerging markets and utilizing advanced technologies will also offer new opportunities for data monetization companies in the long run. 'Microsoft (US) ', 'Oracle (US) ', 'Salesforce (US) ', 'SAS (US) ', 'TIBCO Software (US) ', 'IBM (US) ', 'Qlik (US) ', 'SAP (Germany) ', 'ThoughtSpot (US) ', 'Sisense (US) ', 'Domo (US) ', 'Accenture (Ireland) ', 'Infosys (India) ', '1010data (US) ', 'Reltio (US) ', 'DataRobot (US) ', 'NETSCOUT (US) ', 'Adastra (Canada) ', 'Optiva (Canada) ', 'Comviva (India)'

Rapid digitization around the world has increased the volume of data generated as well. Advancements in analytics and changing business trends around the world have created new opportunities for data monetization companies.

Use of Blockchain Technology: Data monetization companies should focus on using blockchain technology to improve their business scope and provide an additional layer of security and transparency for data. Furthermore, companies can also avoid tampering or compromising the integrity of their data as they use blockchain technology.

North America is anticipated to account for a substantial share of the global data monetization market. High data generation and the presence of key data management companies has made this region a top spot for data monetization companies. Growing adoption of data-driven decision-making by organizations in this region will also help the dominance going forward. Canada and the United States will offer highly rewarding business opportunities for data monetization companies in the long run. The presence of multiple data centers in this region will also play a crucial role in promoting the demand for data monetization going forward.

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Data Monetization Market Insights

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What is the global market size of Data Monetization Market?

Who are the key vendors in the Data Monetization Market?

What is the key driver of Data Monetization Market?

What is the key market trend for Data Monetization Market?

Which region accounted for the largest share in Data Monetization Market?

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