Decaf Coffee Market Size, Share, Growth Analysis, By Product(Roasted, Raw), By Distribution Channels(Online, Offline), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30F2041 | Region: Global | Published Date: April, 2024
Pages: 165 |Tables: 61 |Figures: 75

Decaf Coffee Market Insights

Decaf Coffee Market size was valued at USD 18.67 billion in 2019 and is poised to grow from USD 19.5 billion in 2023 to USD 28.86 billion by 2031, growing at a CAGR of 4.45% in the forecast period (2024-2031).

Decaffeinated coffee is produced from coffee beans that have had 97% of their caffeine removed. Before they are roasted and ground, the coffee beans are decaffeinated. The abbreviation for decaffeinated coffee is "decaf." It was created in Europe well over fifty years ago, but it wasn't until the 1950s that it became widely popular in the US. It is the moniker given to coffee after nearly all of the caffeine has been removed, leaving only 2% to 3%. To eliminate the caffeine content, various organic solvents, water, and carbon dioxide are some of the solvents that are employed. The solvent is removed after the beans have been washed in it until it has mostly removed the caffeine from the beans.

Antioxidants included in coffee are beneficial in avoiding diseases like cancer, type 2 diabetes, and heart-related illnesses. Caffeine, a psychoactive ingredient found in ordinary coffee, is becoming more widely known to have negative physiological effects, which is likely to encourage consumers to drink decaffeinated beverages. As a result, consumers are spending more money on beverages without caffeine, such decaf coffee.

The entire world was in lockdown during the COVID-19 outbreak to stop the spread of the deadly virus. This caused pandemonium among the general public, and during the pandemic, individuals only purchased necessities like food items, household goods, sanitary products, and others. Coffee is regarded as one of the healthiest drinks on the market. The COVID-19 pandemic has caused a change in preferences throughout the world. During the pandemic, a growing number of customers switched from regular coffee to decaf coffee in order to consume less caffeine. Despite the fact that high-quality decaf coffee is more expensive than regular coffee, producers in the decaffeinated coffee market are raising awareness about the path taken by good quality coffee beans from the farm to the market.

A huge percentage of the global population, especially those 18-24 years, prefer low caffeine intake. Growing awareness about the harmful effects of caffeine, such as digestive problems, high blood pressure, muscle breakdown, anxiety, fatigue, insomnia, and more, is fuelling the demand for decaf coffee, which boosts the growth of this market. Demand for decaf coffee is also coming from the pregnant female population because scientific research has shown that drinking caffeinated beverages during the first 7 weeks of pregnancy increases the risk of miscarriage. This trend is also propelling the growth of the global decaf coffee market.

US Decaf Coffee Market is poised to grow at a sustainable CAGR for the next forecast year.

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Decaf Coffee Market Segmental Analysis

The global decaf coffee market has been segmented based on distribution channels, products, and regions. Based on the distribution channel, the market is segmented into online and offline. Based on the product, the market is segmented into roasted and raw. Based on region, the decaf coffee market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Decaf Coffee Market Analysis by Distribution Channel

Over the next few years, it is anticipated that the offline market for decaf coffee will continue to dominate. The decision to require physical verification at the time of purchase is anticipated to increase the usefulness of offline retailers like grocery stores, hypermarkets, and convenience stores. Furthermore, it is anticipated that developing nations like China and India would have more physical retailers due to improvements in their metropolitan infrastructure. The food service business has been impacted by the COVID-19 epidemic as the majority of eateries and coffee shops are anticipated to close. Over the next years, it is anticipated that this tendency will have a negative effect on the demand for decaffeinated beverages from these establishments.

As they offer products with add-on services, such as lower prices, cash-back incentives, and coupon benefits, e-commerce channels have grown in popularity, and this growing popularity is expected to lead to the fastest growth in the online channel over the forecast period. Additionally, it is anticipated that producers of decaffeinated beverages would form partnerships with internet businesses to broaden their customer base.

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Decaf Coffee Market Regional Insights

The largest market, representing more than 35% of global revenue, was Europe. The product's sales in Europe are being boosted by the region's high popularity of coffee and a growing public awareness of the negative effects of caffeine. Around 8% of all coffee consumed in Germany is the decaffeinated variety, according to the International Trade.

From 2022 to 2028, Asia Pacific is anticipated to have the fastest CAGR, at 8.2%. This expansion is ascribed to an increase in health consciousness among people in nations like India, Indonesia, and Japan. The market is seeing significant demand for decaffeinated beverages in Japan in the form of black tea and green tea, therefore the sale is anticipated to rise throughout the forecast period.

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Decaf Coffee Market Dynamics

Decaf Coffee Market Driver

  • Caffeine, a psychoactive ingredient found in ordinary coffee, is becoming more widely known to have negative physiological effects, which is likely to encourage consumers to drink decaffeinated beverages. Recent health studies have shown that excessive use may cause a number of issues, such as jitteriness, restlessness, sleeplessness, and high blood pressure. As a result, consumers are spending more money on beverages without caffeine, such as decaf coffee.
  • Decaffeinated coffee is projected to gain popularity as a healthy beverage due to growing awareness of the negative effects of caffeine on human health, including anxiety, insomnia, digestive problems, muscle breakdown, high blood pressure, and weariness. Additionally, hot beverage firms' social media and television initiatives to raise health awareness among millennials globally are anticipated to shift consumer preferences toward functional and decaffeinated beverages, which will broaden the industry's reach.

Decaf Coffee Market Restraint

  • Easy availability of substitute beverages and low awareness among the people are the main restraining factors for the market growth.

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Decaf Coffee Market Competitive Landscape

Companies are aggressively promoting their products because they recognize the market's potential and want to accelerate their own growth. To capitalize on the expansion and keep their clients, many producers who were already producing conventional coffee have added decaffeinated varieties to their product lineup. The market for decaffeinated coffee is also anticipated to benefit from a pre-built supply chain and brand familiarity. To ensure that coffee meets the benchmark criteria set by contemporary customers, major manufacturers place a strong emphasis on quality control and invest in R&D. Players offer consumers ready-to-use programs for the coffee and foodservice markets. Additionally, they are obtaining quality certifications and adhering to international food safety agency standard operating procedures, which promotes the widespread acceptance of coffee.

Top Players in the Global Decaf Coffee Market

  • Nestle S.A.
  • Starbucks Corporation
  • Dunkin' Brands Group, Inc.
  • JAB Holding Company
  • Keurig Dr Pepper Inc.
  • Tata Consumer Products Limited
  • Strauss Group Ltd.
  • Tchibo GmbH
  • Lavazza Group
  • Illycaffè S.p.A.
  • Segafredo Zanetti (Massimo Zanetti Beverage Group S.p.A.)
  • Swiss Water Decaffeinated Coffee Inc.
  • Peet's Coffee & Tea Inc. (JAB Holding Company)
  • Kicking Horse Coffee Co. Ltd.
  • Community Coffee Company, L.L.C.
  • S&D Coffee & Tea, Inc. (Cott Corporation)
  • Boyd Coffee Company
  • Folgers Coffee Company (The J.M. Smucker Company)
  • Caribou Coffee Company, Inc. (JAB Holding Company)
  • Eight O'Clock Coffee Company (Tata Consumer Products Limited)

Decaf Coffee Market Recent Development

  • In January 2020, Mc Donalds launched its decaf coffee under the brand name McCafe
  • In February 2022, Dunkin' launched new pumpkin munchkin coffee .

Decaf Coffee Key Market Trends

  • The decaf coffee market has grown significantly as a result of rising disposable incomes and shifting customer preferences in developing economies. Additionally, an increasing number of young people prefer decaf coffee to reduce their caffeine intake, which presents a sizable market opportunity for the major players in the decaf coffee industry. The overall expansion of the decaf coffee market, however, is anticipated to be hampered in the forecast future by growing awareness of the negative consequences of heavy caffeine use.

Decaf Coffee Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, by product, the paper segment dominated the global decaf coffee market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, Asia Pacific dominated the global decaf coffee market owing to the region's increase in the urban population, shifting food consumption patterns, rising disposable income, and the opening of several foreign food chain restaurants and shops.

Report Metric Details
Market size value in 2019 USD 18.67 billion
Market size value in 2031 USD 28.86 billion
Growth Rate 4.45%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Roasted, Raw
  • Distribution Channels
    • Online, Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestle S.A.
  • Starbucks Corporation
  • Dunkin' Brands Group, Inc.
  • JAB Holding Company
  • Keurig Dr Pepper Inc.
  • Tata Consumer Products Limited
  • Strauss Group Ltd.
  • Tchibo GmbH
  • Lavazza Group
  • Illycaffè S.p.A.
  • Segafredo Zanetti (Massimo Zanetti Beverage Group S.p.A.)
  • Swiss Water Decaffeinated Coffee Inc.
  • Peet's Coffee & Tea Inc. (JAB Holding Company)
  • Kicking Horse Coffee Co. Ltd.
  • Community Coffee Company, L.L.C.
  • S&D Coffee & Tea, Inc. (Cott Corporation)
  • Boyd Coffee Company
  • Folgers Coffee Company (The J.M. Smucker Company)
  • Caribou Coffee Company, Inc. (JAB Holding Company)
  • Eight O'Clock Coffee Company (Tata Consumer Products Limited)
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Decaf Coffee Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Decaf Coffee Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Decaf Coffee Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Decaf Coffee Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Decaf Coffee Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Decaf Coffee Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Decaf Coffee Market size was valued at USD 18.67 billion in 2019 and is poised to grow from USD 19.5 billion in 2023 to USD 28.86 billion by 2031, growing at a CAGR of 4.45% in the forecast period (2024-2031).

Companies are aggressively promoting their products because they recognize the market's potential and want to accelerate their own growth. To capitalize on the expansion and keep their clients, many producers who were already producing conventional coffee have added decaffeinated varieties to their product lineup. The market for decaffeinated coffee is also anticipated to benefit from a pre-built supply chain and brand familiarity. To ensure that coffee meets the benchmark criteria set by contemporary customers, major manufacturers place a strong emphasis on quality control and invest in R&D. Players offer consumers ready-to-use programs for the coffee and foodservice markets. Additionally, they are obtaining quality certifications and adhering to international food safety agency standard operating procedures, which promotes the widespread acceptance of coffee. 'Nestle S.A.', 'Starbucks Corporation', 'Dunkin' Brands Group, Inc.', 'JAB Holding Company', 'Keurig Dr Pepper Inc.', 'Tata Consumer Products Limited', 'Strauss Group Ltd.', 'Tchibo GmbH', 'Lavazza Group', 'Illycaffè S.p.A.', 'Segafredo Zanetti (Massimo Zanetti Beverage Group S.p.A.)', 'Swiss Water Decaffeinated Coffee Inc.', 'Peet's Coffee & Tea Inc. (JAB Holding Company)', 'Kicking Horse Coffee Co. Ltd.', 'Community Coffee Company, L.L.C.', 'S&D Coffee & Tea, Inc. (Cott Corporation)', 'Boyd Coffee Company', 'Folgers Coffee Company (The J.M. Smucker Company)', 'Caribou Coffee Company, Inc. (JAB Holding Company)', 'Eight O'Clock Coffee Company (Tata Consumer Products Limited)'

Caffeine, a psychoactive ingredient found in ordinary coffee, is becoming more widely known to have negative physiological effects, which is likely to encourage consumers to drink decaffeinated beverages. Recent health studies have shown that excessive use may cause a number of issues, such as jitteriness, restlessness, sleeplessness, and high blood pressure. As a result, consumers are spending more money on beverages without caffeine, such as decaf coffee.

The decaf coffee market has grown significantly as a result of rising disposable incomes and shifting customer preferences in developing economies. Additionally, an increasing number of young people prefer decaf coffee to reduce their caffeine intake, which presents a sizable market opportunity for the major players in the decaf coffee industry. The overall expansion of the decaf coffee market, however, is anticipated to be hampered in the forecast future by growing awareness of the negative consequences of heavy caffeine use.

The largest market, representing more than 35% of global revenue, was Europe. The product's sales in Europe are being boosted by the region's high popularity of coffee and a growing public awareness of the negative effects of caffeine. Around 8% of all coffee consumed in Germany is the decaffeinated variety, according to the International Trade.

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