Decaf Coffee Market Size, Share, Growth Analysis, By Product(Roasted, Raw), By Distribution Channels(Online, Offline), By Region - Industry Forecast 2024-2031

Decaf Coffee Market size was valued at USD 18.67 billion in 2019 and is poised to grow from USD 19.5 billion in 2023 to USD 28.86 billion by 2031, growing at a CAGR of 4.45% in the forecast period (2024-2031).

Companies are aggressively promoting their products because they recognize the market's potential and want to accelerate their own growth. To capitalize on the expansion and keep their clients, many producers who were already producing conventional coffee have added decaffeinated varieties to their product lineup. The market for decaffeinated coffee is also anticipated to benefit from a pre-built supply chain and brand familiarity. To ensure that coffee meets the benchmark criteria set by contemporary customers, major manufacturers place a strong emphasis on quality control and invest in R&D. Players offer consumers ready-to-use programs for the coffee and foodservice markets. Additionally, they are obtaining quality certifications and adhering to international food safety agency standard operating procedures, which promotes the widespread acceptance of coffee. 'Nestle S.A.', 'Starbucks Corporation', 'Dunkin' Brands Group, Inc.', 'JAB Holding Company', 'Keurig Dr Pepper Inc.', 'Tata Consumer Products Limited', 'Strauss Group Ltd.', 'Tchibo GmbH', 'Lavazza Group', 'Illycaffè S.p.A.', 'Segafredo Zanetti (Massimo Zanetti Beverage Group S.p.A.)', 'Swiss Water Decaffeinated Coffee Inc.', 'Peet's Coffee & Tea Inc. (JAB Holding Company)', 'Kicking Horse Coffee Co. Ltd.', 'Community Coffee Company, L.L.C.', 'S&D Coffee & Tea, Inc. (Cott Corporation)', 'Boyd Coffee Company', 'Folgers Coffee Company (The J.M. Smucker Company)', 'Caribou Coffee Company, Inc. (JAB Holding Company)', 'Eight O'Clock Coffee Company (Tata Consumer Products Limited)'

Caffeine, a psychoactive ingredient found in ordinary coffee, is becoming more widely known to have negative physiological effects, which is likely to encourage consumers to drink decaffeinated beverages. Recent health studies have shown that excessive use may cause a number of issues, such as jitteriness, restlessness, sleeplessness, and high blood pressure. As a result, consumers are spending more money on beverages without caffeine, such as decaf coffee.

The decaf coffee market has grown significantly as a result of rising disposable incomes and shifting customer preferences in developing economies. Additionally, an increasing number of young people prefer decaf coffee to reduce their caffeine intake, which presents a sizable market opportunity for the major players in the decaf coffee industry. The overall expansion of the decaf coffee market, however, is anticipated to be hampered in the forecast future by growing awareness of the negative consequences of heavy caffeine use.

The largest market, representing more than 35% of global revenue, was Europe. The product's sales in Europe are being boosted by the region's high popularity of coffee and a growing public awareness of the negative effects of caffeine. Around 8% of all coffee consumed in Germany is the decaffeinated variety, according to the International Trade.